Pareto
Hilton Foods is a leading international food processing and packaging specialist, supplying high-quality protein products to major retail partners across global markets. With a strong reputation for operational excellence, innovation, and long-standing customer relationships, Hilton Foods recognised that the depth of its expertise and scale of its capabilities were not always being fully conveyed through tender documentation and stakeholder communications. They engaged us with a clear challenge: to translate complex technical, supply-chain, and sustainability knowledge into clear, persuasive white papers and refined presentations that would articulate strategic value, reinforce differentiation, and support continued growth through new partnerships and long-term contracts.
DELIVERABLES
PRINT DESIGN
INFOGRAPHICS
The cornerstone of each bid was a meticulously crafted, white paper–style document. This became the vehicle through which Hilton Foods could showcase the full breadth of its capabilities: from operational excellence and supply-chain integrity to innovation, sustainability, and quality assurance. Each document needed to be more than informative; it had to be persuasive, clearly demonstrating Hilton Foods’ unique value proposition and aligning with the priorities of major clients such as Sainsbury’s, M&S, and McDonald’s. By consolidating complex operational data, market insight, and strategic differentiators into a single, compelling narrative, these white papers served as the decisive instrument in winning over clients and securing high-stakes, long-term contracts.
Having worked with Hilton Foods as a trusted creative partner over time, our role has naturally evolved beyond tender support. We are now regularly invited to contribute to conceptual projects, helping potential clients envision new products and innovations before they even reach the production line. By translating market trends, consumer insights, and Hilton Foods’ operational expertise into imaginative concepts and visual narratives, we help clients see the possibilities, inspiring confidence and sparking ideas that turn into real, market-ready products. This deeper, collaborative engagement positions Hilton Foods not just as a supplier, but as a strategic partner in innovation.
Quote from the customer
“PHd have been brilliant at helping us explain what we do in a way that actually makes sense to our clients. They take all the complexity of our operations and turn it into something clear and engaging, which has made a real difference in how people see what we’re capable of.”
GRACE SHEARER | MARKETING MANAGER
One of the largest projects for Hilton Foods involved a complete redesign of their headquarters, creating an immersive environment that highlighted the company’s personality, values, and operational processes. Production workflows, supply-chain insights, sustainability initiatives, and innovation milestones were all incorporated into the design, allowing visiting clients to gain a clear understanding of Hilton’s capabilities. The transformation was delivered within two weeks, resulting in a space that effectively communicates Hilton Foods’ expertise and approach in a tangible, engaging way.
