Why Are Infographics So Effective?
Industry News • 26th January 2023
Infographics are a true powerhouse and a fantastic tool in the arsenal of any business. In fact, you might be surprised to learn that they’ve played a big part in marketing since the 19th century. And that a massive 84% of people who have used an infographic, consider them to be useful.
What is an Infographic?
Infographics are a great tool to help condense and simplify complex concepts by using a range of visual aids. They come in many forms, but essentially, an infographic is an aesthetically pleasing way of visually summarising data and making it more engaging to the end user.
Instead of boring the end user with pages of written content, data or statistics, infographics can be used as a way to captivate your audience and keep their attention. And as we all know, the more engaging and interesting you can make something – the more likely it is to be remembered. This is especially true when it’s something complex or topics that tend to be a little dull.
Here’s a great example of an infographic, that covers the wide range of services provided by our team here at PHd Design.
Why Are Infographics So Effective?
Did you know that infographics and other colourful visuals can increase sales by up to 80%? Or that presentations with visual aids, such as infographics, are on average 43% more persuasive? There is of course a significant amount of psychology behind the effectiveness of infographics and how they impact sales and decision-making – but let’s strip that down to a few simple points…
Infographics Catch and Hold a Users Attention
Research has confirmed that consumers tend to focus on ‘information-carrying images’, such as infographics, more than they read a page’s text. Combined with the knowledge that blog posts and news articles that contain an infographic are 30 times more likely to be read in full than those without an infographic – you start to get a picture of how powerful infographics can be in your marketing strategy.
Infographics Will Make it Easier for Users to Learn and Retain Information
It has been found that on average, people remember 65% of the information that they see in a visual, but only 10% of the information that they hear out loud. Meaning that an infographic can have a significant impact on everything from brand recognition to understanding the benefits of buying a product or service.
Infographics Can Boost Your Success on Social Media
It’s common knowledge that social media posts with an image tend to perform much better than text-only posts. But did you know that infographics are the most liked and shared type of content on social media?
A visual element helps to catch a user’s eye on social media, and if you can make that visual element something really informative and valuable, like an infographic – that post instantly becomes more interesting, and of course more shareable. And let’s not forget, sharing is a key factor in how social media algorithms determine whether it should be shown to more users, who will then potentially take action.
Infographics Can Boost Your Sales
Our brains process visual information 60 times faster than written information. So an infographic, not only helps people to understand it far more quickly than asking them to read a multiple-page sales pitch. Two of the most common barriers to sales are time and uncertainty. By making your sales pitch into an infographic, you make it simpler for the user to understand and quicker for them to consume and digest – giving them plenty of time to consider, and enough understanding that uncertainty is no longer an issue.
Infographics Can Be Used Anywhere
Not only are infographics an incredibly persuasive tool, but they’re also very versatile and can be used in a variety of ways. They can be used as social media content, included in a brochure, or a printed ad in a popular publication. They can be used on your company website, in a presentation, and so much more…
In fact, if you’ve visited our office you will have seen a giant infographic on the wall of our boardroom.
Benefits of Infographics
In our opinion, infographics are severely underrated! Not only are they the perfect tool for condensing complex ideas or large amounts of information, in a way that’s far quicker and simpler to digest – but it’s also a format that’s incredibly popular with users. Let’s have a quick recap of the benefits of using infographics;
– Infographics can help boost sales by up to 80%
– Infographics can make presentations up to 43% more persuasive.
– Infographics are more likely to catch the attention of a potential customer.
– Infographics make it easier for people to learn more about your brand/ product.
– Infographics are the most liked and shared type of content on social media.
– They can be used in every area of your business and across any platform or medium.
Looking for Design Support?
If you are considering working with a design agency, PHd Design might be the right fit for your business and brand’s needs. Our award-winning design team have been delighting clients for just over 30 years, and our studio is ranked in the top 100 of all creative agencies in the UK.
If you would like to learn more about working with us on your next infographic or design project, please get in touch.
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