April 2024 - PHd design

From Website to Wonderland: How We Rebranded Midshires Mobility Group

Our Work 30th April 2024

Midshires Mobility Logo Design by PHd Design

In the bustling town of Rugeley in Staffordshire, there’s a company that’s been quietly changing lives for over three decades. Midshires Mobility Group, a family-run bastion of support and innovation, has been the go-to destination for those seeking mobility solutions across the nation. But like any timeless institution, even Midshires knew it was time to dust off its image and step boldly into the future. That’s where PHd Design stepped in, armed with pixels, pens, and a whole lot of pizzazz.

 

The Call to Action

It all started with a humble request for a website revamp. Midshires Mobility Group, while excelling in their craft, realised the digital realm was where the game was won or lost. A sleek, intuitive website wasn’t just a luxury anymore; it was the frontline of their customer experience. As they stepped into the PHd Design studio, little did they know they were about to embark on a journey that would redefine not just their website, but their entire brand identity.

From Website to Wonderland

What began as a simple website redesign quickly snowballed into a full-blown rebranding extravaganza. Midshires Mobility Group, with their years of experience and a heart as big as the Midlands, deserved more than just a facelift. They deserved a revolution. Drawing inspiration from their rich history, their commitment to family values, and their unwavering dedication to their customers, PHd Design set out to weave magic into every pixel and stroke.

Unveiling the Magic

Nationwide provider? Check. Family-run ethos? Double check. But Midshires Mobility Group was more than just bullet points on a website. They were a beacon of hope for those seeking independence and freedom. PHd Design understood this and ensured every aspect of the rebranding reflected not just what Midshires did, but who they were.

The Big Reveal

As the finishing touches are being delicately applied to the website, we couldn’t be prouder of what we’ve achieved together. Midshires Mobility Group isn’t just a company; they’re a movement. And with their new branding, they’re ready to take the world by storm, one mobility scooter at a time.

 

 

If you’re in the UK and in need of mobility equipment, look no further than Midshires Mobility Group. And if you’re a business looking to redefine your brand, well, you know who to call. PHd Design: where dreams meet pixels, and magic happens.

In the words of William Shakespeare (if he were alive today and writing about branding), “Though she be but little, she is fierce.” Midshires Mobility Group, with their newfound identity, is ready to roar. Are you?

 

Your Branding Evolution

Ready to spark your brand’s revolution? PHd Design are ready to craft your journey to success, reach out today and let’s ignite change together.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

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Unlocking the Mystery: Graphic Design vs. Visual Communication

Industry News 23rd April 2024

Let’s embark on a voyage through the vibrant seas of graphic design and visual communication. Picture this: you’re navigating through the digital realm or strolling past a captivating billboard – what’s the magic behind these visuals that snag your attention and leave a lasting imprint on your mind?

Enter PHd Design, your trusty compass in the realm of branding and graphic design, based right here in the heartlands of Staffordshire. As seasoned navigators of creativity, we’re here to illuminate the variances between graphic design and visual communication, guiding you through the tumultuous waters of design distinction with a dash of wit and wisdom.

 

 

Visual Communication: Decoding the Language of Visuals

Visual communication, the chameleon of the design world, spreads its wings wide, encompassing all forms of visual expression aimed at conveying information or ideas. It’s the jack-of-all-trades, wielding a versatile arsenal including graphic design, photography, illustration, videography, and even the subtle art of nonverbal cues in presentations.

Imagine visual communication as the grand storyteller, fluent in the language of visuals. From educating the masses with snazzy infographics to tugging at heartstrings with emotive product packaging, Visual communication is the backbone of effective communication across realms as diverse as advertising, education, and beyond.

 

Graphic Design: Crafting Visual Masterpieces

Now, let’s zoom in on graphic design, the maestro of visual finesse within the vast orchestra of visual communication. Specialised yet impactful, graphic design is all about weaving magic into specific visual elements that bolster broader communication strategies. Logos that leap off the page, brochures that beckon with every fold, websites that wow – graphic design breathes life into these visual marvels.

Think of graphic design as the meticulous artisan, armed with the holy trinity of design software – Adobe Creative Suite – and wielding principles like layout, typography, and colour theory like a seasoned warrior. Their mission? To craft aesthetically pleasing and impactful visuals that speak volumes about your brand identity.

 

The Dance of Distinction: Visual Communication vs. Graphic Design

But hold onto your hats, for here’s where the plot thickens! The line between visual communication and graphic design isn’t always crystal clear. Like two peas in a pod, these disciplines often intertwine, with graphic designers flexing their creative muscles to incorporate elements of photography, illustration, and more into their craft.

So, dear voyagers, as you navigate the boundless seas of design, remember this: while visual communication paints the big picture, graphic design adds the intricate brushstrokes that bring it to life. Together, they form a dynamic duo, weaving tales of visual splendour that captivate hearts and minds alike.

 

And there you have it, folks – a glimpse into the captivating realms of graphic design and visual communication. As you chart your course through the tumultuous waters of branding and design, remember that PHd Design stands ready to be your steadfast ally.

Fair winds and following seas await – let’s embark on this design voyage together!

 

 

Set Sail with PHd Design: Your Creative Compass

Whether you’re a seasoned sailor of the business world or a landlubber dipping your toes into the vast ocean of creativity, our crew of seasoned experts is here to steer you toward success. So hoist the sails, unfurl the banners, and let PHd Design be your guiding star in the ever-evolving saga of visual storytelling.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

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A Symphony of Colours: Breathing New Life into Stretton Lodge’s Brand

Our Work 8th April 2024

Today, we unveil a tale that intertwines imagination, creativity, and the vibrant essence of childhood. Join us as we journey through the whimsical woods of Stretton Lodge, where every leaf tells a story, and every corner echoes with laughter.

At PHd Design, we thrive on transforming dreams into tangible realities. When Stretton Lodge, a cherished children’s nursery, entrusted us with the task of rebranding their sanctuary of growth and discovery, we embraced the challenge with open arms and vivid palettes.

 

Branching Out: The Re-birth of a Brand

Picture this: a haven nestled amidst the trees, where little adventurers embark on journeys of learning and laughter. Inspired by this enchanting vision, we embarked on a quest to encapsulate the essence of Stretton Lodge in a single symbol: the Treehouse.

Our creative saplings diligently toiled, crafting a logo that stands tall as the heart of Stretton Lodge’s identity. Behold the majestic Treehouse, adorned with a kaleidoscope of colours, each leaf whispering tales of imagination. It’s not just a logo; it’s a portal to a world where every child is the hero of their own story.

Colouring Outside the Lines: Vibrancy with a Purpose

In the vibrant tapestry of childhood, colour reigns supreme. But in our quest to infuse Stretton Lodge’s brand with hues that sing with joy, we didn’t just throw paint at the canvas and hope for the best. Oh no, dear reader! We danced with the rainbow, strategically selecting hues that resonate with warmth, nurture, and boundless possibility.

The result? A symphony of shades that not only captivates the eye but also speaks volumes about Stretton Lodge’s commitment to creating a nurturing environment where every child can flourish.

 

Now, as we bid adieu to the enchanted woods of Stretton Lodge, our hearts brim with pride and gratitude. The journey may have reached its destination, but the adventure continues.

Until next time, fellow adventurers. Keep dreaming, keep creating, and never forget: the greatest adventures begin with a single step.

 

Join Us on the Adventure

Are you ready to embark on your own journey of transformation? Let PHd Design be your guide. Together, we’ll breathe life into your wildest dreams and paint the world with hues of possibility.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

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