When Tactile Technology, a Birmingham-based IT solutions provider, approached PHd Design, they had a vision: a fresh, cohesive brand identity that spoke directly to their core mission and values. With over 55 years of combined experience in IT, Tactile Technology supports businesses with cutting-edge services like hosted telephony, data centre security, and comprehensive IT support. The challenge was to capture that expertise and make their identity as sleek, intuitive, and powerful as the solutions they provide. Challenge accepted!

The Brief: Strengthening a Trusted Brand

Tactile Technology sought a visual identity that would reflect their reliability, technological sophistication, and dedication to innovation. Their existing brand had served them well, but as they continued to grow and adapt to the demands of the IT landscape, they needed a look and feel that was as dynamic as their service offerings. Our mission was clear: reimagine their brand to align seamlessly with their forward-thinking ethos.

The Solution: Bold, Three-Dimensional, and Tech-Infused

Our team began by diving deep into Tactile Technology’s values, strengths, and vision for the future. We translated these qualities into a visual language that would serve as the foundation for their rebrand, from their logo to their new website.

Logo Redesign

At the heart of Tactile Technology’s new identity is a striking, interlocked 3D ‘T’ logo. This symbol is more than just a design; it’s a nod to the layers of expertise and support they bring to every client. The two ‘T’s, connected and visually interwoven, represent partnership and integration—a perfect metaphor for how Tactile Technology works seamlessly with their clients to provide tailored IT solutions.

A Website That Works as Hard as Their Team

The rebranding included an overhaul of their website. We focused on clean design, intuitive navigation, and a structure that highlights their key services: hosted telephony, data centre security, IT support, and hardware/software solutions. Each service section offers an interactive and engaging way for potential clients to explore Tactile’s offerings, with visual cues that reflect the new brand’s modern and accessible feel.

The Result: A Bold Identity that Speaks Volumes

The new branding embodies Tactile Technology’s expertise and energy, creating a look that’s as versatile as it is powerful. The fresh, streamlined website makes navigating their services a breeze, while the new logo provides an instant association with reliability and innovation. Most importantly, their identity now mirrors their role as a trusted partner in technology for businesses across the UK.

Why PHd Design?

At PHd Design, we believe that branding should be as clear-cut and intuitive as a good IT solution. No jargon, no fuss—just a straightforward, high-impact identity that resonates with clients and inspires confidence. This project with Tactile Technology allowed us to showcase how thoughtful design can elevate a brand’s perception and build connections.

Thinking of a Rebrand? Let’s Chat!

If you’re ready to align your brand with your business’s strengths, drop us a message. We’d love to help you tell your story—minus the marketing jargon.

When New Moves approached us at PHd Design, they were clear on one thing: they wanted their brand to feel as solid, professional, and trustworthy as the services they provide. New Moves already had a reputation for making moves—whether residential, office, or storage—a breeze for their clients. But they wanted their brand to better reflect that quality of service and reassure customers that their belongings were in safe hands.
We were more than happy to accept the challenge. Here’s how we transformed New Moves from a name in removals to a standout brand.

The Project Brief: A Look as Reliable as Their Service

New Moves offers comprehensive services, from packing up precious heirlooms to providing safe storage options. With such a hands-on approach to client care, their branding needed to match their professional reputation. Our mission? Create a brand that spoke to their strengths: dependability, ease, and expertise.
We started with their logo, going for a professional look with clean lines that encapsulate both reliability and sophistication. We wanted potential customers to feel an immediate sense of trust, knowing that New Moves isn’t just another removals company; they’re the people who will treat your belongings as if they were their own.

Rolling Out the Brand: From Marketing Materials to Fleet Livery

Once we nailed the logo, we expanded the brand refresh across all their materials. From sleek brochures to dynamic digital assets, we ensured that every touchpoint was unmistakably New Moves. After all, every move is an opportunity for them to make a great impression.
One of the most exciting stages of the rebrand? Bringing New Moves’ fleet to life. We designed eye-catching livery that is professional, memorable, and unmistakable on the roads of Shropshire and beyond. Now, whether New Moves is making a local run or heading cross-country, they’ll be representing their new brand with pride.

