The Benefits of Brochure Design
Industry News • 9th January 2023

Did you know that physical, printed brochures are as popular as ever? That’s right, even though digital solutions dominate most areas of modern marketing – when it comes to brochures, print is more powerful than ever…
There is just something about a printed brochure, that a digital version cannot replicate. Perhaps it’s the weight of the paper, the feel of the paper when touched that instantly gives an indication of quality, or maybe it’s the sharp print?
The Benefits of Brochures
Like any marketing material, printed brochures need to ensure that they will inform, sell or encourage a user to take action, such as signing up for a subscription. But how is it that brochures are so effective?
Informative
Brochures are a fantastic way of compiling a lot of key information in a small area. Now brochures of course come in many sizes, from just a handful of pages, right through to hundreds of pages – meaning that whether your business is simple, or something quite complex – a brochure can give you as much, or as little space for information as you need.
Easy to Distribute
It goes without saying that brochures are easy to distribute. They can easily be posted out to prospective clients for minimal postage, passed out to delegates at a conference or even displayed on a table for people who visit the office to review and take away with them.
Builds Trust
Brochures are a great way to build trust with your target audience. Not only do brochures clearly detail your product or service, but they’re the perfect opportunity to share more information about your company. Many companies opt to include their objectives and goals, and this is a great way to build trust. When clients can easily learn more about your company, they know that they can trust your business.
Cost-Effective
The cost of a brochure can vary, depending on a number of variables, such as; what paper weight is used, the number of copies required, etc. But generally speaking, brochures are very cost-effective and one of the more affordable methods of print advertising.
Leaves a Lasting Impression
Brochures are of course a fantastic way to leave a lasting impression on a potential client or customer. This can be especially helpful with any clients who may not be quite at the ‘buying’ stage yet. It gives them the information they need to make the purchasing decision but also serves as a handy reminder that your business can give them what they need.
Brochure Design
When working with us, we start by outlining your goals and brainstorming ideas and concepts, before we put pen to paper. We then start with sketches, using pencil and paper and don’t move to digital design until later in the process.
Our motto is that ‘the pen is mightier than the mac’, so our solutions are sketched and refined with your input first, allowing us to explore possibilities and finalise solutions much faster. This means that we won’t eat into your budget by testing ideas and shapes on the computer.
Only then do we diligently and accurately design everything onto beautiful on-screen visuals. Our design team use the latest technology and software, including the entire adobe suite, to create high-quality brochures for your business.
Size, Shape and Contents
Within reason, we can create a brochure of virtually any size or shape, to make it as impactful and visually appealing as possible.
Before we start any concept work, we ask the client to provide us with the following;
• Goal of Brochure
• Colour scheme
• Content ideas
• Photographs
• Brand Guidelines
We make sure to take the time to really understand your industry and your area of the market. A brochure becomes a physical connection between you and your client, so we make sure that you become eye-catching and memorable.
A great brochure will include just the right amount of information, not too little and not too much… You want the reader to be engaged, to hold their interest. The brochure should educate the reader without overwhelming them with more information than they need.
Whether you need a prospectus, a report, or a sales brochure – we aim to make it attractive and valuable for your target audience. We’ll help you to create a beautiful brochure that will impress your customers or prospects and leave a lasting impression.
Looking for Design Support?
If you would like to learn more about working with PHd Design for your next design project, then please feel free to get in touch with our team.