What do India, Germany, Australia and America have in common?

In this case, Titanic Brewery.

Titanic came to us with an idea for a range of special edition beers inspired by different parts of the world. Different beer styles. Different hops. Different destinations. All sitting under one bigger idea: Brewed for the Journey.

Which gave us a lovely design problem.

How do you make every beer feel like somewhere new, while making absolutely sure people still know it’s a Titanic beer?

Same Ship. Different Journey.

With limited editions, there’s always a temptation to go completely wild with every new release.

And creatively, that’s great fun.

Commercially, not always so clever.

If every beer looks like it came from a different brewery, you’re making the customer start from scratch every time. All the recognition and trust you’ve already earned disappears just when it could be helping you make the sale.

So we created a structure that could stay recognisably Titanic while changing considerably from beer to beer.

The ship sits firmly at the centre. Around it, we built a flexible identity that could accommodate different colours, illustrations, names, beer styles and destinations.

The result is a range where every beer gets its own personality, without anyone having to squint at the pump clip to work out who brewed it.

A Round -The-World Trip From The Bar

Once we had the structure, we could have some fun with the destinations.

Maidan Run heads east to India, with a Session IPA and the Taj Mahal sitting proudly above the design. Its name adds another little layer to the journey too, playing on maidan – a word of Persian origin widely used across the Indian subcontinent for an open space or gathering ground.

Road Trip takes an American Pale Ale west, complete with the Golden Gate Bridge. Wunderlust travels north to Germany with a Kölsch-style beer and a suitably German scene. Long Haul makes the rather longer trip south to Australia.

Each has its own colour palette and illustrations, but they’re deliberately built from the same visual ingredients.

So, lined up together, they look like a collection.

Seen individually, they still look like Titanic.

Simple idea. Quite a lot of thought behind making it look that simple.

Because Nobody Wants Homework With Their Pint

There’s another job packaging and pump clip design has to do.

It has to help people choose.

That’s particularly important with special editions, where the customer might be looking at a beer name they’ve never seen before, a style they don’t normally drink or a brewery release they know won’t be around forever.

You don’t want them standing at the bar trying to decipher it.

The beer name takes centre stage. Style and ABV are easy to spot. Colour separates one release from another. The destination imagery gives each beer an immediate personality.

And Titanic’s branding holds everything together.

Within a few seconds, you’ve got the important bits.

What is it? Who made it? Is it my sort of thing?

Then comes the only really difficult decision: pint or half?

Not Just Designed For A Pump Clip

Of course, a beer brand rarely gets the luxury of appearing in one perfectly controlled format.

This range needed to work across pump clips, cans, bottles and everything else Titanic needed to throw at it.

That’s why we weren’t just designing individual pieces of artwork. We were building a system.

The core elements can expand, contract and rearrange without losing the character of the range. That makes introducing another destination much easier too. Titanic doesn’t need to reinvent the idea every time a new special edition is brewed.

There’s already a recognisable world for the next beer to join.

And that matters. Good design should make life easier after we’ve finished designing it, not create another problem for someone to solve six months later.

Then A Few Other Breweries Joined The Trip

The system also needed enough flexibility for collaborations.

And that’s where things got particularly interesting.

For Wainfleet, Titanic’s collaboration with Batemans, the design changes noticeably to accommodate Batemans’ own established identity. It’s different from the main travel range, but the Titanic ship and overall construction keep it connected.

Then there’s Gulp!, created with Tiny Rebel.

Subtle, it isn’t.

Tiny Rebel’s much more playful personality comes charging into the design, giving the beer a completely different feel while Titanic’s visual framework quietly keeps everything in order underneath.

Which is exactly what a flexible identity should do.

Consistency doesn’t mean making everything look the same.

It means knowing which bits need to stay the same so you can have some fun with everything else.

Something Worth Looking Out For

There’s a commercial advantage to creating a special edition range that actually feels like a range.

Once somebody has tried one, the next becomes familiar enough to recognise but different enough to be interesting.

That’s useful.

Instead of every launch having to fight for attention completely on its own, each new beer can benefit from what came before it. The distinctive colours and destination illustrations create shelf and bar presence, while the recurring Titanic elements keep building recognition for the brewery.

It also gives the range a bit of collectability. You’ve been to India. You’ve tried Germany. America’s appeared at the bar.

Naturally, you’re going to wonder where the ship is heading next.

That’s a much stronger proposition than simply changing the name and colour on the next pump clip.

