Pareto
Pareto FM is a national facilities management provider delivering integrated, people-first services across complex commercial environments. With a strong operational reputation and an expanding client base, Pareto FM recognised that their expertise wasn’t being fully reflected in how they presented themselves during competitive tenders. They came to us with a clear challenge: to transform dense operational knowledge into compelling white papers and polished presentations that would clearly articulate value, differentiate their offer, and ultimately help them win bids and secure long-term contracts.
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We worked closely with Pareto FM to formulate a cohesive suite of presentations that clearly and confidently communicated how the business operates and the value it delivers. By structuring complex service models into clear narratives and visually consistent decks, we helped Pareto articulate what they do, how they do it, and why it matters to clients. The result was a set of presentations that demystified Pareto’s approach, aligned internal teams, and provided a persuasive, professional tool for engaging stakeholders and winning new work.
Building on this foundation, we translated Pareto FM’s operational clarity into a compelling, client-facing story. Each presentation was designed to speak directly to the needs of decision-makers, balancing strategic insight with practical detail, and reinforcing confidence at every stage of the bid process. Through clear messaging, strong visual hierarchy, and a consistent tone of voice, we ensured Pareto’s capabilities were not only understood but remembered — positioning them as a credible, well-organised, and dependable partner in highly competitive procurement environments.
Quote from the customer
“Working with PHd was transformative for us. They took the complexity of our operations and turned it into clear, compelling presentations and white papers that truly reflected the value we bring. Thanks to their expertise, we were able to communicate more effectively with clients and, as a result, won three major contracts that have significantly advanced our business. Their support has been instrumental in elevating how Pareto FM is perceived in the market.”
ELIZABETH LYONS | STRATEGIC RELATIONSHIP DIRECTOR
