Highgate: From Blueprint to Branding - PHd design

Highgate: From Blueprint to Branding

Our Work 10th September 2024

Highgate Corner branding logo, showcasing the vibrant and modern design created by PHd Design.

When Highgate Corner in Birmingham approached us at PHd Design, they had one simple request: to turn a prime piece of real estate into a development that would grab attention, make a lasting impression, and sell properties like hotcakes. We knew this was no ordinary branding project – it was about creating a visual identity that would resonate with potential buyers and breathe life into an otherwise vacant space.

 

Setting the Cornerstone

Our journey with Highgate Corner began with a blank canvas – literally. The property had no existing branding, no established identity, just potential waiting to be unleashed. We rolled up our sleeves and got to work, starting with the essentials: the brand identity.
The key was to ensure Highgate Corner’s brand captured the essence of modern Birmingham – a city that’s vibrant, dynamic, and always on the move. We developed a logo and colour palette that reflected this ethos: clean lines, bold typography, and a sophisticated, yet approachable colour scheme that whispered “luxury” without shouting “too expensive.”

Beyond the Brand: Creative Hoarding that Works Overtime

Next up was the hoarding design – a crucial element in making sure Highgate Corner stood out. We didn’t want just any hoarding; we wanted a visual masterpiece that would turn heads and start conversations.
We approached this with a bit of tongue-in-cheek creativity. After all, why should hoarding be boring? Our design featured eye-catching graphics and playful messaging that made passers-by do a double-take. But it wasn’t just about looking good; we strategically placed calls to action and key information to convert curious onlookers into potential buyers.

Marketing Materials That Do the Heavy Lifting

Branding and hoarding? Done. But we didn’t stop there. To fully equip Highgate Corner for success, we created a suite of marketing materials that would make any property developer green with envy. From brochures that doubled as coffee table books to digital assets that could be splashed across social media, we ensured every piece of marketing material was as polished as the properties themselves.
We also added a sprinkle of local charm. After all, Birmingham is the beating heart of the Midlands. We infused references to the local culture and community into the content, creating an emotional connection with potential buyers – because everyone wants to feel like they’re coming home, not just buying a house.

The Results: More Than Just Bricks and Mortar

The outcome? Highgate Corner didn’t just become another development in Birmingham; it became a landmark. The branding, hoarding, and marketing materials worked in harmony to create a buzz around the project, helping to drive enquiries and, more importantly, sales.
For us at PHd Design, this project was more than just a branding exercise. It was about taking a vision and turning it into reality, creating something that not only met the client’s expectations but exceeded them.

The Final Touches: Bringing it All Together

With the name, logo, and colour scheme sorted, we moved on to the finer details. We created a brand guide that outlines how Recyclapack should be presented across all mediums, from their website to their business cards. This ensures that the brand maintains a consistent, professional appearance, no matter where it’s seen.

The Result: A Brand That Stands Out

The outcome? Highgate Corner didn’t just become another development in Birmingham; it became a landmark. The branding, hoarding, and marketing materials worked in harmony to create a buzz around the project, helping to drive enquiries and, more importantly, sales.

For us at PHd Design, this project was more than just a branding exercise. It was about taking a vision and turning it into reality, creating something that not only met the client’s expectations but exceeded them.

Why Work with PHd Design?

At PHd Design, we pride ourselves on turning ideas into impactful brands. Our approach is collaborative, creative, and a tad humorous—because who says saving the planet can’t be fun? If you’re looking to breathe new life into your business or start something completely fresh, we’re here to help. Let’s create something amazing together.

So, what’s in it for you? Well, if you’re looking for a team that can take your project from zero to hero, you’ve come to the right place. At PHd Design, we don’t just design – we craft experiences, build identities, and create the kind of work that makes people stop and take notice.
Ready to make your project the next Highgate Corner? Let’s chat.

Revitalise Your Real Estate Brand

Ready to transform your property development into a standout success? Let PHd Design craft a brand that resonates with buyers and drives sales. From captivating logos to impactful hoarding designs, we’ll elevate your project to new heights.

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