When two established names in roofing decide to join forces, it’s not just a merger – it’s an opportunity to build something even stronger. That was the case when Profile Industrial Roofing and Roofclad Systems united under one roof (pun intended), creating a national powerhouse in roofing and cladding refurbishment.

And when it came to rebranding the combined business, they turned to familiar faces – us at PHd Design. Having previously branded Profile Industrial Roofing, we were invited back to help shape the new identity for Roofclad Systems.

From Two to One: A New Chapter

The merger brought together more than 70 years of combined expertise, five regional hubs, and a turnover north of £20 million – but two brands with distinct histories. The challenge? To create a unified identity that reflected their shared strengths without losing the equity of either name.

Our task was to position Roofclad Systems as a trusted, nationwide contractor that still retained its down-to-earth, hands-on approach. The goal wasn’t to reinvent the wheel, but to make sure it rolled smoother, looked sharper, and travelled further.

A Rebrand Built on Solid Foundations

We began by revisiting what each business stood for – Roofclad’s technical authority and Profile’s reputation for reliability. The new brand needed to bring those qualities together under a clear, confident, and scalable identity.

The result? A bold, modernised brand system that reflects the company’s industry expertise and future ambition. The new logo – with clean geometric forms inspired by rooftops – sits proudly in a colour palette of deep blue and construction orange, balancing professionalism with energy.

Every element was designed with purpose. From the vehicle livery to uniforms and site signage, the new brand ensures instant recognition whether it’s spotted on a motorway, a high-vis jacket, or a hard hat.

Making It Work Hard (Just Like Their Team)

Roofclad Systems doesn’t just install roofing – they solve problems. So, we created a visual language that works just as hard as they do. The system includes distinctive line icons representing their core services – from overcladding and waterproofing to solar panels and corrosion treatment – bringing clarity and cohesion to their communications.

We also considered scalability. With the company operating across five UK locations, consistency was key. The refreshed identity gives the brand room to grow while maintaining unity across every touchpoint, from digital to on-site.

More Than a Makeover

For Roofclad Systems, this rebrand wasn’t just cosmetic. It marks a new phase of growth – backed by the strength of two respected teams now working as one. And for us, it’s another reminder that great design is about more than aesthetics; it’s about helping businesses evolve confidently, without losing sight of who they are.

When Niyazis Foods approached us, they weren’t just after a new logo – they wanted to revitalise their entire brand to reflect who they’d become: a modern, reliable, and fast-growing food supplier with a loyal customer base and a strong sense of pride in what they do. Their goal? To look every bit as professional and dependable as the service they deliver.

At PHd Design, we got to work on a full rebrand covering everything from the logo and delivery fleet livery to packaging, point-of-sale, and print materials.

The Challenge

Niyazis Foods had built a great reputation, but their visual identity hadn’t kept pace with their growth. They needed a brand that felt confident, contemporary, and instantly recognisable – one that worked just as well on a delivery van as it did on a business card or cardboard box.

The Idea

We designed a bold, modern identity built around a geometric ‘N’ mark – clean, confident, and full of motion. The intertwining lines symbolise connection and flow, much like the way Niyazis Foods brings suppliers and customers together.

The colour palette – a punchy combination of deep navy and warm orange – reflects professionalism and energy. Together, they make a statement: dependable and dynamic.

The Rollout

From delivery vans to packaging, every touchpoint carries the new identity with consistency and confidence. The livery designs make their fleet instantly recognisable on the road, while the clean, icon-led graphics bring clarity to product categories across print and packaging.

Each icon was crafted with purpose – whether it’s fish and meats, sauces and condiments, or packaging and hygiene – helping customers quickly identify what’s what while reinforcing the Niyazis Foods brand.

The Result

The rebrand gives Niyazis Foods a clear, modern identity that stands out in a competitive market and positions them for future growth. It’s simple, strong, and unmistakably theirs – everything a great food supplier brand should be.

At PHd Design, we believe that a rebrand isn’t just about looking better – it’s about giving your business the confidence to go further.