Good Design Earns Its Keep

We love projects like this because there’s plenty to play with creatively, but there’s a proper job underneath it all.

Titanic needed individual beers to stand out without losing the parent brand. They needed customers to understand unfamiliar products quickly. They needed an idea that could work across different formats and keep going as more beers were introduced.

So that’s what we designed.

Something distinctive enough to get noticed, clear enough to help people choose and flexible enough to keep travelling.

Because a nice-looking pump clip is lovely.

A nice-looking pump clip that helps sell the beer is considerably better.

Got Something New Brewing?

It doesn’t have to be beer.

If you’re launching a new product, extending an existing range or wondering how to make lots of different things feel like they belong to the same brand, that’s exactly the sort of problem we like getting our teeth into.

Talk to PHd Design about your next packaging or branding project. 

Some brands don’t need reinventing. They just need tightening up.

Frankster’s had the flavour. They had the attitude. They had a loyal following. What they didn’t have (in their own words) was a range that felt as punchy and current as the food itself.

Their sauces were doing the job on burgers and fries. But on shelf? They were starting to blend in.

And blending in is expensive.

So we got to work.

The Challenge: Look The Part. Stand Out In A Crowd.

This project sits squarely within two of our strategic pillars:

Look the part – making a strong first impression
Stand out in a crowd – clear differentiation in busy markets

The sauce category is noisy. Red labels. Flames. Bold type. Claims shouting from every angle.

When everything shouts, nothing gets heard.

Frankster’s didn’t need more noise. They needed clarity and confidence.

Keeping The Soul. Modernising The Signal.

The existing brand had recognisable elements — the burger-shaped framing device, the bold red, the playful tone. Throwing it all out would have been wasteful (and commercially risky).

Instead, we refreshed.

We sharpened the burger icon into a cleaner, more contemporary mark.
We simplified the graphic language.
We tightened the typography.
We introduced a stronger flavour hierarchy.
We built consistency across the range.

The result?

Packaging that feels deliberate rather than decorative.

Modern rather than dated.

Confident rather than crowded.

Making Flavour Easier To Shop

When someone is standing in front of a supermarket shelf, they aren’t reading a brand story or studying every design detail. They’re making split-second decisions based on what catches their eye and what they can understand quickly.

That was one of the key objectives behind the Frankster’s refresh. We strengthened the flavour hierarchy with bold, high-contrast naming, introduced clearer visual differentiation between each sauce, refined the iconography and used a strong central brand device to tie the entire range together.

The result is a collection that’s easier to navigate. Burger Sauce looks unmistakably like Burger Sauce, Buffalo Sauce immediately communicates heat and intensity, Garlic Mayo feels rich and creamy, and Peri Peri delivers exactly the level of energy you’d expect.

The less time a customer spends working out what they’re looking at, the easier it becomes for them to make a purchasing decision. Good packaging quietly removes friction, making the product feel like the obvious choice.

Design isn’t decoration. It’s one of your most effective sales tools.

Building Trust Through Consistency

A successful product range shouldn’t feel like a collection of individual bottles. It should feel like a family.

By creating a more consistent visual system across the Frankster’s range, each product now reinforces the next. The bold red brand colour provides instant recognition, while the flavour panels create enough distinction for every sauce to retain its own identity.

That consistency matters. It signals professionalism, builds familiarity and strengthens brand recognition over time. When customers see a range that feels cohesive and considered, they’re naturally more inclined to trust the quality behind it.

Trust is one of the few things packaging can build before a customer has even tasted the product.

Why This Matters Commercially

Although we’re still waiting for formal performance data, our conversations with Frankster’s have been extremely encouraging. The refreshed range feels stronger, more contemporary and much better equipped to compete in a busy retail environment.

Projects like this aren’t simply about making packaging look newer. They’re about improving visibility on shelf, helping shoppers recognise products more quickly and creating a stronger connection between the quality of the product and the quality of the brand presenting it.

Over time, those improvements can contribute to stronger brand recall, greater confidence in pricing and increased customer loyalty. When packaging looks intentional and professional, it changes perception. And perception has a direct influence on purchasing behaviour.

Why We Kept It Simple

One of the biggest temptations during a packaging refresh is to add more.

More graphics. More messages. More colours. More visual noise.

In reality, the opposite is often true.

The strongest packaging is usually the clearest. Every design decision should have a purpose, and every element should help the customer rather than compete for their attention.

