PHd Design and Bateman’s Brewery Unveil a Visionary Rebranding Journey

Greetings, design enthusiasts and beer aficionados! Today, we’re thrilled to uncork the story behind a remarkable collaboration that has been fermenting behind the scenes. PHd Design, the maestros of visual storytelling, teamed up with the illustrious Bateman’s Brewery to concoct a brand update that’s as timeless as the brewery’s 150-year-old legacy.

A Sip of History

Bateman’s Brewery, with roots stretching back to 1874, has weathered the storms of two world wars and witnessed five generations of the Bateman family. As the proud custodians of a brewing tradition that spans 150 years, Bateman’s embarked on a journey to refresh its visual identity, ensuring it resonated with the past while boldly embracing the future.

PHd Design: Crafting Visual Alchemy

Enter PHd Design, the artistic wizards from Staffordshire, handpicked by Bateman’s to breathe new life into their iconic brand. Imagine a meeting of minds, where tradition dances with innovation, and craftsmanship meets creativity. Stuart and Jaclyn Bateman, the curators of Bateman’s Brewery, joined forces with PHd to create a brand scheme that not only pays homage to the craft brewing traditions but also positions the brewery for the next hop-forward phase.

Unveiling the Artistry

The heart of this collaboration lies in the unveiling of Bateman’s new branding scheme, set to grace the pubs and glasses of beer enthusiasts nationwide. Roll up, roll up for the star of the show – the revamped pump clips! These miniature works of art, the face of Bateman’s products, will soon adorn pubs, signalling the perfect blend of heritage and modernity.

Meet the Heroes: XB, XXXB, Yella Belly Gold, and 5G

The brewery’s key players, XB, XXXB, Yella Belly Gold, and the all-new 5G, each donned a fresh coat of identity. The Bateman family’s 5th generation is celebrated with ‘5G,’ a beer born of tradition and innovation, just like the family behind it. With two versions for guest appearances and permanent stocking, these clips aren’t just labels; they’re stories waiting to be unfolded.

Brewing Tradition, Branding the Future: Stuart Bateman on Reimagining a Legacy

Stuart Bateman, the maestro behind the brewing magic, emphasises the importance of working with the right designers. He states, “We needed to ensure we work with designers who had experience in the brewery industry and came at the project with the right attitude to working with an independent family business.” PHd Design not only met but exceeded those expectations, infusing the project with passion and expertise.

As the curtain rises on this collaborative masterpiece, we invite you to raise your glasses to Bateman’s Brewery and PHd Design. Witness the marriage of tradition and innovation, as history is poured into every drop of Bateman’s handcrafted beers. To all fellow design enthusiasts, business owners, and anyone with an eye for excellence, we extend an invitation to connect with PHd Design. Let us be the architects of your brand’s next great story.

Does Your Brand Need More Flavour?

At PHd Design, we specialise in transforming stories into visually captivating experiences. If you’re itching to redefine your brand, refresh your packaging, or embark on a design adventure of your own, our team is ready to turn your vision into a masterpiece. Let’s craft a narrative that resonates with your audience and stands the test of time. Reach out today, and let’s create something extraordinary together. Your brand’s next chapter awaits – let’s write it in style!

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