When you’ve worked with a brand for as long as we’ve worked with Maguire Jackson, you get to know it like an old friend. And just like old friends, sometimes they need a bit of a refresh – not a complete makeover, but a confident update that keeps them looking sharp in the here and now.

Maguire Jackson, Birmingham’s leading independent estate agency, asked us to help evolve their brand identity. They wanted something that stayed true to their heritage while standing out on the busy high street and digital feeds alike. Our job? To take what was already recognisable and give it the polish, clarity and consistency it needed to keep pace.

From recognisable to remarkable

The previous Maguire Jackson identity had served them well, but after a decade it was starting to feel a little dated. We stripped things back and rebuilt the brand around a refreshed logo mark – one that’s clean, confident and versatile, whether it’s printed on a business card or wrapped around a van.

This wasn’t just about logos, though. The update touched every corner of the business:

– New vehicle livery that can’t be missed on Birmingham’s roads.
– Fresh office signage that brings curb appeal to their prime city-centre spots.
– A suite of for sale boards that pop out on crowded streets.
– Smart business cards and brochures that make the right impression from the first handshake.
– A set of clear, practical brand guidelines to keep everything consistent moving forward.

Evolution, not revolution

The beauty of this project was in the balance. We weren’t reinventing Maguire Jackson; we were reinforcing who they are. That meant holding onto the brand’s personality while sharpening its edges for a modern audience. Think less “midlife crisis makeover” and more “fresh haircut and a new suit”.

The end result is a brand that feels current, credible and unmistakably Maguire Jackson – exactly what’s needed in a competitive marketplace where first impressions really do count.

Why it works

Strong design doesn’t just make things look good – it makes them work harder. For Maguire Jackson, this update gives them:

– Consistency across every touchpoint.
– Clarity in a crowded property market.
– Confidence in how they present themselves to clients and prospects.

And because we’ve built everything from the ground up with longevity in mind, it’s a brand that’s set to work just as hard for the next decade as it has in the past one.

Final thoughts

At PHd Design, we love projects like this. They prove that good design isn’t about tearing everything down – it’s about knowing what to keep, what to evolve, and what to leave behind.

If your brand could do with a sharpen-up – whether it’s a subtle refresh or a full rebrand – we’d love to talk. Get in touch and let’s see how we can bring your story up to date.

Every good brand deserves a bit of TLC now and then. After all, even the most iconic logos and liveries can start to feel a little… well, lived in.

That’s exactly what happened with ARM Ltd (better known to many as ARM Reedbeds). We’d created their logo more than a decade ago, and while it had served them faithfully, it was time for a refresh that reflected the company’s evolution without losing the equity they’d built along the way.

A Company That Lets Nature Do the Work

Based in Staffordshire, ARM Ltd has been leading the way in natural wastewater treatment since the 1980s. Instead of relying on heavy machinery or chemicals, they harness constructed wetlands to do the job – transforming reedbeds into natural filters that treat wastewater sustainably. Over the years, they’ve pioneered everything from Forced Bed Aeration™ systems to the world’s first drinking water sludge treatment wetland.

Impressive stuff. But while their technology was pushing boundaries, their brand identity needed to catch up.

The Challenge

ARM’s brief was clear: update their look without throwing away the recognition they’d spent years building. It wasn’t about reinventing the wheel; it was about making the wheel look smarter, sharper, and more in line with who they are today.

Our job? To refine their visual identity – starting with a refreshed logo, updated vehicle livery, and a suite of new icons that could help communicate their services in a simple, consistent way.

Our Approach

We went back to the foundations of the original logo we created for them 10 years ago. Think of it as renovating a much-loved home: you keep the structure, but upgrade the fixtures and fittings to suit modern life.

Logo refresh: We streamlined the existing design, retaining its recognisable elements but giving it a cleaner, more contemporary finish.

Livery design: ARM’s fleet of vehicles now doubles as moving billboards – sleek, professional, and perfectly aligned with their sustainable ethos.