Frankster’s didn’t need a completely different identity. They simply needed a more refined version of the one they already had. By concentrating on clarity instead of complexity, we created packaging that feels more modern without losing the personality that made the brand recognisable in the first place.

What Other Brands Can Learn

If your product range has started to feel a little dated, a complete rebrand isn’t always the answer.

Sometimes the greatest impact comes from refining what’s already there. A clearer hierarchy, a stronger visual identity and a more consistent design system can completely change how a product is perceived without losing the brand equity you’ve spent years building.

A thoughtful packaging refresh can help products attract attention more confidently, communicate more clearly and strengthen customer trust long before anyone experiences what’s inside the pack.

Frankster’s already had a product worth shouting about.

Our role was to make sure the packaging worked just as hard as the sauce inside.

Because on a crowded supermarket shelf, being noticed is the first sale you’ll ever make.

Starting a business is exciting.

You finally get to put your ideas into practice, shape the business you’ve always wanted to build and begin attracting those all-important first customers.

But there’s one problem.

Those first customers know very little about you.

They haven’t worked with you before. They haven’t heard recommendations from friends or colleagues. They don’t have years of reviews to reassure them that they’re making the right choice.

Instead, they’re making a judgement based on something much simpler.

Your brand.

That’s exactly where Bovelle found themselves.

Launching a new business specialising in recruitment, HR and training, they needed more than a professional-looking logo. They needed a complete brand that would help people understand what they do, build confidence from the very first impression and provide a solid platform for future growth.

A Business Offering More Than One Thing

Some businesses have a straightforward proposition.

“We do X.”

Simple.

Bovelle’s offering was more nuanced.

They support individuals looking to progress their careers, businesses wanting to strengthen their teams and legal organisations requiring specialist HR expertise. Alongside that, they offer recruitment, coaching and strategic support, all with the aim of helping people and organisations grow.

The challenge wasn’t that they offered too much.

The challenge was making sure people understood it.

When businesses try to communicate everything equally, it’s surprisingly easy for customers to take away… nothing at all.

Good branding isn’t about squeezing more information onto a page.

It’s about helping people quickly understand where they fit.

Making the Right Things Obvious

One of the biggest misconceptions about branding is that it’s there to make a business look nice.

Looking professional is important, of course, but appearance is only part of the job.

Good branding should answer the questions your customers are already asking.

“Is this business relevant to me?”

“Do they understand my challenges?”

“Can I trust them?”

For Bovelle, we built a complete brand identity that answered those questions before a conversation had even begun.

The visual identity gives the business a confident, approachable personality, while the supporting graphics and messaging clearly communicate who they help, what they do and the outcomes clients can expect.

Instead of trying to explain everything at once, the brand guides people naturally through the business.

Sometimes the best communication isn’t saying more.

It’s making the important bits impossible to miss.

Looking Established from Day One

Established businesses have something new businesses don’t.

History.

They’ve built a reputation, collected testimonials and developed relationships over time.

New businesses don’t have that luxury.

That’s why first impressions matter even more.

Every touchpoint, from the logo and colours through to the iconography and supporting graphics, was designed to give Bovelle the credibility you’d expect from an established organisation.

Not because branding should pretend a business has been around for twenty years.

But because it should accurately reflect the expertise that’s already there.

When people feel confident in what they’re looking at, they’re far more likely to take the next step.

One Brand. Lots of Possibilities.

One of the things we enjoyed most about this project was creating something that could grow with the business.

Rather than designing individual graphics for individual services, we developed a flexible visual system that allows Bovelle to communicate different audiences, services and benefits consistently across their marketing.

Whether they’re talking about recruitment, coaching or strategy… supporting individuals or larger organisations… the branding always feels like it’s coming from the same business.

Consistency like this often goes unnoticed.

Until it isn’t there.

More Than a Creative Exercise

Projects like Bovelle remind us why branding should never be viewed as a finishing touch.

For a new business, it’s often one of the very first investments that starts delivering a return.

It helps people remember you.

It helps them understand you.

It helps them trust you.

And, perhaps most importantly, it helps them choose you.

That’s a lot to ask of a logo alone.

Thankfully, a brand can do much more than that.

Walk into any convenience store, supermarket, or off-licence and you’ll be greeted by shelves packed with colourful drinks all competing for the same thing: attention.

For a new product entering that environment, being good isn’t enough. It has to be noticed first.

