Crafting brands that resonate, captivate, and inspire is what we at PHd Design do best. Our latest project with Joinex Displays Limited, a family-owned business based in Birmingham, was a testament to our commitment to this vision. Joinex, known for their high-quality event displays and sustainable practices, sought a full rebrand to reflect their evolving identity. From logo to website, we left no stone unturned. Here’s how we turned their vision into reality.

The Challenge

Joinex came to us with a clear objective: to elevate their brand while staying true to their core values of quality, sustainability, and customisation. They needed a fresh, cohesive look that would set them apart in the competitive event displays market and appeal to their diverse clientele. Our task was to create a brand that not only looked stunning but also communicated their commitment to sustainability and bespoke services.

Logo and Branding: A Fresh Start

First impressions count, and the logo is often the first thing people see. For Joinex, we designed a sleek, modern logo that captures the essence of their business. The new design is clean and versatile, featuring a dynamic interplay of bold typography and a subtle icon that hints at their innovative display solutions. The colour palette blends deep greens and vibrant accents, symbolising their commitment to sustainability and creativity.

Signage: Standing Out in Style

Next, we turned our attention to signage. Joinex needed eye-catching yet professional signage that would stand out at events and exhibitions. We created a range of signage solutions, from large-format event banners to intricate, portable displays. Each piece was designed with mobility and durability in mind, ensuring that Joinex’s presence is both striking and sustainable.

Uniforms: Wearing the Brand

Uniforms are a walking advertisement for any brand. We designed uniforms that are not only stylish but also comfortable and practical for the Joinex team. Using high-quality, sustainable fabrics, we ensured that the uniforms align with Joinex’s environmental policies. The design features the new logo prominently, ensuring brand consistency across all touchpoints.

Print Materials: Tangible Quality

In an increasingly digital world, high-quality print materials still hold immense value. We created a suite of print materials, including business cards, brochures, and flyers, that are as beautiful as they are informative. Each piece is printed on recycled paper using eco-friendly inks, reflecting Joinex’s commitment to sustainability while providing a tactile experience that digital just can’t replicate.

Website: A Digital Makeover

Last but not least, we gave Joinex’s website a complete overhaul. The new site is user-friendly, visually appealing, and packed with features that enhance the user experience. From a streamlined navigation to high-quality visuals of their displays, the website now truly reflects Joinex’s brand values. We also ensured the site is mobile-responsive, because let’s face it, who isn’t browsing on their phone these days?

The Result: A Brand Reborn

To ensure the new brand was seen far and wide, we also designed eye-catching vehicle graphics and print materials. Whether it’s a delivery van on the road or a brochure in a potential client’s hands, Perfection Foods’ brand is now consistently represented wherever it goes.

At PHd Design, we’re not just about making things look pretty. We’re about creating brands that tell a story, connect with people, and stand the test of time. If you’re ready to take your brand to the next level, let’s talk. We promise a few laughs along the way and a brand transformation that will leave you grinning from ear to ear.

Rebranding for Success

Feeling inspired? Drop us a line and let’s start your brand journey together. After all, life’s too short for boring brands.

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At PHd Design, we believe that a strong brand is the secret ingredient to business success. When Perfection Foods, the UK’s leading award-winning cake manufacturer, approached us with the task of a complete rebrand, we couldn’t resist the opportunity to help them rise to the occasion. From developing a brand strategy to creating sub-brands, packaging, and more, we’ve mixed a recipe for success that we’re excited to share with you.

The Brief: Perfecting Perfection

Perfection Foods, known for their freshly baked, handmade cakes, wanted a fresh look to match their delicious offerings. With over 40 different cake ranges, from muffins to brownies, they needed a cohesive brand that could tie everything together while standing out in a competitive market. Their story of humble beginnings and impressive growth inspired us to deliver a brand strategy and development plan that would do justice to their legacy.

Baking the Brand: Our Approach

Developing the Brand Strategy

We began by diving deep into Perfection Foods’ history and values. As a family-run business with a rich heritage and a passion for quality, it was essential to reflect their authenticity and dedication in the new brand. Our brand development agency crafted a strategy that highlighted their journey from a small factory in Walsall to an international cake sensation. The new brand needed to be as enticing as their cakes and resonate with both local and global audiences.

Logo Development: A Fresh Slice of Identity

Next on the menu was logo development. We kneaded through countless designs to create a logo that was modern yet timeless. The final result? A sleek and appetising emblem that encapsulates the essence of Perfection Foods—quality, tradition, and innovation, all rolled into one.

Packaging: Eye Candy for Cakes

When it comes to cakes, presentation is key. Our team designed packaging that not only protects the goodies inside but also tempts customers from the shelves. Using vibrant colours and mouth-watering visuals, we ensured that each product stood out, whether it was a pack of muffins or a slab cake. The packaging needed to be as delightful as the cakes themselves, and we’re proud to say it turned out a treat.

Sub-Brands: A Smorgasbord of Options

Perfection Foods offers a wide variety of products, and each one deserved its own spotlight. We created distinct sub-brands for their different ranges, from free-from options to individual slices. This approach allowed for tailored branding that appeals to specific customer preferences while maintaining a unified overall brand identity.

Website Design: A Digital Showcase

In the digital age, a stunning website is a must. We whipped up a website that’s not only visually appealing but also user-friendly. It showcases Perfection Foods’ extensive range and tells their story in a way that engages and informs. The new site is a perfect blend of functionality and flair, much like the cakes it features.

Vehicle Graphics and Print Design: Spreading the Word

To ensure the new brand was seen far and wide, we also designed eye-catching vehicle graphics and print materials. Whether it’s a delivery van on the road or a brochure in a potential client’s hands, Perfection Foods’ brand is now consistently represented wherever it goes.

The Sweet Results

The response to Perfection Foods’ rebrand has been overwhelmingly positive. Their revamped look has not only attracted new customers but also strengthened their position in existing markets. Awards and recognition are sure to follow, adding more feathers to their cap—or should we say, more cherries on their cake?

At PHd Design, we’re more than just a brand development company—we’re your partners in success. From developing a brand strategy to executing every detail with precision and creativity, we’re dedicated to advancing your brand to new heights. So, if you’re looking for professional brand development with a touch of humour and a lot of heart, look no further.
Ready to develop your brand to perfection? Let’s get baking!

Let PHd Perfect Your Brand

For more insights on our brand development projects or to discuss your own branding needs, get in touch with PHd Design today. Because every great brand starts with a brilliant idea—and a little bit of fun.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.