How We Helped Russou To Stand Out From The Crowd

When Russou, a property services consultancy specialising in tech solutions, sought to relaunch their brand ahead of a key industry event, they knew a fresh, standout identity was essential. With their competitors also vying for attention, they needed a bold rebrand to ensure they made an impact. That’s where we came in—tasked with creating a design that would help them not only compete but stand out with confidence.

Understanding the Brief

Russou’s goal was clear: they wanted to relaunch their brand in a way that would not only resonate with their target audience but also reflect the cutting-edge services they provide. With a major industry event on the horizon, they knew they had to get their branding just right—no second chances for first impressions!

We were tasked with creating a logo that would immediately convey professionalism, innovation, and approachability, while helping them compete in a crowded field. Along with the logo, Russou needed a temporary holding page for their website, printed materials, business cards, exhibition stands, and pull-up banners—all of which would make a big impact at the event.

The Design Process: From Ideas to Impact

To start, we got to know Russou’s core values and vision. We understood that this rebrand wasn’t just about creating something that looked good; it was about positioning them as a forward-thinking, professional business in an ever-evolving industry.

With the client’s brief in mind, we crafted a sleek and modern logo that paired a bold, distinctive ‘R’ with the company name and descriptor, Russou Services Group. The choice of colours—dark blue and an inviting teal—helped to convey trustworthiness, professionalism, and innovation. This wasn’t just a logo; it was the face of a new era for Russou, one that they could proudly showcase at the event.

From there, we designed a range of supporting materials. The temporary holding page provided visitors with a polished first glance at Russou’s new look, while the printed materials—business cards, brochures, and exhibition stands—ensured their brand would have maximum visibility at the event. Those pull-up banners? They were designed to be unmissable, providing impactful, clear messaging that highlighted Russou’s tech-savvy approach to property services.

Event Day: A Winning Relaunch

The event itself was a huge success. With competitors presenting their best, Russou’s fresh branding stood out like a beacon, thanks to the clean, modern aesthetic we had developed together. The new logo, paired with the exhibition materials and business cards, gave their brand a cohesive, professional presence that resonated with everyone who interacted with it.

The owner of Russou couldn’t have been happier with the results, and feedback from attendees was overwhelmingly positive. The striking new look and consistent messaging made an immediate impact, positioning Russou as a forward-thinking, innovative business that is ready to lead in its field.

Why Choose PHd Design?

At PHd Design, we know that branding is more than just a logo—it’s about creating an identity that tells the world who you are and what you stand for. Whether you’re relaunching your business, launching a new product, or simply giving your brand a refresh, we can help. We take the time to understand your goals and work closely with you to create designs that not only look great but also deliver tangible results.

If you’re looking to make a lasting impression, stand out from your competitors, or simply elevate your brand to the next level, get in touch. We’d love to discuss how we can help you achieve your vision with a touch of creativity, a dash of humour, and the kind of professionalism that will have your audience taking notice.