That was the challenge facing our client when they approached us with a new ready-to-drink cocktail concept. Having worked with us successfully on previous projects, they trusted us to help shape the brand from the ground up. Not just the packaging, but everything.

The name. The personality. The positioning. The visual identity.

The result was Savvy Shotz – a bold, energetic ready-mixed double-shot cocktail brand designed to stand out on shelf and appeal directly to a younger, fun-loving audience.

Starting with a blank bottle

One of the most exciting parts of this project was that we weren’t rebranding an existing product.

We were creating something entirely new.

That meant we could influence every stage of the customer experience, beginning with one of the most important decisions of all: the name.

The client wanted a brand that felt confident, playful and contemporary without falling into the trap of looking cheap or gimmicky.

After exploring multiple routes, Savvy Shotz emerged as the clear winner.

The name strikes a balance between fun and confidence. It feels energetic, memorable and easy to recognise, while giving us plenty of scope to build a distinctive visual identity around it.

A strong name is often the first step in making selling easier. If customers can remember it after seeing it once, you’re already ahead of many competing products.

Standing out in a crowded market

One of the biggest challenges in drinks branding is differentiation.

Alcohol shelves are packed with familiar colours, familiar shapes and familiar visual language. For a new entrant, disappearing into the background can happen very quickly.

Our approach focused heavily on helping the brand stand out in a crowd.

Rather than following the conventions of premium cocktail brands, we deliberately leaned into high-impact graphics, bold typography and vibrant flavour-led colour coding.

The result is impossible to ignore.

Large, industrial-inspired typography creates instant visibility from a distance, while the warning-stripe graphics add energy and movement. Each flavour is assigned a distinctive colour palette, making the range easy to navigate while creating a striking block effect when multiple products sit together on shelf.

Whether viewed individually or as a range, the products work hard to grab attention.

And in retail environments, attention is often the first sale.

Making purchasing decisions easier

Good packaging shouldn’t just look attractive.

It should help customers make quick decisions.

Many drinks categories suffer from cluttered labels and confusing messaging. Customers are often forced to hunt for flavour information, alcohol content or product details.

With Savvy Shotz, clarity became a priority.

The flavour is immediately visible. The product name dominates the label. The format is easy to understand.

Everything is designed to reduce friction and help shoppers make a decision within seconds.

This is one of the reasons effective packaging can directly contribute to increased sales. When products are easier to understand, they’re easier to buy.

Designing for the real world

Creating packaging on screen is one thing.

Creating packaging that works in the real world is something else entirely.

Throughout the project, we considered how the product would appear in different retail environments, under different lighting conditions and alongside competing products.

The bright colour palette was chosen not just because it looked good, but because it would remain highly visible across various retail settings.

The typography was tested for legibility at distance.

The label layout was developed to ensure key information remained prominent, even when bottles were grouped together on shelf.

Every design decision was made with commercial reality in mind.

Because great branding isn’t about creating something that looks impressive in a presentation.

It’s about creating something that performs when customers are making buying decisions.

Building a brand, not just a label

One of the advantages of developing a brand from scratch is the ability to think beyond packaging.

The visual identity we created for Savvy Shotz provides a flexible foundation that can be applied across future marketing materials, point-of-sale displays, social media content and promotional campaigns.

Consistency builds recognition.

Recognition builds trust.

And trust makes selling easier.

By creating a strong brand system from day one, the client now has a platform they can continue building upon as the business grows.

The result

Savvy Shotz demonstrates what can happen when naming, branding and packaging are considered together rather than as separate exercises.

From naming and brand creation through to packaging design, every element of the project was developed with commercial performance in mind. The result is a distinctive new brand that cuts through the noise of a crowded category, helps customers quickly understand the product, and provides a strong foundation for future growth. Most importantly, Savvy Shotz feels confident, energetic and memorable – exactly the qualities needed to earn attention on a busy shelf and stay in customers’ minds long after they’ve walked away.

A brand says a lot before anyone reads a single word. For DHA Architects, that first impression had started to drift away from who they are today – a practice known for thoughtful design, clear thinking, and projects that balance creativity with real-world practicality.

The challenge was simple on paper: refresh the brand so it better reflected the quality of the work coming out of the studio. In reality, as most businesses discover, a rebrand is rarely just about changing a logo. It’s about shaping how people understand your business.

And for an architectural practice, that matters.

