Transforming Joinex: A Bold Rebrand - PHd design

Transforming Joinex: A Bold Rebrand by PHd Design

Our Work 17th July 2024

A modern logo design for Joinex Displays, featuring bold typography and an orange icon symbolising innovative display solutions.

Crafting brands that resonate, captivate, and inspire is what we at PHd Design do best. Our latest project with Joinex Displays Limited, a family-owned business based in Birmingham, was a testament to our commitment to this vision. Joinex, known for their high-quality event displays and sustainable practices, sought a full rebrand to reflect their evolving identity. From logo to website, we left no stone unturned. Here’s how we turned their vision into reality.

 

The Challenge

Joinex came to us with a clear objective: to elevate their brand while staying true to their core values of quality, sustainability, and customisation. They needed a fresh, cohesive look that would set them apart in the competitive event displays market and appeal to their diverse clientele. Our task was to create a brand that not only looked stunning but also communicated their commitment to sustainability and bespoke services.

Logo and Branding: A Fresh Start

First impressions count, and the logo is often the first thing people see. For Joinex, we designed a sleek, modern logo that captures the essence of their business. The new design is clean and versatile, featuring a dynamic interplay of bold typography and a subtle icon that hints at their innovative display solutions. The colour palette blends deep greens and vibrant accents, symbolising their commitment to sustainability and creativity.

Signage: Standing Out in Style

Next, we turned our attention to signage. Joinex needed eye-catching yet professional signage that would stand out at events and exhibitions. We created a range of signage solutions, from large-format event banners to intricate, portable displays. Each piece was designed with mobility and durability in mind, ensuring that Joinex’s presence is both striking and sustainable.

Uniforms: Wearing the Brand

Uniforms are a walking advertisement for any brand. We designed uniforms that are not only stylish but also comfortable and practical for the Joinex team. Using high-quality, sustainable fabrics, we ensured that the uniforms align with Joinex’s environmental policies. The design features the new logo prominently, ensuring brand consistency across all touchpoints.

Print Materials: Tangible Quality

In an increasingly digital world, high-quality print materials still hold immense value. We created a suite of print materials, including business cards, brochures, and flyers, that are as beautiful as they are informative. Each piece is printed on recycled paper using eco-friendly inks, reflecting Joinex’s commitment to sustainability while providing a tactile experience that digital just can’t replicate.

Website: A Digital Makeover

Last but not least, we gave Joinex’s website a complete overhaul. The new site is user-friendly, visually appealing, and packed with features that enhance the user experience. From a streamlined navigation to high-quality visuals of their displays, the website now truly reflects Joinex’s brand values. We also ensured the site is mobile-responsive, because let’s face it, who isn’t browsing on their phone these days?

The Result: A Brand Reborn

To ensure the new brand was seen far and wide, we also designed eye-catching vehicle graphics and print materials. Whether it’s a delivery van on the road or a brochure in a potential client’s hands, Perfection Foods’ brand is now consistently represented wherever it goes.

 

At PHd Design, we’re not just about making things look pretty. We’re about creating brands that tell a story, connect with people, and stand the test of time. If you’re ready to take your brand to the next level, let’s talk. We promise a few laughs along the way and a brand transformation that will leave you grinning from ear to ear.

Rebranding for Success

Feeling inspired? Drop us a line and let’s start your brand journey together. After all, life’s too short for boring brands.

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