Our team here at PHd Design are proud to share our recent collaboration with Lioncroft Wholesale, formerly known as East End Foods, on a significant rebranding project. And now that they have officially launched their new branding, we’re delighted to announce the successful completion of their business transformation.

The Importance of the Rebrand

A successful rebrand can have a profound impact on a business, going beyond superficial changes to fundamentally realign its identity with the vision for the future. Lioncroft Wholesale recognised this significance and embarked on their rebranding journey with a clear motivation: to create a new identity that truly resonated with their vision and aspirations. This transformation was driven by their desire to stay relevant in a rapidly changing market and to position themselves as a modern, forward-thinking company.

Throughout the rebranding process, Lioncroft Wholesale’s passion and pride were palpable. Led by the inspirational leadership of the Wouhra family, the entire Lioncroft team approached the project with unwavering enthusiasm and dedication. Their collective belief in the power of their heritage, combined with a shared vision for the future, fuelled their determination to create a brand that would make a lasting impact. With meticulous attention to detail and a genuine drive to deliver excellence, they showcased their commitment to crafting an identity that authentically represented their values and aspirations.

The significance of the Lioncroft Wholesale rebrand lies not only in the physical changes but also in the strategic realignment of their identity. It symbolises their readiness to adapt, innovate, and thrive in a dynamic business landscape. With a fresh and resonant identity in place, Lioncroft Wholesale is poised to make a bold statement, ready to embrace new opportunities, and embark on an exciting chapter of growth and success.

The Journey to Lioncroft Wholesale

Lioncroft Wholesale’s journey has been nothing short of remarkable. It began with the strategic buyback of the family business by Dr. Jason Wouhra and his family, followed by the acquisition of the Aston and Smethwick depots in 2020. These pivotal moves marked the first steps in their quest to build a stronger and more successful enterprise.

They made the strategic decision to delay the rebranding process. Recognising the importance of customer recognition and familiarity, they chose to wait until their valued customers were well-acquainted with the new name. This patient approach ensured a seamless transition, enabling Lioncroft to retain and strengthen the trust of their loyal customer base.

Rebranding with PHd Design

Our branding experts here at PHd Design worked tirelessly to deliver outstanding results, breathing new life into the brand and positioning Lioncroft Wholesale for success.

Central to the rebranding effort was the creation of a striking logo that embodies the brand’s strength and heritage. Our team meticulously crafted a proud lion emblem, symbolising leadership, resilience, and authority. This powerful symbol not only captures the essence of Lioncroft Wholesale but also sets them apart in the market, leaving a lasting impression on their customers.

In addition to the logo, we embarked on an extensive redesign process, revamping the packaging for their entire food range. Our goal was to infuse a modern touch while maintaining a connection to their rich heritage. The result was visually stunning packaging that perfectly aligned with the brand’s new identity. Alongside this, we created captivating brochures that showcased the breadth of their offerings and delivered a consistent brand experience.

But we didn’t stop there – we also crafted a dynamic website that beautifully reflected Lioncroft Wholesale’s values, products, and unique selling points. With intuitive navigation, engaging visuals, and seamless integration of the new brand identity, the website became an impactful digital showcase for their business.

Our exceptional work on the rebranding journey with Lioncroft Wholesale stands as a testament to our dedication and expertise. The transformation we achieved through the logo design, packaging revamp, brochures, and website has elevated the brand to new heights. We are proud to have played a significant role in Lioncroft Wholesale’s rebranding success, and we look forward to witnessing the continued growth and prosperity of their business.

Looking for Design Support?

Are you looking for branding support? We can help! Our award-winning design team have been delighting clients for more than 30 years, and our studio is independently ranked in the top 100 of all creative agencies in the UK.

If you would like to learn more about working with us on your next design project, please get in touch.

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