New Branding for Smart Systems: Lighting Up Their Future

At PHd Design, we don’t just create logos – we craft entire identities. Recently, we had the electrifying task of rebranding Smart Systems UK Ltd, a Coventry-based manufacturer celebrated for its innovative LED lighting and renewable energy solutions. With over 600 electrical wholesalers and facilities management companies relying on their products, Smart Systems needed a brand as bright, efficient, and future-focused as the solutions they deliver.

Here’s how we helped them shine.

From Dim to Dazzling: The Logo

Smart Systems needed a logo that represented innovation, sustainability, and precision—no small ask! We delivered with a bold, modern design featuring interlocking triangles. These shapes symbolise strength, technical expertise, and seamless integration, perfectly mirroring their ethos.

The colour palette? Charcoal, orange, and white. Charcoal provides a professional, grounded look, orange injects energy and vibrancy, and white adds a crisp, clean finish. Together, they create a dynamic yet approachable identity that stands out in the market.

Branding: More Than Just a Pretty Face

A brand isn’t just visuals—it’s a story waiting to be told. For Smart Systems, their story revolves around innovation and sustainability, so every branding choice reflected this.

From typography that embodies their cutting-edge technology to visuals showcasing their state-of-the-art LED lighting and renewable energy products, we built an identity that is both forward-thinking and relatable.

Website: A Digital Glow-Up

A brand’s website is its virtual handshake, and Smart Systems needed theirs to make a lasting impression.

We crafted a sleek, responsive site that combines eye-catching design with effortless usability. The site features interactive product guides, intuitive navigation, and rich content that engages users while showcasing the breadth of Smart Systems’ offerings. Whether you’re exploring on mobile or desktop, the experience is as smooth as their LED lighting.

Packaging: Because Looks Matter

When your products are sitting on shelves or arriving at a customer’s doorstep, packaging is the first thing people see. For Smart Systems, we designed eco-friendly, durable packaging that doesn’t just protect but also communicates their commitment to innovation and sustainability. With clear, professional graphics and a polished finish, their packaging now stands out and sells itself.

Why Branding Matters

Smart Systems’ rebrand was more than a cosmetic upgrade—it was a strategic investment. Post-launch, they reported increased customer engagement, heightened brand recognition, and a clearer edge in their competitive market.

And that’s the power of effective branding. It’s not just about looking good (although that helps); it’s about connecting with your audience, communicating your values, and setting the stage for growth.

Why PHd Design?

At PHd Design, we go beyond aesthetics. We believe in creating brands that tell compelling stories and deliver measurable results. Whether you’re looking to refresh your logo, design packaging that speaks to your audience, or build a website that works as hard as you do, we’ve got you covered.

Ready to elevate your brand? Let’s chat.

Your Brand is Your Story

Ready to see your brand shine? Let’s make it happen. Contact PHd Design today and let’s start crafting your story.

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