Iconography: We introduced a new set of icons to simplify how ARM communicate complex processes, making their services more approachable for clients across multiple sectors.

The result? A visual identity that looks modern and confident, but still feels reassuringly familiar to those who know the brand.

Why It Matters

A soft rebrand might not sound as dramatic as starting from scratch, but for established businesses like ARM, it’s often the smartest move. It shows growth and evolution without alienating loyal clients or confusing the market.

For ARM, it was about signalling innovation while holding onto trust. For us at PHd Design, it was about proving once again that small, considered changes can have just as much impact as a bold rebrand – sometimes even more.

Design is a living, breathing thing. Just like the wetlands ARM builds, a brand needs care and attention to thrive. Ten years on, we were proud to revisit our own work and help ARM move confidently into their next chapter.

When a group of industry experts with nearly 200 years of combined experience decide to get together and share their secrets, you know you’re in for something special. But how do you package a big idea like that into something people can instantly understand (and get excited about)?

That was the challenge MKT brought to our studio: take a clever concept – bite-size business growth solutions, shared in a relaxed, engaging setting – and wrap it up in a brand that felt as smart and bold as the people behind it.

Designing for appetite and attention

From the start, MKT needed to look the part. This wasn’t about stuffy lectures or dry theory. It was about sparking ideas, busting myths, and leaving attendees with wisdom they could actually use. The brand had to strike the right balance: professional, but not corporate. Fun, but not flippant.

Our answer? Clean, confident visuals that put the message centre stage, supported by bold typography and a fresh palette to give the brand energy. The MKT identity works seamlessly across digital and print — from the website that introduces the concept, right through to the branded pizza boxes created especially for the launch event (because if you’re promising bite-sized wisdom, it’s only fair to deliver a slice on the side).

The result

The outcome is a brand that makes MKT instantly recognisable, while leaving plenty of room for each expert’s personality to shine through. Whether you’re reading about SEO, watching video tips, or hearing insights on voice branding, everything hangs together under one clear, cohesive identity.

More than just looking good, the design does its job: it makes MKT approachable, memorable, and trustworthy – exactly what you’d want if you’re asking busy marketing managers to give up their lunch break.

Why it matters

Great design isn’t about adding noise. It’s about making the signal stronger. For MKT, that meant creating a visual identity that gave credibility to the idea, while keeping things engaging enough to spark conversations (and maybe even a few referrals).

Because in the end, whether it’s branding or business growth, it’s the ideas that stick. The design just makes sure they stick faster.

Some venues have history.
Four Crosses has 52 deaths and a reputation for uninvited guests who don’t check out.

Established in 1636, the building has been everything from a coaching inn to a boarding house – but in recent years, it’s made a name for itself with its haunted house tours. The problem? While the ghost stories were spine-chilling, the brand wasn’t exactly raising hairs.

That’s when they knocked on our door (and yes, we double-checked it wasn’t the wind).

Setting the scene

Our brief was clear: give Four Crosses a brand that matched the intrigue, history, and “is that a cold draft or a ghost?” atmosphere of the place. We dug deep into its past – poring over tales of tragic ends, mysterious figures, and centuries of hospitality – to create a visual identity that makes you want to step inside… even if part of you isn’t sure you should.

The result? A polished, distinctive brand that captures both the eerie charm and historic weight of Four Crosses.

Enter ‘Spirit 52’

Because one haunting isn’t enough, we also created a sub-brand: Spirit 52. The name? A nod to the 52 recorded deaths on the property. The purpose? Merchandise and souvenirs for visitors who want to take a little piece of the paranormal home with them – from T-shirts to tote bags.

And that’s not all. Soon, Spirit 52 will live up to its name in more ways than one, with a line of gin, vodka and other spirits (pun entirely intended).

Why it works

We didn’t just design a logo and call it a day. We built a brand story that feels as authentic as the building itself – one that connects visitors to its history, its mystery, and yes, its ghostly residents. The identity is rooted in the venue’s heritage, but sharp enough to stand out in the modern tourism market.

