Revamping Artisan Camper: A Flavourful Makeover by PHd Design
Our Work • 16th November 2023

Our team is thrilled to share another delicious journey of transformation, but this time we’re hitting the road with out friends at Artisian Camper!
Unlocking Artisan Camper’s Branding Potential
Artisan Camper, a local artisan food producer renowned for crafting unique pork crackling from the back of a vintage VW camper van, approached us with an exciting challenge. They needed a branding and packaging solution that would capture the hearts of their customers while keeping costs low.
The Unique Journey of Artisan Camper
Artisan Camper’s story is not just about their delectable pork crackling but also about their humble beginnings. Huddled in the cozy confines of a VW camper, they embarked on a mission to create flavours that stood out. These delicious, small batch-snacks were a hit at popular events and markets, but their branding and packaging required an upgrade to match their growing reputation.
Our Creative Approach
Our aim was to provide Artisan Camper with a solution that would keep costs low while allowing for future expansion of flavours. To achieve this, we designed a single packaging tube that could be customised with stickers to indicate the flavour within. This ingenious design not only streamlined production costs but also granted Artisan Camper the flexibility to introduce new flavours without diluting their brand recognition.
The Visual Transformation
We kicked off this exciting transformation with a brand new logo. This logo, with it’s professional and appealing look, was the first step in elevating Artisan Camper’s brand identity. We then extended this fresh new appearance to their packaging and point-of-sale banners, ensuring a cohesive, eye catching brand image.
The Result
The result was a brand that not only caught the eye but also resonated with Artisan Camper’s loyal customers and newcomers alike. Their packaging now tells a story that complements their journey from the VW camper van to culinary excellence. This transformation has helped Artisan Camper stand out in the artisan food industry, enabling them to make their mark and grow.
At PHd Design, we’re passionate about creating effective design solutions that drive business growth. Our work with Artisan Camper is a testament to our commitment to innovation and creativity. If you’re looking to elevate your brand or packaging, connect with us. Let’s explore how we can help you achieve your branding and design goals.
Does Your Brand Need More Flavour?
Our team is more than just creators of captivating visuals; we’re your guiding light in making design decisions that align perfectly with your unique business goals. So, whether you’re navigating the world of design and branding or embarking on a flavourful adventure of your own, remember that PHd Design is here to support you every step of the way. Get in touch to learn more about how we can help you.
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