A brand that reflects the thinking behind the work

Architects live and breathe structure, clarity, and purpose. Every line in a building drawing exists for a reason. We felt the brand should follow the same philosophy.

The new identity for DHA Architects focuses on simplicity, balance, and confidence. Clean typography, a refined visual language, and a more considered approach to layout help the brand feel more contemporary without losing the professionalism expected in the sector.

The result is a brand that feels architectural in its own right — structured, deliberate, and quietly confident.

This work sits firmly within two of our core strategic pillars.

Stand out in a crowd

Architecture is a competitive industry, and many firms end up looking surprisingly similar online and in pitch documents. A distinctive brand gives DHA Architects a clearer voice in that landscape.

Build trust, build loyalty

In sectors where projects are complex and long-term, credibility is everything. A professional, well-considered brand signals capability before the first meeting even happens.

Making selling easier

A strong brand doesn’t just look good on a website. It becomes a tool the business can use every day.

The refreshed identity gives DHA Architects a clearer visual system that works across presentations, proposals, marketing materials, and digital channels. When a brand is consistent and easy to apply, it helps teams communicate more confidently and professionally.

That might sound like a small thing, but it has a very real commercial impact.

When your materials look clear, organised, and credible, potential clients find it easier to trust the business behind them. That makes conversations smoother, proposals stronger, and decisions easier.

In other words: good design quietly removes friction from the sales process.

A brand built for the future

One of the most important parts of any rebrand is making sure it can grow with the business.

The new identity for DHA Architects provides a flexible foundation – something that works today but will continue to support the practice as it evolves, wins new projects, and expands its portfolio.

Good branding isn’t about chasing trends. It’s about creating a clear, confident platform a business can build on for years to come.

And when that happens, the value goes far beyond the visuals.

Some brands need to grab attention.

Others need to offer reassurance.

When Jukes Funeral Services asked us to create a standalone brand for their direct cremation service, Solely Cremation, the goal was refreshingly clear: help families understand their options without adding to an already difficult day.

No hype. No theatrics. Just clarity, care and a steady hand.

Starting with confidence (not guesswork)

Solely Cremation already existed as a service, but the brand itself needed strengthening. In practice, that meant building almost everything from the ground up – the logo, visual identity, icons, printed literature and all the things that quietly do the heavy lifting.

Because when people encounter this brand, it needs to feel established, credible and trustworthy straight away. Not like it’s still finding its feet.

Standing out by keeping things simple

The direct cremation market is growing, and with growth comes… well, a lot of very similar messaging.

Rather than adding more noise, we focused on doing the opposite. The Solely Cremation brand is clear about what it offers, how it works, and who it’s for – without asking people to wade through paragraphs of explanation.

It communicates:

– A dignified, respectful direct cremation
– Managed locally, by experienced professionals
– Without unnecessary ceremony, cost or complication

Clear beats clever here. Every time.

Helping people think clearly, when thinking is hard

At an emotional time, even simple decisions can feel overwhelming. Good branding can’t remove that reality – but it can make things feel more manageable.

We designed every element of the Solely Cremation brand to reduce friction:

– Clear structure and layout
– Simple, intuitive iconography
– Plain language that explains what happens next, without jargon

The aim was never to impress. It was to reassure. And to quietly guide people forward without making them feel rushed or confused.

A brand that supports real conversations

Behind every brand is a business that needs things to work in the real world.

Solely Cremation is a focused service, and the brand needed to support calm, straightforward conversations – not complicate them. By clearly positioning it as a dedicated direct cremation service, the brand helps set expectations early and keeps discussions simple and purposeful.

Which is helpful for families. And, frankly, for the team too.

Rooted locally, designed with care

Solely Cremation is part of a family-run business with strong ties to the Midlands, funeral homes in Lichfield, Tamworth and Brownhills, and over 60 years of experience in the funeral industry.

The brand reflects that quietly — not through big claims, but through consistency and tone. It feels modern and independent, while still grounded in care, experience and real people doing an important job well.

Why this approach works

This project is a good reminder that effective branding doesn’t have to shout to be heard.

Sometimes, the most powerful thing a brand can do is:

– Build trust quickly
– Make things easier to understand
– And stay out of the way when it needs to

That’s exactly what the Solely Cremation brand was designed to do.

Thinking about your own brand?

Your business may live in a very different world — but if your brand needs to:

– Be understood quickly
– Build confidence early
– Or simply feel more human

Then the same principles apply.

Good branding isn’t about making things louder. It’s about making them clearer.