The Results: A Rebrand to Match Their Reputation

With their brand now visually aligned with the high-quality service they offer, New Moves is ready to roll. Their updated look sets them apart from competitors, and we’re confident it will help them connect with even more customers looking for a reliable, stress-free moving experience.

Is Your Brand in Need of a Move?

At PHd Design, we know that a brand is more than a logo; it’s how your customers perceive and trust you. If you’re looking to give your business a fresh look that matches your hard-earned reputation, we’d love to chat. Because when it comes to standing out, good design moves mountains—sometimes, even whole homes.

Ready to Move Your Brand Forward?

A professional rebrand can take your business to the next level. Get in touch with us today to discover how PHd Design can help you stand out and win over your audience.

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When Rest Your Head, a Telford-based property management company, approached us at PHd Design, they were ready to take their branding to new heights. Known for offering serviced accommodation with a personal touch for both guests and property owners, Rest Your Head has carved out a unique place in the market. But as they grew, their brand needed to better reflect the business they’d become – professional, transparent, and perfectly tailored to their industry. Here’s how we tackled this branding evolution and helped Rest Your Head present themselves with clarity, credibility, and a bit of flair.

The Challenge: Honing a Brand for Both Guests and Property Owners

Rest Your Head is in a niche where they have two types of customers with very different expectations – guests, who want a comfortable and seamless stay, and property owners, who are looking for dependable and hands-off property management. The existing branding was a solid foundation, but it needed an update to convey this dual offering in a clear, cohesive way. Our goal was to make it feel like Rest Your Head could handle all aspects of property management while being approachable and customer-focused for guests.

Step One: Nailing the Brand Identity

We started by diving into Rest Your Head’s core values: hands-off management, transparency, and fair pricing. This is a company that prides itself on an easy, hassle-free experience for property owners – no hidden fees, just straightforward service. With these values as our guiding principles, we worked to create a brand identity that reflected the professionalism and integrity that Rest Your Head lives by.
To do this, we made sure each design element resonated with both property owners and potential guests. We kept the aesthetic warm and welcoming, but with a crisp, professional edge. Think of it like creating a stylish home you’d be happy to invite guests into, while still showing you’re the best host on the block.

Step Two: Adding Elements of Personality and Trust

People want to know who they’re working with. So, we added subtle, friendly touches throughout the branding that speak to Rest Your Head’s approachability. From a new, approachable logo to a fresh colour palette, every visual decision was made to communicate warmth and trust. We chose colours that convey relaxation and stability, paired with typography that’s polished but still friendly. It’s the branding equivalent of a firm handshake and a welcoming smile.

Step Three: Ensuring Consistency and Versatility Across Platforms

Next, we thought about how the brand would appear across different touchpoints. Rest Your Head’s branding needed to look sharp on business cards and their website but also be flexible enough to use in emails, signage, and even property listing platforms. Consistency here was key; whether you’re a property owner or a guest, you should get the same sense of quality and professionalism.
We also created brand guidelines to ensure that Rest Your Head’s visual identity would remain cohesive as they grow. This ensures they can carry this branding forward in every new partnership, every property listing, and every guest experience.

Final Touches: Setting Rest Your Head Up for Success

In the end, the new branding is designed to do more than just look good. It’s crafted to enhance how Rest Your Head connects with both guests and property owners. With a bold but approachable look, Rest Your Head can showcase their hands-off management style and commitment to transparency – everything their clients love about them, presented in a fresh, appealing way.

The Result: A Brand That Stands Out in Property Management

Rest Your Head’s new look aligns perfectly with their mission and audience. It’s a brand that’s as dependable as the service they provide – and that’s the kind of message that resonates with people. In an industry where trust is key, a brand that communicates professionalism and transparency can make all the difference.

Need a Fresh New Look?

Better branding, means better business. Schedule a consultation today to explore how our design expertise can transform your business.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

When NAE Solutions came to us at PHd Design for a rebrand, they weren’t just after a shiny new logo. They needed a fresh identity—one that reflected their dynamic approach to business efficiency, their hands-on involvement in implementation, and their ability to balance the strategic with the operational.

The Brief: Two Divisions, Six Services, One Unified Brand

NAE Solutions is a company built around two core divisions, each offering three distinct services.

Our challenge? To visually bring these divisions together into a cohesive brand identity that communicated strength, unity, and the seamless integration of services.

