Infographics are a true powerhouse and a fantastic tool in the arsenal of any business. In fact, you might be surprised to learn that they’ve played a big part in marketing since the 19th century. And that a massive 84% of people who have used an infographic, consider them to be useful.

What is an Infographic?

Infographics are a great tool to help condense and simplify complex concepts by using a range of visual aids. They come in many forms, but essentially, an infographic is an aesthetically pleasing way of visually summarising data and making it more engaging to the end user.

Instead of boring the end user with pages of written content, data or statistics, infographics can be used as a way to captivate your audience and keep their attention. And as we all know, the more engaging and interesting you can make something – the more likely it is to be remembered. This is especially true when it’s something complex or topics that tend to be a little dull.

Here’s a great example of an infographic, that covers the wide range of services provided by our team here at PHd Design.

Why Are Infographics So Effective?

Did you know that infographics and other colourful visuals can increase sales by up to 80%? Or that presentations with visual aids, such as infographics, are on average 43% more persuasive? There is of course a significant amount of psychology behind the effectiveness of infographics and how they impact sales and decision-making – but let’s strip that down to a few simple points…

Infographics Catch and Hold a Users Attention

Research has confirmed that consumers tend to focus on ‘information-carrying images’, such as infographics, more than they read a page’s text. Combined with the knowledge that blog posts and news articles that contain an infographic are 30 times more likely to be read in full than those without an infographic – you start to get a picture of how powerful infographics can be in your marketing strategy.

Infographics Will Make it Easier for Users to Learn and Retain Information

It has been found that on average, people remember 65% of the information that they see in a visual, but only 10% of the information that they hear out loud. Meaning that an infographic can have a significant impact on everything from brand recognition to understanding the benefits of buying a product or service.

Infographics Can Boost Your Success on Social Media

It’s common knowledge that social media posts with an image tend to perform much better than text-only posts. But did you know that infographics are the most liked and shared type of content on social media?

A visual element helps to catch a user’s eye on social media, and if you can make that visual element something really informative and valuable, like an infographic – that post instantly becomes more interesting, and of course more shareable. And let’s not forget, sharing is a key factor in how social media algorithms determine whether it should be shown to more users, who will then potentially take action.

Infographics Can Boost Your Sales

Our brains process visual information 60 times faster than written information. So an infographic, not only helps people to understand it far more quickly than asking them to read a multiple-page sales pitch. Two of the most common barriers to sales are time and uncertainty. By making your sales pitch into an infographic, you make it simpler for the user to understand and quicker for them to consume and digest – giving them plenty of time to consider, and enough understanding that uncertainty is no longer an issue.

Infographics Can Be Used Anywhere

Not only are infographics an incredibly persuasive tool, but they’re also very versatile and can be used in a variety of ways. They can be used as social media content, included in a brochure, or a printed ad in a popular publication. They can be used on your company website, in a presentation, and so much more…

In fact, if you’ve visited our office you will have seen a giant infographic on the wall of our boardroom.

Benefits of Infographics

In our opinion, infographics are severely underrated! Not only are they the perfect tool for condensing complex ideas or large amounts of information, in a way that’s far quicker and simpler to digest – but it’s also a format that’s incredibly popular with users. Let’s have a quick recap of the benefits of using infographics;

– Infographics can help boost sales by up to 80%

– Infographics can make presentations up to 43% more persuasive.

– Infographics are more likely to catch the attention of a potential customer.

– Infographics make it easier for people to learn more about your brand/ product.

– Infographics are the most liked and shared type of content on social media.

– They can be used in every area of your business and across any platform or medium.

Looking for Design Support?

If you are considering working with a design agency, PHd Design might be the right fit for your business and brand’s needs. Our award-winning design team have been delighting clients for just over 30 years, and our studio is ranked in the top 100 of all creative agencies in the UK.

If you would like to learn more about working with us on your next infographic or design project, please get in touch.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

Did you know that physical, printed brochures are as popular as ever? That’s right, even though digital solutions dominate most areas of modern marketing – when it comes to brochures, print is more powerful than ever…

There is just something about a printed brochure, that a digital version cannot replicate. Perhaps it’s the weight of the paper, the feel of the paper when touched that instantly gives an indication of quality, or maybe it’s the sharp print?

The Benefits of Brochures

Like any marketing material, printed brochures need to ensure that they will inform, sell or encourage a user to take action, such as signing up for a subscription. But how is it that brochures are so effective?

Informative

Brochures are a fantastic way of compiling a lot of key information in a small area. Now brochures of course come in many sizes, from just a handful of pages, right through to hundreds of pages – meaning that whether your business is simple, or something quite complex – a brochure can give you as much, or as little space for information as you need.

Easy to Distribute

It goes without saying that brochures are easy to distribute. They can easily be posted out to prospective clients for minimal postage, passed out to delegates at a conference or even displayed on a table for people who visit the office to review and take away with them.

Builds Trust

Brochures are a great way to build trust with your target audience. Not only do brochures clearly detail your product or service, but they’re the perfect opportunity to share more information about your company. Many companies opt to include their objectives and goals, and this is a great way to build trust. When clients can easily learn more about your company, they know that they can trust your business.

Cost-Effective

The cost of a brochure can vary, depending on a number of variables, such as; what paper weight is used, the number of copies required, etc. But generally speaking, brochures are very cost-effective and one of the more affordable methods of print advertising.

Leaves a Lasting Impression

Brochures are of course a fantastic way to leave a lasting impression on a potential client or customer. This can be especially helpful with any clients who may not be quite at the ‘buying’ stage yet. It gives them the information they need to make the purchasing decision but also serves as a handy reminder that your business can give them what they need.

Brochure Design

When working with us, we start by outlining your goals and brainstorming ideas and concepts, before we put pen to paper. We then start with sketches, using pencil and paper and don’t move to digital design until later in the process.

Our motto is that ‘the pen is mightier than the mac’, so our solutions are sketched and refined with your input first, allowing us to explore possibilities and finalise solutions much faster. This means that we won’t eat into your budget by testing ideas and shapes on the computer.

Only then do we diligently and accurately design everything onto beautiful on-screen visuals. Our design team use the latest technology and software, including the entire adobe suite, to create high-quality brochures for your business.

Size, Shape and Contents

Within reason, we can create a brochure of virtually any size or shape, to make it as impactful and visually appealing as possible.

Before we start any concept work, we ask the client to provide us with the following;

• Goal of Brochure
• Colour scheme
• Content ideas
• Photographs
• Brand Guidelines

We make sure to take the time to really understand your industry and your area of the market. A brochure becomes a physical connection between you and your client, so we make sure that you become eye-catching and memorable.

A great brochure will include just the right amount of information, not too little and not too much… You want the reader to be engaged, to hold their interest. The brochure should educate the reader without overwhelming them with more information than they need.

Whether you need a prospectus, a report, or a sales brochure – we aim to make it attractive and valuable for your target audience. We’ll help you to create a beautiful brochure that will impress your customers or prospects and leave a lasting impression.

Looking for Design Support?

If you would like to learn more about working with PHd Design for your next design project, then please feel free to get in touch with our team.