Now, when guests arrive, their first impression is as memorable as the creaking floorboards and unexplained footsteps.

Ever tried to get five strong personalities in a room to agree on one outfit? That’s essentially what our client Calztec asked us to do – only instead of outfits, it was logos. And instead of people, it was a group of different business divisions all trying to look unified without losing their individuality.

Challenge accepted.

From Fragmented to Focussed

Calztec, based in Bromsgrove, had grown into a bit of a multi-headed beast. Each division had its own identity, from energy to estates to maintenance. Great for expertise. Not so great for brand recognition. Our brief? Bring everything under one cohesive brand that still allowed the individual areas to shine. Think: Avengers Assemble, but make it design.

Enter Adroit Commercial.

We helped rename, restructure, and rebrand the business into a masterbrand with five connected (literally) divisions:

Adroit Commercial – the parent brand and new strategic umbrella

React Energy – the green-thinking division

Adroit Estates – fresh, modern, property-minded

Calztec Fitout – sleek and sharp

Calztec Maintain – dependable, cool-headed support

Each logo works on its own. But when placed together, they connect to form the vibrant, geometric “A” of Adroit Commercial. Satisfyingly modular, and a bit addictive to piece together. Like design Tetris.

Bold. Bright. Built to Last.

We leaned on angular, faceted forms and a strong colour palette to carve out a distinct visual language for each division – while keeping enough consistency to feel like part of one family. It’s bold, without shouting. Modern, without chasing trends. And, most importantly, it gives Adroit a scalable identity they can grow into.

The feedback? Let’s just say the client didn’t just like it – they clicked with it. (Literally. Once they saw how the logos fit together, there may have been some desk-based applause.)

Why It Matters

For growing businesses, clarity is currency. A clear structure helps customers understand what you offer. A joined-up identity shows you’re organised, future-facing, and serious about your place in the market.

If your business is starting to feel like it’s split across too many directions – or your logo’s still stuck in the ‘90s – we should probably talk.

Coffee’s on us.

We’ve had the pleasure of working with some fantastic brands over the years, but this recent project with Titanic Brewery and Stoke-on-Trent City Council truly stood out. Why? Because it was more than just a design job – it was about celebrating 100 years of a city’s heritage, all while raising a glass to its future. Here’s how we helped make this centenary celebration come to life.

A Historic Collaboration

When Titanic Brewery, a staple of Stoke-on-Trent’s brewing scene for the past 40 years, partnered with the City Council to create a limited-edition ale for the city’s centenary, we were invited to design the full packaging line. The challenge was clear: Create a design that both honoured the history of the city and celebrated its bright future, all while staying true to the Titanic Brewery brand we’ve helped shape over the years.

We crafted pump clips, can designs, and bottle packaging that not only aligned with the brewery’s long-standing branding but also tied in key elements of Stoke-on-Trent’s iconic landmarks. The design featured the famous bottle kilns that define the city’s skyline, a nod to its rich industrial past. It was a careful balancing act: We wanted something that felt both timeless and modern, with a local twist. And of course, it had to be something that would stand out on a shelf or in a pub, ensuring that every pint poured felt like a celebration in itself.

Design with Purpose

The designs we created for the Century Anniversary Ale were not just about aesthetics (although we’re very proud of how they turned out). They were about creating a visual experience that would engage people, educate them about the city’s history, and raise a toast to 100 years of Stoke-on-Trent being a city. From the bold yet nostalgic pump clips to the intricately detailed can and bottle labels, every element served a purpose.

We wanted pub-goers to pick up a pint and instantly feel connected to something bigger than just the beer itself. Each bottle and can carried with it a piece of Stoke-on-Trent’s story, a story of industry, community, and celebration. And for those enjoying a pint at the local, the pump clips offered a quick glimpse into the city’s centenary festivities.

