Staying ahead of the curve is the key to creating compelling and visually striking designs. So as we approach 2024, it’s time to explore the vibrant world of colour and the trends that will create the shape of the creative landscape. Join us, as we journey through the enchanting spectrum of hues that will dominate the design scene in the coming year.

Citrusy Shades to Energise Your Designs

The first trend on our colour palette journey is the infusion of citrusy shades. Bursting with energy and vitality, these hues are set to captivate audiences and add a refreshing pop of colour to your designs. Let’s explore some of our must-have citrusy shades for 2024:

Orangeade

A sweet and mildly tangy red-orange hue with a fruity citrus touch, Orangeade brings a burst of warmth and vibrancy to any design project.

Lemon Drop

Sugar-coated Lemon Drop is filled with zest, embodying the lively and invigorating essence of lemon. Perfect for designs that demand a sunny and optimistic touch.

Electric Amber

A luminous blend of radiant yellow and orange, Electric Amber electrifies the visual senses. This captivating hue is ideal for making a bold and memorable statement.

Soothing Blues and Greens for Tranquil Elegance

Blues and greens are timeless colours associated with calmness and serenity. In 2024, we see a resurgence of these soothing tones, making them perfect for brands and projects looking to convey calm, particularly useful for the health, care and other similar industries. Here are some of the standout blues and greens to incorporate into your designs:

Chambray Blue

A brightened denim blue infused with vitality, Chambray Blue adds a touch of sophistication and tranquility to any design project.

Marlin

Inspired by the hues of tropical and temperate waters, Marlin is an aquatic blue that brings a refreshing and invigorating feel to your designs.

Watercress

Refreshing and peppery, Watercress is a green hue that exudes a sprightly presence, making it a perfect choice for designs that evoke a sense of freshness.

Warm and Earthy Tones for Cozy Comfort

For designs that evoke comfort and a connection to nature, warm and earthy tones are the way to go. These colours are not only visually appealing but also bring a sense of grounding to your creations. Here are our top picks for warm and earthy tones for 2024:

Rooibos Tea

A full-bodied red imbued with rich, woody notes, Rooibos Tea adds warmth and depth to your designs, making them feel inviting and comforting.

Pale Khaki

A contemporary and versatile tan drawn from tradition, Pale Khaki provides a neutral canvas for designs that require a timeless and sophisticated touch.

Forest Night

A stalwart green, Forest Night provides protective cover, making it an excellent choice for designs that embrace the beauty of nature.

Lava Smoke

An impenetrable deep grey imbued with gravitas, Lava Smoke adds a touch of mystery and sophistication to your designs, making them stand out with understated elegance.

As we step into 2024, let PHd Design be your guide to navigating the vibrant world of colour trends. Whether you’re looking to infuse energy with citrusy shades, create a tranquil atmosphere with soothing blues and greens, or evoke a sense of comfort with warm and earthy tones, the possibilities are endless. Embrace the palette of possibilities and let your designs captivate and inspire.

Ready to Elevate Your Brand with 2024’s Trendiest Colours?

At PHd Design, we go beyond conventional graphic design – we’re your partners in bringing the latest colour trends to life. As a Top 100 agency, we don’t just follow trends; we set them. Ready to make a bold statement with your brand’s visual identity? Contact PHd Design today, and let’s embark on a design journey that merges innovation with the vibrant hues defining the creative landscape.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

When it comes to business, making informed choices about your brand’s visual identity is critical. Whether you’re a start up, an established business or a one man band – if you’re looking to establish a unique and memorable image, understanding the nuances of design elements can make all the difference.

And a key aspect of design that is often misunderstood is the difference between fonts and typefaces. So we’re here to help make sense of this often misunderstood topic.

Defining the Basics: Font vs Typeface

Starting from the beginning, let’s learn about the basics of fonts and typefaces. These terms are often used interchangeably, but they serve very different roles in the world of design.

What is a Typeface?

A typeface is the term for a family of fonts that share a consistent design theme. Think of it as a collection of characters, numbers and symbols that have a unified style. Typefaces can be various weights (bold, regular, light, etc) and styles (italic, condensed, etc) within the same design theme. For instance, if you’re using a classic typeface like Helvetica, you could use different fonts within this family for various applications within your business, and still maintain a coherent visual identity.

What is a Font?

In contrast, a font is a specific, individual style within a typeface family. But a font can still include variations such as font size, weigh and style. Fonts are essentially the practical, tangible representation of typefaces that you use in your designs. So let’s use Helvetica as an example again, if you were to create a logo you might choose the ‘Helvetica Neue 45 Light’ as your font.

Why the Distinction Matters

Now that you understand the difference between fonts and typefaces, you might wonder why the difference matters for your branding and design decisions?

Consistency

When you’re crafting your brand’s visual identity it’s crucial to maintain consistency. By choosing a typeface family, you ensure that all of the fonts you use in your branding align harmoniously.

Versatility

Typefaces provide versatility. They allow you to adapt your designs to better suit various media and platforms, whilst still maintaining a consistent look. Different fonts within the same typeface can be used for headings, body text and other design elements.

Impact

The fonts you choose can convey your brand’s personality and message. Typefaces have their own unique character, and selecting the right one can make a significant impact on how your target audience perceives your brand.

Making the Most of Fonts and Typefaces

When it comes to font vs typeface, the distinction might seem subtle, but it can make the world of difference to your branding efforts. By understanding the role of typefaces and fonts in design, you can make informed choices that will set your brand apart from the competition.

Remember, your visual identity is the first impression that your audience will have of your brand, so be sure to make it count with the right design choices and cohesive branding.

Looking to Stand Out From the Competition?

Our team of experts specialises in helping businesses like yours create a visual identity that stands out from the crowd. We don’t just create stunning visuals; we help you make informed design decisions that align with your business goals. So if you’re looking for support in navigating the world of design and branding, PHd Design is here to guide you every step of the way.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.