Profile Industrial
Roofing.
Profile Roofing, a family-run business in Lichfield, Staffordshire, brings over 30 years of roofing expertise to commercial projects across the UK. Specialising in installations, repairs, and maintenance, their dedicated team ensures top-notch craftsmanship and premium materials for businesses nationwide. With a commitment to excellence and reliability, Profile Roofing is a trusted choice for commercial roofing solutions throughout the UK.
DELIVERABLES
BRANDING
PRINT DESIGN
SIGNAGE
WEB DESIGN


Profile Roofing’s outdated brand didn’t reflect their expertise or reputation, failing to convey the professionalism and quality of their services. This lack of modernity deprived them of the prestige they deserved, potentially impacting their ability to attract and retain clients. Thus, revitalising their brand was crucial to aligning their image with their exceptional standards and asserting their leadership in the roofing industry.

In addition to needing a brand update, Profile Roofing faced the challenge of effectively communicating their range of services. To address this, a set of illustrations was created, now prominently featured across their website and marketing materials. These visuals serve as a clear and engaging way to showcase the various services offered by Profile Roofing, helping potential clients easily understand the breadth of their expertise.
This strategic use of illustrations not only modernises their brand but also ensures clarity in communicating their offerings, ultimately enhancing their marketing effectiveness and client engagement.

The logo itself ingeniously captures the essence of Profile Roofing’s expertise by incorporating the “profile” of three distinct roof styles. This clever design not only symbolises the company’s specialisation in various roofing types but also evokes a sense of professionalism and craftsmanship.


Quote from the customer
I appointed PHd to rebrand Profile, what a great decision that turned out to be, I couldn’t be happier. Neil, Peter and the team have been so organised, helpful, and professional the end results are fantastic. We now have new a logo, website, and brochure. They were all so patient and friendly making it a really enjoyable process. I wouldn’t hesitate to recommend them in the future.
ANNA SANDERS | BUSINESS DEVELOPMENT MANAGER




We undertook a comprehensive overhaul of Profile Roofing’s website, implementing a fresh and professional design that seamlessly incorporates all of the new brand elements. The revamped website now serves as a dynamic platform to showcase their expertise and services.
