Midshires Group.
Midshires Group is a Staffordshire-based mobility specialist dedicated to enhancing independence and quality of life. With a focus on practical support and expert guidance, the team helps clients navigate everything from equipment selection and financial accessibility to lifestyle planning and long-term care solutions. Midshires also offers trusted advice on cost-effective mobility options, tailored planning, and sustainable growth for individuals and care providers alike.
DELIVERABLES
BRANDING
INFOGRAPHIC
WEBSITE DESIGN
Midshires Group approached us in search of a complete brand transformation—one that would more accurately reflect the depth of their mobility solutions and clearly communicate their value to a diverse client base. They recognised that their existing digital presence was no longer fit for purpose and needed a brand that would not only stand out online but also resonate with modern audiences. Our task was to craft a visual identity that conveyed their professionalism and trusted expertise, while also highlighting their compassionate, future-focused ethos. We immersed ourselves in understanding their mission to empower independence and improve lives, and from there, developed a refreshed brand that not only modernised their appearance but also aligned seamlessly with their vision for growth. The result has positioned Midshires Group as a standout force within the mobility sector—enhancing their visibility and strengthening their connection with those they serve.
To support their renewed digital presence, we designed a suite of bespoke icons to be used primarily across their website and online platforms. Each icon was crafted to represent a specific product category or service area, helping users navigate the site with clarity and ease. Beyond function, the icons also reinforced the new visual identity—adding character, consistency, and a user-friendly touch to the overall online experience.
Quote from the customer
TBC
John Brown | Commercial Director
The rebrand for Midshires Group successfully captured the heart of their mission—positioning them as a trusted, forward-thinking leader in the mobility sector. The new brand identity reflects both their professionalism and their compassionate, solutions-driven approach, while laying a strong foundation for future growth. With a clearer operational structure and a revitalised, user-focused digital presence, Midshires now stands out online—making it easier for customers to discover, explore, and engage with their offerings. Confident in their new direction, Midshires Group is now firmly positioned as a national leader, ready to expand their reach, deepen their impact, and step boldly into the next chapter of their journey.