Our solution? A series of interlocking hexagons that tessellate—because who doesn’t love a good tessellation? More importantly, this geometric design speaks to the structure of NAE’s service offering: two strong divisions, with each segment interlinked yet distinct, representing the multifaceted nature of the business. The hexagons create a sense of harmony, precision, and efficiency, all of which reflect the company’s ethos.

Designing for NAE Solutions: It’s All About Symmetry and Strategy

The hexagon design is more than just a snazzy shape. It encapsulates the structured yet flexible nature of NAE Solutions’ services. Much like the company’s founder, who is known for rolling up his sleeves and working closely with businesses, our design intertwines the separate divisions seamlessly while maintaining their individual identities. Each hexagon represents one of the six services offered across the two divisions, reinforcing the idea of interconnected yet independent units—kind of like a beehive, but with fewer bees and more business strategy.

A Logo That Works as Hard as NAE Solutions Does

The logo we created uses clean lines and bold shapes to convey NAE’s no-nonsense, results-driven approach. The tessellating hexagons form a modern, versatile symbol that can be easily adapted across various media—from business cards to digital platforms. It’s a design that mirrors the flexibility of NAE Solutions itself: strategic yet practical, sleek but strong.

And the best part? We’ve only just scratched the surface with this rebrand. A new website is coming soon, and we’re confident it will be as effective and impactful as the rest of the branding work we’ve completed.

Why Does This Matter for Your Business?

Here at PHd Design, we’re all about making complex ideas simple and accessible. Just like NAE Solutions breaks down the intricacies of business efficiency into actionable steps, we break down the branding process into something that’s easy to understand and (dare we say) enjoyable.

So, if your brand is feeling a little out of sync, or your logo isn’t quite working as hard as you are, get in touch. Whether you need a complete rebrand or just a fresh perspective, we’re ready to roll up our sleeves and help your business look as sharp as it runs.

Want to see how we can help transform your brand? Let’s tessellate.

Ready to Rebrand?

Let’s elevate your brand together. Schedule a consultation today to explore how our design expertise can transform your business.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

When Highgate Corner in Birmingham approached us at PHd Design, they had one simple request: to turn a prime piece of real estate into a development that would grab attention, make a lasting impression, and sell properties like hotcakes. We knew this was no ordinary branding project – it was about creating a visual identity that would resonate with potential buyers and breathe life into an otherwise vacant space.

Setting the Cornerstone

Our journey with Highgate Corner began with a blank canvas – literally. The property had no existing branding, no established identity, just potential waiting to be unleashed. We rolled up our sleeves and got to work, starting with the essentials: the brand identity.
The key was to ensure Highgate Corner’s brand captured the essence of modern Birmingham – a city that’s vibrant, dynamic, and always on the move. We developed a logo and colour palette that reflected this ethos: clean lines, bold typography, and a sophisticated, yet approachable colour scheme that whispered “luxury” without shouting “too expensive.”

Beyond the Brand: Creative Hoarding that Works Overtime

Next up was the hoarding design – a crucial element in making sure Highgate Corner stood out. We didn’t want just any hoarding; we wanted a visual masterpiece that would turn heads and start conversations.
We approached this with a bit of tongue-in-cheek creativity. After all, why should hoarding be boring? Our design featured eye-catching graphics and playful messaging that made passers-by do a double-take. But it wasn’t just about looking good; we strategically placed calls to action and key information to convert curious onlookers into potential buyers.

Marketing Materials That Do the Heavy Lifting

Branding and hoarding? Done. But we didn’t stop there. To fully equip Highgate Corner for success, we created a suite of marketing materials that would make any property developer green with envy. From brochures that doubled as coffee table books to digital assets that could be splashed across social media, we ensured every piece of marketing material was as polished as the properties themselves.
We also added a sprinkle of local charm. After all, Birmingham is the beating heart of the Midlands. We infused references to the local culture and community into the content, creating an emotional connection with potential buyers – because everyone wants to feel like they’re coming home, not just buying a house.

The Results: More Than Just Bricks and Mortar

The outcome? Highgate Corner didn’t just become another development in Birmingham; it became a landmark. The branding, hoarding, and marketing materials worked in harmony to create a buzz around the project, helping to drive enquiries and, more importantly, sales.
For us at PHd Design, this project was more than just a branding exercise. It was about taking a vision and turning it into reality, creating something that not only met the client’s expectations but exceeded them.

