Crafting Clarity and Comfort: Our Branding Evolution for Rest Your Head

When Rest Your Head, a Telford-based property management company, approached us at PHd Design, they were ready to take their branding to new heights. Known for offering serviced accommodation with a personal touch for both guests and property owners, Rest Your Head has carved out a unique place in the market. But as they grew, their brand needed to better reflect the business they’d become – professional, transparent, and perfectly tailored to their industry. Here’s how we tackled this branding evolution and helped Rest Your Head present themselves with clarity, credibility, and a bit of flair.

The Challenge: Honing a Brand for Both Guests and Property Owners

Rest Your Head is in a niche where they have two types of customers with very different expectations – guests, who want a comfortable and seamless stay, and property owners, who are looking for dependable and hands-off property management. The existing branding was a solid foundation, but it needed an update to convey this dual offering in a clear, cohesive way. Our goal was to make it feel like Rest Your Head could handle all aspects of property management while being approachable and customer-focused for guests.

Step One: Nailing the Brand Identity

We started by diving into Rest Your Head’s core values: hands-off management, transparency, and fair pricing. This is a company that prides itself on an easy, hassle-free experience for property owners – no hidden fees, just straightforward service. With these values as our guiding principles, we worked to create a brand identity that reflected the professionalism and integrity that Rest Your Head lives by.
To do this, we made sure each design element resonated with both property owners and potential guests. We kept the aesthetic warm and welcoming, but with a crisp, professional edge. Think of it like creating a stylish home you’d be happy to invite guests into, while still showing you’re the best host on the block.

Step Two: Adding Elements of Personality and Trust

People want to know who they’re working with. So, we added subtle, friendly touches throughout the branding that speak to Rest Your Head’s approachability. From a new, approachable logo to a fresh colour palette, every visual decision was made to communicate warmth and trust. We chose colours that convey relaxation and stability, paired with typography that’s polished but still friendly. It’s the branding equivalent of a firm handshake and a welcoming smile.

Step Three: Ensuring Consistency and Versatility Across Platforms

Next, we thought about how the brand would appear across different touchpoints. Rest Your Head’s branding needed to look sharp on business cards and their website but also be flexible enough to use in emails, signage, and even property listing platforms. Consistency here was key; whether you’re a property owner or a guest, you should get the same sense of quality and professionalism.
We also created brand guidelines to ensure that Rest Your Head’s visual identity would remain cohesive as they grow. This ensures they can carry this branding forward in every new partnership, every property listing, and every guest experience.

Final Touches: Setting Rest Your Head Up for Success

In the end, the new branding is designed to do more than just look good. It’s crafted to enhance how Rest Your Head connects with both guests and property owners. With a bold but approachable look, Rest Your Head can showcase their hands-off management style and commitment to transparency – everything their clients love about them, presented in a fresh, appealing way.

The Result: A Brand That Stands Out in Property Management

Rest Your Head’s new look aligns perfectly with their mission and audience. It’s a brand that’s as dependable as the service they provide – and that’s the kind of message that resonates with people. In an industry where trust is key, a brand that communicates professionalism and transparency can make all the difference.

Need a Fresh New Look?

Better branding, means better business. Schedule a consultation today to explore how our design expertise can transform your business.

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