Titanic
Brewery.
Titanic Brewery is a fantastic craft brewery based in Stoke-on-Trent, the birthplace of Captain Edward Smith of the Titanic. They’ve been creating delicious beers since their founding in 1985. With over 35 years of experience in the industry, they have honed their craft and perfected their brewing techniques to produce some of the best beers around.
While Titanic Brewery has always been known for its exceptional beers, it’s true that their branding and packaging was in desperate need of an update to better stand out in the competitive craft beer market. In recent years, the craft beer industry has exploded in popularity, with more and more breweries popping up every day. This has made it increasingly challenging for smaller breweries like Titanic to make a name for themselves and stand out from the crowd.
Thats where PHd came in…
DELIVERABLES
BRANDING
PACKAGING
PRINT DESIGN
Starting with their logo, we applied some simple yet effective changes that have helped them better stand out in the evergrowing craft beer market.
The old logo, much like the new one features an illustration of the Titanic riding on the waves, something that felt appropriate for the brewery’s name and nautical theme. However, the design felt a bit dated and didn’t quite capture the modern and innovative spirit of the brewery’s beers. We redrew the illustration in a simpler, cleaner and more dynamic fashion that completely transforms the logo itself and made some technical tweaks to the size and spacing of the outer elements and text to allow for the logo to having the breathing space it needs in whatever medium!
Overall, the changes to the logo are subtle but impactful. By modernising the font and graphic elements, the new logo better captures the innovative and forward-thinking spirit of the brewery’s beers, while still staying true to their nautical theme and heritage.
In addition to the logo, Titanic Brewery has also updated their labels to feature bold colours and minimalist designs that stand out on the shelf. The result is a cohesive and modern look that better represents the quality and craftsmanship of their beers, and helps them better stand out in between the hipsters and lesser beers at your local craft beer retailer.
For the packaging, we created a ‘badge’ for each of the beers, allowing for beer drinkers across the land to easily identify and differentiate between them on the shelf. The packaging style has a similar aesthetic to the logo itself, being built around ship illustration. This helps channel brand consistency and in doing this we have ensured that their packaging is both visually cohesive and attractive, helping grab the attention of your local bearded beer enthusiast!
Quote from the customer
PHd has been our trusted partner for design-related matters ever since they assisted with the Titanic rebranding project.
They consistently exceed our expectations in all the tasks we assign them, enhancing each of our ideas to perfection.
Moreover, they skillfully challenge us, providing valuable input when necessary. In short, PHd’s work is simply superb.
DAVID GLENWRIGHT | HEAD OF MARKETING
Overall, by putting thought and effort into the design of their brand and packaging, we have created a strong and recognisable brand identity that sets them apart on the high seas (bars & supermarket isles).
