XDP Logistics - PHd design
XDP logo colour

XDP
Logistics.

XDP is a transport and delivery company based in Warwickshire, UK. Providing a range of delivery services to businesses and individuals across the UK, including next-day and timed deliveries, pallet deliveries, and international shipping. They’re also one of PHd’s oldest clients!

We have had the pleasure of partnering with them for over two decades, since their inception when we had the privilege of creating their initial brand. While we’ve made only a few minor adjustments to their brand since then, we recognised that it was time for a more significant update. We are excited to continue our collaboration with this forward-thinking company, and we are thrilled to have played a part in their evolution and growth.

DELIVERABLES

BRANDING
PRINT DESIGN
SIGNAGE

Image of XDP Logistics' original logo before the rebranding.
A sketch depicting the initial design direction for XDP Logistics' new logo.
A side-by-side comparison of XDP Logistics' old and new logos.

From a lackluster and outdated brand identity to one that exudes speed, agility, and purpose.

An image showcasing the new XDP Logistics branding applied to the back of a truck.

After using the same logo concept for two decades, we recognised the need for a fresh approach. Following in-depth discovery sessions with the client, we agreed that it was time to move away from the existing structure and focus on a new direction. The result is a dynamic new logo that perfectly captures the speed, agility, and dedication that their brand represents, and we are proud to have played a part in this exciting transformation.

The new XDP Logistics brand identity, including logo, tagline, and website URL.

When developing the new brand identity, it was crucial to ensure that it could be applied effectively across a wide range of media, including the company’s fleet of vehicles.

A photo of staff working in the XDP Logistics distribution centre.
An image of the redesigned XDP Logistics website by PHd Design.
An image showcasing an XDP Logistics truck and forklift featuring the new branding.

Quote from the customer

We previously worked with PHd to create our original logo 20 years ago. Now, we sought their expertise again to update our branding.
PHd’s team delivered exceptional work at every stage and created a fresh, modern, and impactful brand that we’re excited to implement across our fleet.

Louis John | Director

quotation marks
An image of the updated signage design at the XDP Logistics distribution centre.
An image of a package wrapped with the new XDP Logistics branding.
An image of branded high-visibility clothing worn by XDP Logistics staff.
An image of the XDP Logistics staff uniform featuring the new branding.

We wanted to create a bold and impactful brand that would make a strong impression no matter where it was seen. With this in mind, we focused on creating a versatile and dynamic brand identity that could adapt to any context, whether it be digital or physical. Our goal was to deliver a consistent and powerful message across all touchpoints, and we’re thrilled with the results.

An image of a roll of packaging tape with the XDP Logistics logo printed on it.