Make it fun.
Be remembered.
HARRISONS SAUCES
Harrisons Sauces needed a personality and presence that people actually remembered.
Good design makes you memorable… not just “nice”, but sticky in the minds of customers, online and off.
People remember positive, engaging experiences more than forgettable ones… and that turns into referrals, shares, and repeat sales. Blend in and you’ll be forgotten by the weekend.
If people forget you after meeting once, let’s make you memorable.
The aim:
Raise brand awareness and build a social following.
The stuff:
Brand and packaging full of personality accompanied with a variety of merchandise.
The results:
Engagement rose; brand profile and social traction increased.
Harrisons Sauces came to us seeking a brand transformation that would inject more life, personality, and a touch of humour into their products. With a full overhaul of their branding, packaging, and website, our goal was to make the range feel vibrant, approachable, and memorable for customers. By combining bold visuals, playful storytelling, and a refreshed digital presence, we helped Harrisons Sauces stand out on shelf and online, reflecting the character and quality of their flavours while connecting with their audience in a fun, engaging way.
Building on this playful, personality-driven approach, Harrisons Sauces underwent a transformative makeover, starting with a rejuvenated logo that gave a contemporary twist to their iconic mark. We infused the design with fresh, vibrant energy, capturing Harrisons’ commitment to quality, innovation, and a dash of humour. The revamped logo features sleek lines and dynamic typography, helping the brand stand taller on shelves, online, and ultimately on more plates than ever before.
With the unveiling of the freshly modernised logo, Harrisons Sauces embarked on an extensive rebranding journey, ensuring that every aspect of their visual identity reflected the newfound vibrancy and sophistication. The new branding was meticulously rolled out across the entire product range, from the classic bottles to convenient sachets, dip pots, and jars. Each packaging format received a stylish makeover, featuring eye-catching designs and bold colour schemes that instantly caught the consumer’s attention on the shelf. Whether it was the sleek silhouette of a sauce bottle or the compact elegance of a dip pot, every container now exuded a sense of premium quality and contemporary flair.
But the transformation didn’t stop there. Harrisons Sauces also underwent a complete redesign of its online presence, launching a brand-new website that served as the digital hub for the revitalized brand. The website boasted a sleek and intuitive interface, allowing customers to explore the full range of products, discover mouthwatering recipes, and engage with the brand’s story in a dynamic and interactive way. With seamless navigation and stunning visuals, the new website became not only a showcase for Harrisons Sauces’ delicious offerings but also a testament to its commitment to innovation and customer satisfaction.
Quote from the customer
I’ve had the pleasure of working with them for many years, and they continue to be consistently helpful, full of creative ideas,
and instrumental in evolving our brand into a more modern look. I highly recommend the team!
PRIYAN DHUTIA | DIRECTOR
Thanks to PHd Design’s creativity and zest, Harrisons Sauces has successfully relaunched itself as the ultimate condiment connoisseur, proving that even the oldest recipes can get a tasty makeover. Now, their delicious sauces are once again the talk of the town, spreading joy and flavour wherever they go, and ensuring that no meal is ever bland again.
