Rebranding Tactile Technology: Crafting a Future-Focused Identity for IT Excellence

When Tactile Technology, a Birmingham-based IT solutions provider, approached PHd Design, they had a vision: a fresh, cohesive brand identity that spoke directly to their core mission and values. With over 55 years of combined experience in IT, Tactile Technology supports businesses with cutting-edge services like hosted telephony, data centre security, and comprehensive IT support. The challenge was to capture that expertise and make their identity as sleek, intuitive, and powerful as the solutions they provide. Challenge accepted!

The Brief: Strengthening a Trusted Brand

Tactile Technology sought a visual identity that would reflect their reliability, technological sophistication, and dedication to innovation. Their existing brand had served them well, but as they continued to grow and adapt to the demands of the IT landscape, they needed a look and feel that was as dynamic as their service offerings. Our mission was clear: reimagine their brand to align seamlessly with their forward-thinking ethos.

The Solution: Bold, Three-Dimensional, and Tech-Infused

Our team began by diving deep into Tactile Technology’s values, strengths, and vision for the future. We translated these qualities into a visual language that would serve as the foundation for their rebrand, from their logo to their new website.

Logo Redesign

At the heart of Tactile Technology’s new identity is a striking, interlocked 3D ‘T’ logo. This symbol is more than just a design; it’s a nod to the layers of expertise and support they bring to every client. The two ‘T’s, connected and visually interwoven, represent partnership and integration—a perfect metaphor for how Tactile Technology works seamlessly with their clients to provide tailored IT solutions.

A Website That Works as Hard as Their Team

The rebranding included an overhaul of their website. We focused on clean design, intuitive navigation, and a structure that highlights their key services: hosted telephony, data centre security, IT support, and hardware/software solutions. Each service section offers an interactive and engaging way for potential clients to explore Tactile’s offerings, with visual cues that reflect the new brand’s modern and accessible feel.

The Result: A Bold Identity that Speaks Volumes

The new branding embodies Tactile Technology’s expertise and energy, creating a look that’s as versatile as it is powerful. The fresh, streamlined website makes navigating their services a breeze, while the new logo provides an instant association with reliability and innovation. Most importantly, their identity now mirrors their role as a trusted partner in technology for businesses across the UK.

Why PHd Design?

At PHd Design, we believe that branding should be as clear-cut and intuitive as a good IT solution. No jargon, no fuss—just a straightforward, high-impact identity that resonates with clients and inspires confidence. This project with Tactile Technology allowed us to showcase how thoughtful design can elevate a brand’s perception and build connections.

Thinking of a Rebrand? Let’s Chat!

If you’re ready to align your brand with your business’s strengths, drop us a message. We’d love to help you tell your story—minus the marketing jargon.