The Final Touches: Bringing it All Together

With the name, logo, and colour scheme sorted, we moved on to the finer details. We created a brand guide that outlines how Recyclapack should be presented across all mediums, from their website to their business cards. This ensures that the brand maintains a consistent, professional appearance, no matter where it’s seen.

The Result: A Brand That Stands Out

The outcome? Highgate Corner didn’t just become another development in Birmingham; it became a landmark. The branding, hoarding, and marketing materials worked in harmony to create a buzz around the project, helping to drive enquiries and, more importantly, sales.

For us at PHd Design, this project was more than just a branding exercise. It was about taking a vision and turning it into reality, creating something that not only met the client’s expectations but exceeded them.

Why Work with PHd Design?

At PHd Design, we pride ourselves on turning ideas into impactful brands. Our approach is collaborative, creative, and a tad humorous—because who says saving the planet can’t be fun? If you’re looking to breathe new life into your business or start something completely fresh, we’re here to help. Let’s create something amazing together.

So, what’s in it for you? Well, if you’re looking for a team that can take your project from zero to hero, you’ve come to the right place. At PHd Design, we don’t just design – we craft experiences, build identities, and create the kind of work that makes people stop and take notice.
Ready to make your project the next Highgate Corner? Let’s chat.

Revitalise Your Real Estate Brand

Ready to transform your property development into a standout success? Let PHd Design craft a brand that resonates with buyers and drives sales. From captivating logos to impactful hoarding designs, we’ll elevate your project to new heights.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

At PHd Design, we’re always up for a challenge, especially when it involves saving the planet one biodegradable fork at a time. So, when our latest client approached us with their vision for Recyclapack—a company dedicated to selling eco cutlery and food packaging—we rolled up our sleeves, donned our thinking caps, and got to work. The result? A brand that’s as green as Kermit the Frog and as innovative as Jeff Bezos’s next venture.

The Brief: Green Dreams and Packaging Schemes

The brief was straightforward: create a brand from scratch that screams “eco-friendly” without being, well, trashy. Our client had a clear mission—sell sustainable, recyclable cutlery and packaging to the eco-conscious consumer. They needed a name, a logo, and a brand identity that would resonate with their target market and clearly communicate their green credentials.

The Name Game: Introducing Recyclapack

First up, the name. We wanted something catchy, memorable, and instantly indicative of the brand’s eco ethos. After a brainstorm that involved copious amounts of fair-trade coffee and recycled paper, we landed on Recyclapack. It’s clever, it’s punchy, and it perfectly encapsulates what the business is all about—recycling and packaging.

Logo Logic: Green, Recyclable, and Boxy

Next, we tackled the logo. The challenge was to create a symbol that visually represented both recycling and packaging. Our design team went through several iterations (all on recycled sketch pads, naturally) before arriving at the winning design: a reimagined recyclable logo intertwined with a box. This logo isn’t just a nod to the recyclable nature of the products but also a clever visual representation of packaging. It’s simple, it’s effective, and it’s green—literally.

Colour Me Eco

Speaking of green, we knew the brand’s colour palette had to reflect its eco-friendly values. Green was the obvious choice, but we didn’t stop there. We selected a range of complementary earthy tones to give the brand a grounded, natural feel. This palette not only reinforces the eco message but also stands out in the market, making Recyclapack instantly recognisable.

The Final Touches: Bringing it All Together

With the name, logo, and colour scheme sorted, we moved on to the finer details. We created a brand guide that outlines how Recyclapack should be presented across all mediums, from their website to their business cards. This ensures that the brand maintains a consistent, professional appearance, no matter where it’s seen.

The Result: A Brand That Stands Out

The final product is a brand that’s fresh, modern, and undeniably green. Recyclapack is now well-equipped to make waves in the eco-friendly packaging market, and we’re thrilled to have been a part of their journey.

Why PHd Design?

At PHd Design, we pride ourselves on turning ideas into impactful brands. Our approach is collaborative, creative, and a tad humorous—because who says saving the planet can’t be fun? If you’re looking to breathe new life into your business or start something completely fresh, we’re here to help. Let’s create something amazing together.

