Crofton
Interiors.
As a leading fit-out contractor, Crofton Interiors is known for its innovative approach to delivering design concepts, bespoke furniture, and fit-out solutions across a range of sectors. With over 13 years of experience in the industry, their team possesses unrivalled technical knowledge and expertise working within commercial, retail, or hospitality clients.
We know… they sound great! Looks-wise… not so good. They called in the experts at PHd.
DELIVERABLES
BRANDING
PRINT DESIGN
WEB DESIGN
Following a series of in-depth strategy meetings, it was determined that the company’s core branding principle – represented by the prominent “C” – would remain unchanged. This decision was made to minimize any potential confusion for both current and future clients, ensuring that the company maintained a consistent image and identity.
Crofton Interiors’ previous logo suffered from an imbalanced design, with the ‘C’ element overwhelming the rest of the logo and making it difficult to read, particularly at small sizes. However, with the introduction of their new logo, Crofton Interiors has achieved a well-balanced and proportionate design that can be used in a variety of formats. The new logo reflects the company’s commitment to excellence and attention to detail, and it is poised to become an iconic representation of the Crofton Interiors brand.
The new Crofton Interiors logo features beams intertwined to form the letter ‘C,’ representing the company’s skill and expertise in the field of joinery and building works. This unique and memorable design serves as a symbol of Crofton’s commitment to quality craftsmanship and attention to detail, and it is sure to leave a lasting impression on clients and partners alike.
Quote from the customer
We chose PHd for our business rebranding, relying on a trusted recommendation. Their guidance and involvement at every stage ensured a tailored solution aligned with our business model. Beyond a new logo, PHd understood our identity, future goals, and work, creating a visually cohesive scheme for our current and future growth phases. Their extensive experience has delivered a powerful and easily recognizable branding across all platforms. We appreciate their work and anticipate continued collaboration.
Thank you PHd and we look forward to working with you on an ongoing basis.
CARL HUBBARD | DIRECTOR
As a part of their rebranding effort, we collaborated with Crofton Interiors to revamp their website, with a focus on creating an optimal user experience. Through a process of simplification and streamlining, we worked to enhance the user’s journey and make all information more easily understandable. The result is a website that showcases Crofton’s capabilities and expertise while also being intuitive and user-friendly, ensuring that visitors can quickly find the information they need and engage with the company’s offerings.
Crofton Interiors now has the ability to effectively and impactfully showcase their brand in a way that accurately represents their values and offerings.
