Effective Brand Identity: NAE Solutions - PHd design

Effective Brand Identity: NAE Solutions

Our Work 8th October 2024

A sleek, modern logo featuring geometric shapes, designed for NAE Solutions to enhance their brand identity.

When NAE Solutions came to us at PHd Design for a rebrand, they weren’t just after a shiny new logo. They needed a fresh identity—one that reflected their dynamic approach to business efficiency, their hands-on involvement in implementation, and their ability to balance the strategic with the operational.

 

The Brief: Two Divisions, Six Services, One Unified Brand

NAE Solutions is a company built around two core divisions, each offering three distinct services.

Our challenge? To visually bring these divisions together into a cohesive brand identity that communicated strength, unity, and the seamless integration of services.

Our solution? A series of interlocking hexagons that tessellate—because who doesn’t love a good tessellation? More importantly, this geometric design speaks to the structure of NAE’s service offering: two strong divisions, with each segment interlinked yet distinct, representing the multifaceted nature of the business. The hexagons create a sense of harmony, precision, and efficiency, all of which reflect the company’s ethos.

Designing for NAE Solutions: It’s All About Symmetry and Strategy

The hexagon design is more than just a snazzy shape. It encapsulates the structured yet flexible nature of NAE Solutions’ services. Much like the company’s founder, who is known for rolling up his sleeves and working closely with businesses, our design intertwines the separate divisions seamlessly while maintaining their individual identities. Each hexagon represents one of the six services offered across the two divisions, reinforcing the idea of interconnected yet independent units—kind of like a beehive, but with fewer bees and more business strategy.

A Logo That Works as Hard as NAE Solutions Does

The logo we created uses clean lines and bold shapes to convey NAE’s no-nonsense, results-driven approach. The tessellating hexagons form a modern, versatile symbol that can be easily adapted across various media—from business cards to digital platforms. It’s a design that mirrors the flexibility of NAE Solutions itself: strategic yet practical, sleek but strong.

And the best part? We’ve only just scratched the surface with this rebrand. A new website is coming soon, and we’re confident it will be as effective and impactful as the rest of the branding work we’ve completed.

Why Does This Matter for Your Business?

Here at PHd Design, we’re all about making complex ideas simple and accessible. Just like NAE Solutions breaks down the intricacies of business efficiency into actionable steps, we break down the branding process into something that’s easy to understand and (dare we say) enjoyable.

So, if your brand is feeling a little out of sync, or your logo isn’t quite working as hard as you are, get in touch. Whether you need a complete rebrand or just a fresh perspective, we’re ready to roll up our sleeves and help your business look as sharp as it runs.

Want to see how we can help transform your brand? Let’s tessellate.

 

Ready to Rebrand?

Let’s elevate your brand together. Schedule a consultation today to explore how our design expertise can transform your business.

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