So, whether you’re in business development or marketing, or simply someone with a passion for innovative design, give us a shout. After all, great branding isn’t just about looking good—it’s about making a lasting impression. And if we can do it with a sprinkle of humour and a whole lot of green, even better.

Rebranding for Success

Feeling inspired to give your brand a fresh start? Let’s work together to create a brand that truly stands out. Life’s too short for dull designs!

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

Crafting brands that resonate, captivate, and inspire is what we at PHd Design do best. Our latest project with Joinex Displays Limited, a family-owned business based in Birmingham, was a testament to our commitment to this vision. Joinex, known for their high-quality event displays and sustainable practices, sought a full rebrand to reflect their evolving identity. From logo to website, we left no stone unturned. Here’s how we turned their vision into reality.

The Challenge

Joinex came to us with a clear objective: to elevate their brand while staying true to their core values of quality, sustainability, and customisation. They needed a fresh, cohesive look that would set them apart in the competitive event displays market and appeal to their diverse clientele. Our task was to create a brand that not only looked stunning but also communicated their commitment to sustainability and bespoke services.

Logo and Branding: A Fresh Start

First impressions count, and the logo is often the first thing people see. For Joinex, we designed a sleek, modern logo that captures the essence of their business. The new design is clean and versatile, featuring a dynamic interplay of bold typography and a subtle icon that hints at their innovative display solutions. The colour palette blends deep greens and vibrant accents, symbolising their commitment to sustainability and creativity.

Signage: Standing Out in Style

Next, we turned our attention to signage. Joinex needed eye-catching yet professional signage that would stand out at events and exhibitions. We created a range of signage solutions, from large-format event banners to intricate, portable displays. Each piece was designed with mobility and durability in mind, ensuring that Joinex’s presence is both striking and sustainable.

Uniforms: Wearing the Brand

Uniforms are a walking advertisement for any brand. We designed uniforms that are not only stylish but also comfortable and practical for the Joinex team. Using high-quality, sustainable fabrics, we ensured that the uniforms align with Joinex’s environmental policies. The design features the new logo prominently, ensuring brand consistency across all touchpoints.

Print Materials: Tangible Quality

In an increasingly digital world, high-quality print materials still hold immense value. We created a suite of print materials, including business cards, brochures, and flyers, that are as beautiful as they are informative. Each piece is printed on recycled paper using eco-friendly inks, reflecting Joinex’s commitment to sustainability while providing a tactile experience that digital just can’t replicate.

Website: A Digital Makeover

Last but not least, we gave Joinex’s website a complete overhaul. The new site is user-friendly, visually appealing, and packed with features that enhance the user experience. From a streamlined navigation to high-quality visuals of their displays, the website now truly reflects Joinex’s brand values. We also ensured the site is mobile-responsive, because let’s face it, who isn’t browsing on their phone these days?

The Result: A Brand Reborn

To ensure the new brand was seen far and wide, we also designed eye-catching vehicle graphics and print materials. Whether it’s a delivery van on the road or a brochure in a potential client’s hands, Perfection Foods’ brand is now consistently represented wherever it goes.

At PHd Design, we’re not just about making things look pretty. We’re about creating brands that tell a story, connect with people, and stand the test of time. If you’re ready to take your brand to the next level, let’s talk. We promise a few laughs along the way and a brand transformation that will leave you grinning from ear to ear.

Rebranding for Success

Feeling inspired? Drop us a line and let’s start your brand journey together. After all, life’s too short for boring brands.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

At PHd Design, we believe that a strong brand is the secret ingredient to business success. When Perfection Foods, the UK’s leading award-winning cake manufacturer, approached us with the task of a complete rebrand, we couldn’t resist the opportunity to help them rise to the occasion. From developing a brand strategy to creating sub-brands, packaging, and more, we’ve mixed a recipe for success that we’re excited to share with you.

The Brief: Perfecting Perfection

Perfection Foods, known for their freshly baked, handmade cakes, wanted a fresh look to match their delicious offerings. With over 40 different cake ranges, from muffins to brownies, they needed a cohesive brand that could tie everything together while standing out in a competitive market. Their story of humble beginnings and impressive growth inspired us to deliver a brand strategy and development plan that would do justice to their legacy.

