Look the part.
Win more business.
MIDSHIRE MOBILITY.
Midshire Mobility wanted to look the part so they could attract higher-value customers and grow revenue.
PHd’s whole purpose is to make what you do more attractive, interesting and memorable so customers notice you, believe you and buy from you… that’s why Midshire Mobility asked us to evolve their brand, helping them operate at a higher level than before.
With PHd, you make a strong first impression before you’ve even said a word. Get it wrong, and people assume you’re less capable than you are… and never tell you why.
If you look smaller than you are and it’s costing you clients, let’s fix it.
The aim:
Attract clients from wider and higher-value markets.
The stuff:
Brand evolution and a clean, confidence-building website.
The results:
New business from broader markets and stronger sales growth.
Midshires Group approached us in search of a complete brand transformation—one that would more accurately reflect the depth of their mobility solutions and clearly communicate their value to a diverse client base. They recognised that their existing digital presence was no longer fit for purpose and needed a brand that would not only stand out online but also resonate with modern audiences. Our task was to craft a visual identity that conveyed their professionalism and trusted expertise, while also highlighting their compassionate, future-focused ethos. We immersed ourselves in understanding their mission to empower independence and improve lives, and from there, developed a refreshed brand that not only modernised their appearance but also aligned seamlessly with their vision for growth. The result has positioned Midshires Group as a standout force within the mobility sector—enhancing their visibility and strengthening their connection with those they serve.
To support their renewed digital presence, we designed a suite of bespoke icons to be used primarily across their website and online platforms. Each icon was crafted to represent a specific product category or service area, helping users navigate the site with clarity and ease. Beyond function, the icons also reinforced the new visual identity—adding character, consistency, and a user-friendly touch to the overall online experience.
Quote from the customer
We knew we needed a rebrand, but we didn’t realise just how much of a difference it could make until we worked with PHd.
They helped us see our brand in a whole new light — guiding us to define who we are, how we connect with our customers, and redesigning our website to truly reflect that.
The new identity and online presence feel modern, trustworthy, and genuinely reflective of the care we provide. It’s transformed how people see us and how we see ourselves.
John Brown | Commercial Director
The rebrand for Midshires Group successfully captured the heart of their mission—positioning them as a trusted, forward-thinking leader in the mobility sector. The new brand identity reflects both their professionalism and their compassionate, solutions-driven approach, while laying a strong foundation for future growth. With a clearer operational structure and a revitalised, user-focused digital presence, Midshires now stands out online—making it easier for customers to discover, explore, and engage with their offerings. Confident in their new direction, Midshires Group is now firmly positioned as a national leader, ready to expand their reach, deepen their impact, and step boldly into the next chapter of their journey.
