Branding Birmingham

Why bother with branding? Surely it’s just a logo and anyone can come up with one of those ….?

STOP!

Your brand goes far deeper than “just a logo.” Your brand delves into who you are as a business, what your ethos is, your goals, your values, how others perceive you …. So yes, it’s more than “just a logo.”

Branding is an ever-evolving process. As circumstances such as your business, markets, products, and people change, your brand will need to evolve to keep up.

Who are you aiming at? Knowing where your brand sits in your sector will help you to reach your target customers. Have you looked at your competitors and what they’re doing? Part of your branding should include competitor analysis – potentially a goldmine when it comes to learning how NOT to do things.

Let’s get rid of the notion that branding is just for the big boys. Whether you’re a solo business owner, an SME, or a large corporation, getting your branding right will help to build trust. With trust comes loyalty. And with loyalty comes sales. Get the brand wrong – or worse still, don’t bother with it at all, and who knows what damage could befall your reputation …. and your bottom line.

A fantastic example of great branding is the Commonwealth Games. The team behind branding Birmingham 2022 have created a fun, inclusive brand. Everything about Birmingham 2022 screams “we’re here, we’re fun, we’re serious about sport and we want YOU to be a part of it”. It wasn’t just about producing a snazzy logo – it’s carrying the entire Commonwealth Games ethos through everything they’re doing in the run-up to the event itself.

Authenticity is another biggie when it comes to branding. Before you embark on a journey of rediscovery or reinvention of your branding, ask yourself:

What is our company’s vision? Where are we going in the next 5, 10, 30 years?

What do we stand for? What are our values? Why do we do what we do?

What do our customers say sets us apart?

Ask for customer feedback. Take time to develop your customer value proposition and work out what your USP is. There are probably hundreds of businesses similar to yours so what makes YOU stand out from the crowd?

Think about brands to which you are loyal. What is it about them that makes you go back time after time to buy their products or use their services?

At Phd Design, we love working with our clients to develop their brand. Creating a branding strategy and watching as it evolves has got to be one of the most rewarding aspects of what we do.

If you’re stuck in a brand wilderness, get in touch and book a session with our creative, knowledgeable team of branding experts. It could be the best call you ever make!