Baking the Brand: Our Approach

Developing the Brand Strategy

We began by diving deep into Perfection Foods’ history and values. As a family-run business with a rich heritage and a passion for quality, it was essential to reflect their authenticity and dedication in the new brand. Our brand development agency crafted a strategy that highlighted their journey from a small factory in Walsall to an international cake sensation. The new brand needed to be as enticing as their cakes and resonate with both local and global audiences.

Logo Development: A Fresh Slice of Identity

Next on the menu was logo development. We kneaded through countless designs to create a logo that was modern yet timeless. The final result? A sleek and appetising emblem that encapsulates the essence of Perfection Foods—quality, tradition, and innovation, all rolled into one.

Packaging: Eye Candy for Cakes

When it comes to cakes, presentation is key. Our team designed packaging that not only protects the goodies inside but also tempts customers from the shelves. Using vibrant colours and mouth-watering visuals, we ensured that each product stood out, whether it was a pack of muffins or a slab cake. The packaging needed to be as delightful as the cakes themselves, and we’re proud to say it turned out a treat.

Sub-Brands: A Smorgasbord of Options

Perfection Foods offers a wide variety of products, and each one deserved its own spotlight. We created distinct sub-brands for their different ranges, from free-from options to individual slices. This approach allowed for tailored branding that appeals to specific customer preferences while maintaining a unified overall brand identity.

Website Design: A Digital Showcase

In the digital age, a stunning website is a must. We whipped up a website that’s not only visually appealing but also user-friendly. It showcases Perfection Foods’ extensive range and tells their story in a way that engages and informs. The new site is a perfect blend of functionality and flair, much like the cakes it features.

Vehicle Graphics and Print Design: Spreading the Word

To ensure the new brand was seen far and wide, we also designed eye-catching vehicle graphics and print materials. Whether it’s a delivery van on the road or a brochure in a potential client’s hands, Perfection Foods’ brand is now consistently represented wherever it goes.

The Sweet Results

The response to Perfection Foods’ rebrand has been overwhelmingly positive. Their revamped look has not only attracted new customers but also strengthened their position in existing markets. Awards and recognition are sure to follow, adding more feathers to their cap—or should we say, more cherries on their cake?

At PHd Design, we’re more than just a brand development company—we’re your partners in success. From developing a brand strategy to executing every detail with precision and creativity, we’re dedicated to advancing your brand to new heights. So, if you’re looking for professional brand development with a touch of humour and a lot of heart, look no further.
Ready to develop your brand to perfection? Let’s get baking!

Let PHd Perfect Your Brand

For more insights on our brand development projects or to discuss your own branding needs, get in touch with PHd Design today. Because every great brand starts with a brilliant idea—and a little bit of fun.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

At PHd Design, we thrive on transforming ambitious ideas into captivating realities. Our latest venture with Steve Quance, a renowned jeweller in Birmingham’s iconic Jewellery Quarter, was no exception. Tasked with creating a fresh brand focused on lab-grown diamonds, we embarked on an exciting journey to unveil “Gosh Rocks.” Spoiler alert: it sparkles.

A Diamond in the Rough: The Project Brief

Steve Quance came to us with a vision as clear as a flawless diamond. He wanted a brand that not only showcased the allure of lab-grown diamonds but also captured the essence of elegance and sustainability. The challenge was set: craft a compelling brand identity from the ground up.

The Name Game: “Gosh Rocks”

First things first, we needed a name that resonated. After countless brainstorming sessions (and a few too many cups of coffee), “Gosh Rocks” emerged. It’s playful, memorable, and encapsulates the awe these gems inspire. It’s a name that sticks and sparks curiosity—exactly what we aimed for.

Shaping the Vision: Logo and Branding

Creating a logo that speaks volumes without saying a word is no easy feat. For Gosh Rocks, we crafted a design that embodies modern luxury with a nod to traditional craftsmanship. Clean lines, a touch of sparkle, and a timeless aesthetic define the Gosh Rocks logo.
But branding goes beyond logos. It’s about crafting a visual language and brand messaging that resonates with the target audience. For Gosh Rocks, this meant developing a sophisticated yet accessible brand persona that speaks to eco-conscious consumers and lovers of fine jewellery alike.