And if you fancy a no-pressure chat about whether your branding is doing that, you know where we are.

When two established names in roofing decide to join forces, it’s not just a merger – it’s an opportunity to build something even stronger. That was the case when Profile Industrial Roofing and Roofclad Systems united under one roof (pun intended), creating a national powerhouse in roofing and cladding refurbishment.

And when it came to rebranding the combined business, they turned to familiar faces – us at PHd Design. Having previously branded Profile Industrial Roofing, we were invited back to help shape the new identity for Roofclad Systems.

From Two to One: A New Chapter

The merger brought together more than 70 years of combined expertise, five regional hubs, and a turnover north of £20 million – but two brands with distinct histories. The challenge? To create a unified identity that reflected their shared strengths without losing the equity of either name.

Our task was to position Roofclad Systems as a trusted, nationwide contractor that still retained its down-to-earth, hands-on approach. The goal wasn’t to reinvent the wheel, but to make sure it rolled smoother, looked sharper, and travelled further.

A Rebrand Built on Solid Foundations

We began by revisiting what each business stood for – Roofclad’s technical authority and Profile’s reputation for reliability. The new brand needed to bring those qualities together under a clear, confident, and scalable identity.

The result? A bold, modernised brand system that reflects the company’s industry expertise and future ambition. The new logo – with clean geometric forms inspired by rooftops – sits proudly in a colour palette of deep blue and construction orange, balancing professionalism with energy.

Every element was designed with purpose. From the vehicle livery to uniforms and site signage, the new brand ensures instant recognition whether it’s spotted on a motorway, a high-vis jacket, or a hard hat.

Making It Work Hard (Just Like Their Team)

Roofclad Systems doesn’t just install roofing – they solve problems. So, we created a visual language that works just as hard as they do. The system includes distinctive line icons representing their core services – from overcladding and waterproofing to solar panels and corrosion treatment – bringing clarity and cohesion to their communications.

We also considered scalability. With the company operating across five UK locations, consistency was key. The refreshed identity gives the brand room to grow while maintaining unity across every touchpoint, from digital to on-site.

More Than a Makeover

For Roofclad Systems, this rebrand wasn’t just cosmetic. It marks a new phase of growth – backed by the strength of two respected teams now working as one. And for us, it’s another reminder that great design is about more than aesthetics; it’s about helping businesses evolve confidently, without losing sight of who they are.

When Niyazis Foods approached us, they weren’t just after a new logo – they wanted to revitalise their entire brand to reflect who they’d become: a modern, reliable, and fast-growing food supplier with a loyal customer base and a strong sense of pride in what they do. Their goal? To look every bit as professional and dependable as the service they deliver.

At PHd Design, we got to work on a full rebrand covering everything from the logo and delivery fleet livery to packaging, point-of-sale, and print materials.

The Challenge

Niyazis Foods had built a great reputation, but their visual identity hadn’t kept pace with their growth. They needed a brand that felt confident, contemporary, and instantly recognisable – one that worked just as well on a delivery van as it did on a business card or cardboard box.

The Idea

We designed a bold, modern identity built around a geometric ‘N’ mark – clean, confident, and full of motion. The intertwining lines symbolise connection and flow, much like the way Niyazis Foods brings suppliers and customers together.

The colour palette – a punchy combination of deep navy and warm orange – reflects professionalism and energy. Together, they make a statement: dependable and dynamic.

The Rollout

From delivery vans to packaging, every touchpoint carries the new identity with consistency and confidence. The livery designs make their fleet instantly recognisable on the road, while the clean, icon-led graphics bring clarity to product categories across print and packaging.

Each icon was crafted with purpose – whether it’s fish and meats, sauces and condiments, or packaging and hygiene – helping customers quickly identify what’s what while reinforcing the Niyazis Foods brand.

The Result

The rebrand gives Niyazis Foods a clear, modern identity that stands out in a competitive market and positions them for future growth. It’s simple, strong, and unmistakably theirs – everything a great food supplier brand should be.

At PHd Design, we believe that a rebrand isn’t just about looking better – it’s about giving your business the confidence to go further.

When you’ve worked with a brand for as long as we’ve worked with Maguire Jackson, you get to know it like an old friend. And just like old friends, sometimes they need a bit of a refresh – not a complete makeover, but a confident update that keeps them looking sharp in the here and now.

