Harrisons
Sauces.
Harrisons Sauces, a family-owned company based in Loughborough, has been crafting high-quality sauces and condiments since its founding in 1979. Over the decades, they have built a reputation that is truly the “secret sauce” to their success, offering an exceptional range that caters to diverse culinary tastes and preferences. Renowned for their commitment to using fresh, natural ingredients, Harrisons Sauces continues to delight home cooks, restaurants, take aways and burger vans alike with their flavourful creations!
DELIVERABLES
BRANDING
PACKAGING
PRINT DESIGN
WEB DESIGN
However, as the years went by, the brand found itself in a bit of a saucy situation, feeling a bit ketchup in the fast-paced world of modern marketing. Despite their quality products, Harrisons struggled to keep up with the spicier competition and was at risk of becoming a “relic” in the condiment aisle.
In the sauce of rebranding, Harrisons Sauces underwent a transformative makeover, rejuvenating its iconic logo with a contemporary twist. We infused the new logo with a fresh, vibrant energy that captured the essence of Harrisons’ commitment to quality and innovation. The revamped logo features sleek lines and dynamic typography that help propel the brand to higher heights and more plates than ever before!
With the unveiling of the freshly modernised logo, Harrisons Sauces embarked on an extensive rebranding journey, ensuring that every aspect of their visual identity reflected the newfound vibrancy and sophistication. The new branding was meticulously rolled out across the entire product range, from the classic bottles to convenient sachets, dip pots, and jars. Each packaging format received a stylish makeover, featuring eye-catching designs and bold colour schemes that instantly caught the consumer’s attention on the shelf. Whether it was the sleek silhouette of a sauce bottle or the compact elegance of a dip pot, every container now exuded a sense of premium quality and contemporary flair.
But the transformation didn’t stop there. Harrisons Sauces also underwent a complete redesign of its online presence, launching a brand-new website that served as the digital hub for the revitalized brand. The website boasted a sleek and intuitive interface, allowing customers to explore the full range of products, discover mouthwatering recipes, and engage with the brand’s story in a dynamic and interactive way. With seamless navigation and stunning visuals, the new website became not only a showcase for Harrisons Sauces’ delicious offerings but also a testament to its commitment to innovation and customer satisfaction.
Quote from the customer
I’ve had the pleasure of working with them for many years, and they continue to be consistently helpful, full of creative ideas,
and instrumental in evolving our brand into a more modern look. I highly recommend the team!
PRIYAN DHUTIA | DIRECTOR
Thanks to PHd Design’s creativity and zest, Harrisons Sauces has successfully relaunched itself as the ultimate condiment connoisseur, proving that even the oldest recipes can get a tasty makeover. Now, their delicious sauces are once again the talk of the town, spreading joy and flavour wherever they go, and ensuring that no meal is ever bland again.
