Make selling easier.
Shorten the sales journey.
FOUR OAKS FINANCIAL SERVICES
Four Oaks Financial wanted prospects to understand financial advice without fear or confusion.
PHd creates marketing that does the selling before the salesperson speaks… reducing objections and speeding up decisions.
When your materials work for you, you don’t have to over-explain or over-justify. Get it wrong and prospects hesitate or walk away.
If selling feels like hard work, let us do the heavy lifting.
The aim:
Remove barriers to financial planning early.
The stuff:
Rebrand, clearer language, infographics, segmented products, strapline and digital docs.
The results:
More customers, faster onboarding and easier conversations about value.
Four Oaks Financial Services Limited’s previous logo featured four oak leaves, a direct reference to the company’s name and the nearby Four Oaks area. We recognised the importance of retaining this element in the rebrand to ensure that the company maintained its existing brand recognition. By reimagining and refining the original design, we were able to modernise the logo while preserving its core visual identity, resulting in a refreshed and recognisable brand image.
After several rounds of revisions and careful consideration, we arrived at the final brand mark that perfectly encapsulated Four Oaks Financial Services Limited’s identity and values. The resulting logo represents an undeniable evolution from the previous branding, imbuing the brand with a sense of youthfulness and modernity, ensuring its longevity and versatility.
FOFS provides support to their clients across six core sectors: Retirement, Protection, Investments, Mortgages, Inheritance, and Corporate. Prior to their rebranding, their website and print media lacked clear navigation, resulting in a confusing and wordy collection of corporate jargon.
In order to eliminate any misunderstandings, we developed a system for navigation which employs specific icons and colors to simplify the different service areas of FOFS. These icons can now be used on all of their marketing materials.
Quote from the customer
After making the decision to rebrand a year ago and carefully considering various companies, we ultimately chose to collaborate with PHd Design. This was a substantial commitment in terms of both time and finances. Peter and his team displayed understanding, patience, and unwavering support throughout the entire process. Following the successful launch of our new brand, the response has been overwhelmingly positive. We consistently receive compliments about our brand, and this success is entirely attributable to the expertise of PHd Design. If you’re contemplating a rebrand, I cannot emphasise enough how highly I recommend them.
MARTIN WARD | DIRECTOR
By utilizing various shades of green, Four Oaks Financial Services’ new color palette was designed to convey a sense of stability, growth, and prosperity. The incorporation of nature into their branding also contributes to a visual identity that feels grounded, trustworthy, and connected to the world around us.
Through their recent rebranding efforts, Four Oaks Financial Services has created a visual identity that is deeply rooted and poised to withstand the test of time.