Maguire Jackson, Birmingham’s leading independent estate agency, asked us to help evolve their brand identity. They wanted something that stayed true to their heritage while standing out on the busy high street and digital feeds alike. Our job? To take what was already recognisable and give it the polish, clarity and consistency it needed to keep pace.

From recognisable to remarkable

The previous Maguire Jackson identity had served them well, but after a decade it was starting to feel a little dated. We stripped things back and rebuilt the brand around a refreshed logo mark – one that’s clean, confident and versatile, whether it’s printed on a business card or wrapped around a van.

This wasn’t just about logos, though. The update touched every corner of the business:

– New vehicle livery that can’t be missed on Birmingham’s roads.
– Fresh office signage that brings curb appeal to their prime city-centre spots.
– A suite of for sale boards that pop out on crowded streets.
– Smart business cards and brochures that make the right impression from the first handshake.
– A set of clear, practical brand guidelines to keep everything consistent moving forward.

Evolution, not revolution

The beauty of this project was in the balance. We weren’t reinventing Maguire Jackson; we were reinforcing who they are. That meant holding onto the brand’s personality while sharpening its edges for a modern audience. Think less “midlife crisis makeover” and more “fresh haircut and a new suit”.

The end result is a brand that feels current, credible and unmistakably Maguire Jackson – exactly what’s needed in a competitive marketplace where first impressions really do count.

Why it works

Strong design doesn’t just make things look good – it makes them work harder. For Maguire Jackson, this update gives them:

– Consistency across every touchpoint.
– Clarity in a crowded property market.
– Confidence in how they present themselves to clients and prospects.

And because we’ve built everything from the ground up with longevity in mind, it’s a brand that’s set to work just as hard for the next decade as it has in the past one.

Final thoughts

At PHd Design, we love projects like this. They prove that good design isn’t about tearing everything down – it’s about knowing what to keep, what to evolve, and what to leave behind.

If your brand could do with a sharpen-up – whether it’s a subtle refresh or a full rebrand – we’d love to talk. Get in touch and let’s see how we can bring your story up to date.

Every good brand deserves a bit of TLC now and then. After all, even the most iconic logos and liveries can start to feel a little… well, lived in.

That’s exactly what happened with ARM Ltd (better known to many as ARM Reedbeds). We’d created their logo more than a decade ago, and while it had served them faithfully, it was time for a refresh that reflected the company’s evolution without losing the equity they’d built along the way.

A Company That Lets Nature Do the Work

Based in Staffordshire, ARM Ltd has been leading the way in natural wastewater treatment since the 1980s. Instead of relying on heavy machinery or chemicals, they harness constructed wetlands to do the job – transforming reedbeds into natural filters that treat wastewater sustainably. Over the years, they’ve pioneered everything from Forced Bed Aeration™ systems to the world’s first drinking water sludge treatment wetland.

Impressive stuff. But while their technology was pushing boundaries, their brand identity needed to catch up.

The Challenge

ARM’s brief was clear: update their look without throwing away the recognition they’d spent years building. It wasn’t about reinventing the wheel; it was about making the wheel look smarter, sharper, and more in line with who they are today.

Our job? To refine their visual identity – starting with a refreshed logo, updated vehicle livery, and a suite of new icons that could help communicate their services in a simple, consistent way.

Our Approach

We went back to the foundations of the original logo we created for them 10 years ago. Think of it as renovating a much-loved home: you keep the structure, but upgrade the fixtures and fittings to suit modern life.

Logo refresh: We streamlined the existing design, retaining its recognisable elements but giving it a cleaner, more contemporary finish.

Livery design: ARM’s fleet of vehicles now doubles as moving billboards – sleek, professional, and perfectly aligned with their sustainable ethos.

Iconography: We introduced a new set of icons to simplify how ARM communicate complex processes, making their services more approachable for clients across multiple sectors.

The result? A visual identity that looks modern and confident, but still feels reassuringly familiar to those who know the brand.

Why It Matters

A soft rebrand might not sound as dramatic as starting from scratch, but for established businesses like ARM, it’s often the smartest move. It shows growth and evolution without alienating loyal clients or confusing the market.

For ARM, it was about signalling innovation while holding onto trust. For us at PHd Design, it was about proving once again that small, considered changes can have just as much impact as a bold rebrand – sometimes even more.

Design is a living, breathing thing. Just like the wetlands ARM builds, a brand needs care and attention to thrive. Ten years on, we were proud to revisit our own work and help ARM move confidently into their next chapter.