The Power of Design in Celebrating Heritage

Now, here at PHd Design, we firmly believe that great design is about more than just looking good – it’s about telling a story, building relationships, and making an impact. With Titanic Brewery, we weren’t just designing packaging; we were helping the brand tell a story of pride, history, and celebration. This project was about bringing people together—whether through a pint at the pub or by simply admiring the artwork on the packaging.

The collaboration between Titanic Brewery and Stoke-on-Trent City Council is a testament to what happens when design and purpose align. It’s not just about a product, but about creating a memorable experience that connects with the community. A portion of the proceeds from each sale will go to the Titanic Brewery Foundation, which supports charities across the region – further showing that this project wasn’t just about celebrating the past, but about giving back to the community that made it all possible.

The Design Process: From Concept to Completion

This project wasn’t a quick turnaround, but that’s where the magic happened. We took the time to understand the essence of both Titanic Brewery and Stoke-on-Trent’s heritage. We then began sketching out ideas, experimenting with different elements that could be used to represent the city – ultimately landing on the bottle kiln as the central motif. The pump clips, can designs, and labels were carefully crafted to be both recognisable and functional, ensuring that they would work seamlessly across different formats while remaining impactful and meaningful.

Every piece of the design was created with the brewery’s brand standards in mind, something we’ve been closely involved with over the years. This wasn’t just a one-off project; it was about maintaining the integrity of a long-standing relationship while introducing something fresh and exciting to celebrate the city’s centenary.

The Result? A Celebratory Design that Tells a Story

The Century Anniversary Ale is now available in pubs across the county, and we couldn’t be more thrilled with how the packaging turned out. It’s not just about a product; it’s about celebrating a community, a city, and a 100-year legacy. The response from the local community, as well as from those who’ve supported Titanic Brewery over the years, has been incredible.

As we reflect on this project, we’re reminded of the power of design. It’s not just about making things look good – it’s about connecting people, sharing stories, and creating something that has lasting meaning. And when that happens, everyone wins.

If you’re thinking about your next big project and want to create something with lasting impact, give us a call. Whether you’re celebrating 100 years or looking to make your mark in a different way, we’re here to help you tell your story through design.

At PHd Design, we are constantly pushing the boundaries of design to create work that not only looks great but solves real-world problems. Our latest project with Mackwell Health, the leaders in intelligent lighting and disinfection solutions, is a shining example of this philosophy in action. Enter Illuvi, a new UV-C Room Disinfection Tower that is set to revolutionise high-level disinfection in healthcare environments. But behind every great product, there’s a brand that brings it to life.

The Brief: Clean and Clear

Mackwell Health approached us with a specific challenge: create a strong, clean, and impactful brand for their new UV-C disinfection product. The goal was clear: build a name and logo that communicated precision, safety, and innovation, while resonating with healthcare professionals and facilities focused on cleanliness and sterilisation.

The Name: ‘Illuvi’—A Symbol of Light and Cleanliness

We named the product Illuvi, drawing inspiration from the words “illuminate” and “UV” (ultraviolet), both of which are core to the disinfection process. The name carries the promise of light, safety, and clarity, all essential in healthcare settings where hygiene is paramount. But creating a name is only part of the process; the next step was translating that concept into a visual identity.

The Logo: Iconography and Elegance

The Illuvi logo had to convey a sense of precision and modernity, with elements that symbolised the UV-C disinfection process. We used a subtle top-view icon of a light device, which visually represents the device positioned at the centre of a room, shining outwards to every corner. This idea is reflected in the carefully crafted icon within the logo, representing the reach and effectiveness of the Illuvi disinfection system.

The ‘I’ in Illuvi is a key focal point, with a set of dots placed on the ‘I’s, referencing the dots used in the product’s UV-C technology—an elegant, yet clear visual reminder of the power behind the system. To add further distinction, we made the ‘UV’ part of the logo bold and in uppercase, highlighting its importance in the product’s function and reinforcing its role in the disinfection process.

The typography was designed to be clean and contemporary, in line with the Mackwell brand identity, ensuring that Illuvi would sit seamlessly alongside Mackwell’s other products, while standing out on its own in the market.

