Approved
Shopfitting
Approved Shopfitting & Interiors are leading shopfitters in the UK, specialising in shopfitting, refurbishment and interiors. They manage and deliver high end bespoke projects across a wide variety of industry sectors.
However, they had a bit of a problem… They offered so many services that they struggled to let potential clients know about everything they could do for them. So, they turned to PHd to help them find the right solution.
DELIVERABLES
BRANDING
INFOGRAPHICS
PRINT DESIGN
WEBSITE DESIGN
We tackled the core issue at the heart of their problem, which was their branding, or rather, their lack of it. Their previous brand was hastily put together without any thought, leaving no room for growth or effective communication. To solve this, we refined their logo and expanded on their overall branding, developing categorized color schemes that could be used to effectively segment and organize their services.
Next, we focused on finding a way for Approved Shopfitting & Interiors to effectively communicate their operations and the process they follow for planning and executing jobs. To achieve this, we divided their process into three distinct stages – Planning, Execution, and Completion. Our goal was to create a clear roadmap that customers could follow when working with Approved.
To convey this process visually, we developed three infographics that showed the build at various stages. These infographics helped to illustrate the journey the customer would take when working with Approved, from the initial planning phase through to the completion of the project. By breaking down the process into stages and presenting it in a clear and concise manner, we were able to help Approved communicate their services more effectively to potential clients.
The infographics we created proved to be a versatile tool that could be used across all of Approved Shopfitting & Interiors’ marketing channels. We then took things a step further by developing additional versions of the infographics that were tailored to specific areas of their website, such as budget and timescale.
Quote from the customer
Our brand and marketing were completely transformed by PHd, helping us realise the immense value of presenting ourselves in a positive light.
We are thrilled with the outcome of our marketing efforts and our website.
SPENCER TURNER | MANAGING DIRECTOR
By expanding on specific points and highlighting key information through the use of infographics, we were able to make it easier for potential clients to understand the process and get a better idea of what to expect when working with Approved. The result was a more engaging and informative website that helped to establish the company as a reliable and trustworthy partner for all their clients’ shopfitting needs.
