We knew from almost 30 years in business completing over 10,000 jobs that our experience, processes and designs would help people get their ideas off the ground, help them to through this strange time, help them offer up new services, and in general ‘help’.

But we also knew, that things are uncertain financially, so however logical it is to invest in branding and marketing, some people just don’t have the funds at the moment.

So… we spread the word and received 24 worthy entries to our competition.
and it was tough, we got some really great entries.
and we’re sorry a few of you couldn’t win (honestly)
and we sort of cheated, because there were two winners!

This is a great pub, with a tremendous history, and real ambitions, after a period without investment. We hope to get a raft of new things in place to get this pub ready to welcome customers once we’re all allowed to go back to pubs. We’re thinking new branding, signage internal and external, menus and who knows what else! We’re really excited!

If you’ve never heard of them, we’re hoping to change that. They give support to rape and sexual abuse victims, and honestly, they do such good work we thought we had to help. The first job is to give them an appropriate identity that they can be proud of, and that will help them build recognition.

Thanks from the PHd team to everyone that entered our competition, sorry we couldn’t do them all, but I think you’ll agree that our winners are ‘worthy’.

1. They can’t just wait this out doing nothing, it won’t work!

2. They need to get busy with their branding and marketing.

YOU may be left behind, if your competitors are working on:

1. Making sure they look good

2. Getting their messages clear and

3. Putting their name out there

they’ll get used, and you won’t so…

Option 1: Embrace being a victim, pause marketing, and possibly fold.

Option 2: Grab the bull by the horns and get your name out there, and survive (and eventually thrive).

1. Right now, while we’re in lockdown, think of ways of diversifying if your business model is struggling, home deliveries, increased digital presence, vary your product or service.
You can’t afford to hide, make sure people remember you by being visible (all be it digitally).

2. Prepare for the race, when life returns to normal there will be a race for business (things will get cut-throat) and now you need to hone your offering, the way you describe and offer your services and business, the way you look, and you need to have ‘things’ ready to target clients.

We want to (and really can) help, even if it’s just a chat and sharing a few ideas, so please get in touch with anyone from PHd design.