Refreshing a Familiar Face: Maguire Jackson’s Brand Update

When you’ve worked with a brand for as long as we’ve worked with Maguire Jackson, you get to know it like an old friend. And just like old friends, sometimes they need a bit of a refresh – not a complete makeover, but a confident update that keeps them looking sharp in the here and now.

Maguire Jackson, Birmingham’s leading independent estate agency, asked us to help evolve their brand identity. They wanted something that stayed true to their heritage while standing out on the busy high street and digital feeds alike. Our job? To take what was already recognisable and give it the polish, clarity and consistency it needed to keep pace.

From recognisable to remarkable

The previous Maguire Jackson identity had served them well, but after a decade it was starting to feel a little dated. We stripped things back and rebuilt the brand around a refreshed logo mark – one that’s clean, confident and versatile, whether it’s printed on a business card or wrapped around a van.

This wasn’t just about logos, though. The update touched every corner of the business:

– New vehicle livery that can’t be missed on Birmingham’s roads.
– Fresh office signage that brings curb appeal to their prime city-centre spots.
– A suite of for sale boards that pop out on crowded streets.
– Smart business cards and brochures that make the right impression from the first handshake.
– A set of clear, practical brand guidelines to keep everything consistent moving forward.

Evolution, not revolution

The beauty of this project was in the balance. We weren’t reinventing Maguire Jackson; we were reinforcing who they are. That meant holding onto the brand’s personality while sharpening its edges for a modern audience. Think less “midlife crisis makeover” and more “fresh haircut and a new suit”.

The end result is a brand that feels current, credible and unmistakably Maguire Jackson – exactly what’s needed in a competitive marketplace where first impressions really do count.

Why it works

Strong design doesn’t just make things look good – it makes them work harder. For Maguire Jackson, this update gives them:

– Consistency across every touchpoint.
– Clarity in a crowded property market.
– Confidence in how they present themselves to clients and prospects.

And because we’ve built everything from the ground up with longevity in mind, it’s a brand that’s set to work just as hard for the next decade as it has in the past one.

Final thoughts

At PHd Design, we love projects like this. They prove that good design isn’t about tearing everything down – it’s about knowing what to keep, what to evolve, and what to leave behind.

If your brand could do with a sharpen-up – whether it’s a subtle refresh or a full rebrand – we’d love to talk. Get in touch and let’s see how we can bring your story up to date.