The Result: A Fresh Identity for a Groundbreaking Product

The final result is a simple, strong, and memorable logo that perfectly captures the essence of Illuvi. It’s not just a logo; it’s a mark of innovation, cleanliness, and reliability—everything you want in a product designed to disinfect the environments that matter most.

Our approach was never just about creating something that looks good; it was about solving a problem. By closely aligning the brand with its purpose—disinfecting spaces with UV-C light—we ensured that the design communicated exactly what it needed to: effectiveness, safety, and cutting-edge technology.

Why This Matters to You

Whether you’re in healthcare, manufacturing, or any other industry, your brand is the first step in making an impact. It tells your audience what you’re all about before you even speak. We worked closely with Mackwell Health to ensure that Illuvi’s branding not only looked great but functioned as a critical tool in their marketing and communications strategy.

So, if you’re looking to create a brand that’s not just functional but full of meaning, with a touch of personality to boot, let’s talk. We’ve got over 30 years of experience in creating brands that not only look good but make an impact. And we’d love to do the same for you.

We’d love to hear your thoughts—drop us a message or give us a call. And if you want to see more behind-the-scenes of how we do it, check out our other projects on our portfolio!

Creating logos is more than just designing something that looks good; it’s about crafting a visual identity that tells a compelling story, inspires trust, and stands the test of time. We recently had the pleasure of working with Fire Scene Group to launch their latest division: Fire Scene Investigation. The challenge? To design a brand that reflected both their professional expertise in fire investigation and the serious, legally binding nature of their work.

The Brief: Professional Meets Practical

Fire Scene Investigation isn’t just another branch of a company; it’s a crucial service for homeowners, businesses, and insurers. The division provides expert, unbiased assessments to help determine fire origins, identify future prevention methods, and produce legally binding reports. That’s no small task, so the brand needed to convey authority, expertise, and trustworthiness, all while remaining approachable.
The logo design needed to serve as a visual anchor for the division and work cohesively with Fire Scene Group’s other three branches. The client requested that the logo not only represent the division’s function but also integrate subtle nods to fire scene investigation, using elements like ladders. The result? A design that’s not only visually strong but tells a story about the investigative nature of the work.

How We Did It

Our approach was to break down the essence of Fire Scene Investigation into four distinct pillars, each representing one of the brand’s divisions. These pillars are visually captured through the four colours present in the logo. Each colour is not only an aesthetic choice but a symbol of the different facets of the service provided by Fire Scene Investigation.
The logo itself is a fusion of modern typography and subtle graphic elements. The ‘ladder’ motif is embedded within the design, cleverly reinforcing the investigative aspect of the service. After all, fire investigations often require a ‘step-by-step’ process of uncovering the truth, and ladders are tools of access and discovery. We wanted the logo to speak to this process in a way that felt natural and intuitive, rather than forced.
Building a New Digital Home

The Colour Palette: A Thoughtful Approach

Each of the four colours in the logo represents a different division within Fire Scene Group. The colour choices were made not only for their aesthetic appeal but for their ability to stand out in a professional, yet approachable manner. The palette is bold, balanced, and grounded in a sense of reliability—critical qualities when it comes to the serious nature of fire investigation work.

The Outcome

The final design is one that speaks to both the precision and importance of fire investigation while remaining approachable and trustworthy. It’s a brand that reflects the professional, expert nature of Fire Scene Investigation, yet is also versatile enough to be used across various platforms and mediums. From legal reports to insurance documentation, this logo will confidently represent Fire Scene Group as they continue their work in fire origin analysis and prevention.

At PHd Design, we’re proud of the work we’ve done with Fire Scene Group, and this project is a testament to the power of design in communicating complex ideas. Whether it’s a new brand or a brand refresh, we know how to distil the essence of what makes your business unique and turn it into something that resonates with your audience.

Want to make sure your brand speaks as clearly as Fire Scene Investigation’s? Get in touch with PHd Design—we’d love to help bring your vision to life.