Solely Cremation.
Solely Cremation is a family-focused service offering simple and dignified cremations for those who want a straightforward alternative to traditional funerals. Based in Lichfield, their team provides compassionate support at a difficult time, helping families arrange everything with ease, clarity, and respect. Their approach is about keeping things uncomplicated and affordable, while still ensuring every detail is handled with care.
DELIVERABLES
BRANDING
PRINT DESIGN
WEB DESIGN
When Solely Cremation approached us, they already had an established reputation—especially through their sister companies—and wanted to evolve their brand rather than reinvent it. They selected us based on our track record of delivering trust-worthy, polished branding and design services, knowing that we understood both the sensitivities of the sector and the importance of conveying dignity, clarity, and compassion. The goal was to refine what they already had: improve messaging, visual identity, and user experience, without losing the comforting familiarity customers had come to depend on.
We started by auditing their existing brand assets: logo, typography, iconography, colour palette, tone of voice, and customer touchpoints. From there, we created a series of refined branding guidelines, introducing more simplified iconography to reduce visual clutter and unify all materials. We carried that through to marketing collateral — printed and digital — ensuring consistency, readability, and a sense of calm in every piece. Each icon was built to be instantly recognisable and to carry meaning without over-complication, guiding users’ eyes and supporting emotional ease rather than overwhelming them.
Quote from the customer
TBC
Sophie Jukes | Director
As part of Solely Cremation’s brand evolution, we redesigned their website to create a more simple and compassionate user experience. By streamlining the structure and navigation, we made key information easier to access, reducing barriers for people seeking guidance during difficult times. The visual elements were refined, with clear and empathetic messaging, and layouts polished for seamless use across desktop, tablet, and mobile. Alongside this, we introduced consistent marketing materials and simplified iconography to unify their brand presence. The result is a modern, cohesive identity that retains the warmth and dignity their clients expect, while communicating professionalism and trust, making it easier for families to connect with and feel supported by Solely Cremation when it matters most.
