Batemans
Brewery.
Batemans Brewery, nestled in the heart of Lincolnshire, is a family-run brewery with over 140 years of brewing heritage. Renowned for crafting award-winning ales using traditional methods and locally sourced ingredients, Batemans offers a diverse range of beers, from classic bitters to innovative craft brews. With a commitment to quality and innovation, Batemans Brewery continues to delight beer enthusiasts across the UK and beyond.
DELIVERABLES
BRANDING
PRINT DESIGN
PACKAGING



Batemans’ previous brand was a conglomeration of smaller rebrands, each operating independently and sometimes in competition with one another, depending on the product. This decentralised approach resulted in a lack of cohesive brand identity and strategy. Various sub-brands emerged, each vying for attention and diluting the overall brand message. This fragmentation made it challenging to manage and maintain a unified brand image across the brewery’s diverse product range.
In evolving the brand, we aimed to preserve certain elements from the previous styles while enhancing the visibility and prominence of the company name. We recognised the importance of maintaining continuity with the past while injecting fresh vitality into the brand identity. To achieve this, we prioritised placing the company name as the primary focus, prominently displayed on a banner with an icon positioned above it. This strategic design choice ensures that the name commands attention and presence across all applications, reinforcing its significance and visibility in the brand’s narrative.

In our brand evolution, each pump clip now boasts a unique shape, enhancing visual distinction. We’ve also streamlined information hierarchy, ensuring Batemans Brewery stands out while key details like beer name and type remain clear and easily identifiable.



Quote from the customer
We are thrilled with the outstanding rebranding work accomplished by PHd. Their expert team successfully captured the essence of Batemans Brewery’s heritage while infusing a fresh vitality into our brand. The new design elements have revitalised our image, resonating with both loyal patrons and new customers alike. PHd has exceeded our expectations, and we look forward to continued collaboration for years to come.
STUART BATEMAN | DIRECTOR



Batemans’ revamped brand is brewing up a storm, fermenting a legacy that’s as bold and flavourful as their finest ale. Poised to carry forward into the next generation of family brewers. Cheers to a future filled with endless pints of success and ales of adventure!
