Tile Rite’s Outdoor Range Gets a Fresh Green Glow
Our Work • 6th February 2025
Our team love nothing more than rolling up our sleeves, digging into a creative challenge, and unearthing solutions that help our clients shine. When Tile Rite, a longstanding client and one of our most vocal cheerleaders, approached us to craft a new sub-brand for their upcoming outdoor range, we jumped at the opportunity.
The Brief: Standing Out While Staying On-Brand
Tile Rite’s request was clear: their new range, featuring products like patio sealers and rust-off spray cleaners, needed to step boldly into the great outdoors. To achieve this, they sought packaging and branding that would not only highlight the rugged, nature-focused qualities of the range but also distinguish it from their existing product lines.
Our starting point? A colour refresh. Tile Rite’s signature blue branding has been a trusty companion for years, but this new venture required a palette that whispered “nature” while still screaming “Tile Rite.” The solution? A vibrant green, symbolising growth, vitality, and outdoor living.
The Solution: Packaging That Pops
We didn’t just add a dash of green and call it a day. Our design process involved:
1.Strategic Colour Selection: Green became the hero colour, representing the outdoor range. It stands apart from Tile Rite’s other products on the shelf without losing the cohesive visual identity.
2. Iconic Branding Elements: The Tile Rite logo remains front and centre, but we paired it with bold, modern typography and an earthy aesthetic to reinforce the range’s outdoor focus.
3.User-Friendly Design: Each product label features clear, easy-to-read instructions, ensuring both DIY enthusiasts and professional users get the most out of the products.
Why This Matters
This isn’t just a new sub-brand; it’s a statement. Tile Rite’s outdoor range appeals to customers in a saturated market by balancing trustworthiness with a fresh, innovative edge. By partnering with PHd Design, they’ve achieved a brand evolution that aligns with their growth while staying true to their roots.
Want To Break Ground On Your Brand?
If you’re ready to dig into new territory and elevate your brand, we’d love to hear from you. At PHd Design, we combine creativity with strategy to design solutions that are as effective as they are beautiful.
Let’s build something remarkable together.
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