Collaboration in Creation: The Dream Team

Building a brand isn’t a solo venture; it takes a village. Steve assembled an all-star team of specialists to bring Gosh Rocks to life:

Social Media Marketing: Famous Wolf
Website Development: Just Applications
Copywriting: GE Copywriter
Printing & Packaging: Kingsgate Press
Insurance: Southall Harries

Our collaborative effort ensured that every aspect of Gosh Rocks, from digital presence to physical packaging, was meticulously crafted and aligned with Steve’s vision.

The Big Reveal: Watch the Magic Unfold

Curious about the magic behind the scenes? Our collaboration video dives into the heart of Gosh Rocks’ creation. Witness the synergy between Steve and his team of experts as we discuss the importance of selecting top-notch suppliers and the intricate process of building a brand from scratch.

At PHd Design, we don’t just build brands; we craft experiences that captivate and inspire. Gosh Rocks is a testament to the power of a well-defined brand identity and the magic that happens when creative minds come together. If you’re ready to elevate your brand, let’s talk. Because at the end of the day, brilliance is just the beginning.

Why Choose PHd Design?

Creating Gosh Rocks was a journey of creativity, collaboration, and a touch of brilliance. At PHd Design, we pride ourselves on turning visions into vibrant realities. Whether you’re looking to revamp your brand or create something entirely new, we’re here to make it happen. Ready to shine? Let’s create something amazing together.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

At PHd Design, we don’t just create logos – we craft entire identities. Recently, we had the electrifying task of rebranding Smart Systems UK Ltd, a Coventry-based manufacturer celebrated for its innovative LED lighting and renewable energy solutions. With over 600 electrical wholesalers and facilities management companies relying on their products, Smart Systems needed a brand as bright, efficient, and future-focused as the solutions they deliver.

Here’s how we helped them shine.

From Dim to Dazzling: The Logo

Smart Systems needed a logo that represented innovation, sustainability, and precision—no small ask! We delivered with a bold, modern design featuring interlocking triangles. These shapes symbolise strength, technical expertise, and seamless integration, perfectly mirroring their ethos.

The colour palette? Charcoal, orange, and white. Charcoal provides a professional, grounded look, orange injects energy and vibrancy, and white adds a crisp, clean finish. Together, they create a dynamic yet approachable identity that stands out in the market.

Branding: More Than Just a Pretty Face

A brand isn’t just visuals—it’s a story waiting to be told. For Smart Systems, their story revolves around innovation and sustainability, so every branding choice reflected this.

From typography that embodies their cutting-edge technology to visuals showcasing their state-of-the-art LED lighting and renewable energy products, we built an identity that is both forward-thinking and relatable.

Website: A Digital Glow-Up

A brand’s website is its virtual handshake, and Smart Systems needed theirs to make a lasting impression.

We crafted a sleek, responsive site that combines eye-catching design with effortless usability. The site features interactive product guides, intuitive navigation, and rich content that engages users while showcasing the breadth of Smart Systems’ offerings. Whether you’re exploring on mobile or desktop, the experience is as smooth as their LED lighting.

Packaging: Because Looks Matter

When your products are sitting on shelves or arriving at a customer’s doorstep, packaging is the first thing people see. For Smart Systems, we designed eco-friendly, durable packaging that doesn’t just protect but also communicates their commitment to innovation and sustainability. With clear, professional graphics and a polished finish, their packaging now stands out and sells itself.

Why Branding Matters

Smart Systems’ rebrand was more than a cosmetic upgrade—it was a strategic investment. Post-launch, they reported increased customer engagement, heightened brand recognition, and a clearer edge in their competitive market.

And that’s the power of effective branding. It’s not just about looking good (although that helps); it’s about connecting with your audience, communicating your values, and setting the stage for growth.

Why PHd Design?

At PHd Design, we go beyond aesthetics. We believe in creating brands that tell compelling stories and deliver measurable results. Whether you’re looking to refresh your logo, design packaging that speaks to your audience, or build a website that works as hard as you do, we’ve got you covered.

Ready to elevate your brand? Let’s chat.

Your Brand is Your Story

Ready to see your brand shine? Let’s make it happen. Contact PHd Design today and let’s start crafting your story.

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