Rebranding Zest Life: Creating a Brand That Energises

Our team have long believed in the power of rejuvenation – not just in the form of good design but also in the way a brand can re-energise a business. This was certainly the case with our latest project for Zest Life.

Zest Life, a wellness company offering bespoke seasonal yoga retreats, came to us in need of a brand overhaul that better aligned with their philosophy, values, and target audience. Let’s face it, they’re not just offering yoga retreats, they’re offering transformative experiences – and their old branding just wasn’t cutting it.

A Brand With a Purpose

The Zest Life story is nothing short of inspiring. Founded by Laura Bell after a life-changing boating accident left her with a broken back at just 18 years old, Zest Life grew out of a personal recovery journey. Through yoga, nature, and wholesome living, Laura turned her pain into purpose, creating retreats that help others find healing, peace, and energy – the same way she did.

Zest Life isn’t just a wellness company; it’s a movement. Their retreats focus on revitalising the body, nourishing with wholesome food, and reconnecting with nature. It’s about achieving balance, reclaiming vitality, and finding mental clarity in today’s busy world.

So, how did we take this powerful narrative and translate it into a fresh, visually compelling brand that mirrors Zest Life’s essence?

The Rebranding Process: From Vision to Logo

Our approach was clear: we needed to create a visual identity that represented Zest Life’s core philosophy while appealing to their audience – individuals looking for healing, calm, and inspiration.

The result? A logo that captures the harmony between yoga, nature, and the holistic lifestyle Zest Life embodies.

The logo features elements that reflect the core values of Zest Life:
– Nature: A leaf and mountains, signifying the importance of the great outdoors and reconnecting with nature.
– Elements: The sun, water, wind, and mountains – a nod to the four elements that shape Zest Life’s seasonal retreats.
– Yoga: A subtle balance of shapes, representing movement, flow, and inner peace.

We chose a clean, contemporary design that is easy to recognise and scalable across various platforms. It feels modern but with a grounded, earthy vibe – exactly what the retreats represent.

Building a New Digital Home

Once the logo was finalised, we turned our attention to Zest Life’s website. We wanted a user experience that was as calming as one of their retreats. With that in mind, we designed a website that is clean, easy to navigate, and visually soothing.

The site is designed with purpose – it’s not just about looking good, it’s about delivering an experience that mirrors the Zest Life ethos. The content flows naturally, guiding visitors through everything from the company’s story to the retreat offerings, all while ensuring they feel connected to the heart of the brand.

The Results: A Brand That Inspires

The new branding and website are more than just a facelift. They’re a reflection of Zest Life’s mission to help people reconnect with themselves and the world around them. Through thoughtful design, we’ve helped them tell a more powerful story – one that’s authentic, inspiring, and motivating.

But don’t just take our word for it. The feedback has been overwhelmingly positive, and Zest Life’s team is already seeing an uptick in engagement from potential customers. Their new brand is clearly resonating with their audience, and we couldn’t be more thrilled to have been part of this transformative journey.

Why PHd Design?

At PHd Design, we don’t just design logos or websites. We help you craft a brand that speaks to your audience on a deeper level. We understand the importance of aligning visuals with values, and our goal is always to create something that not only looks great but also connects emotionally with the people who matter most to your business.
If you’re ready to re-energise your brand, whether it’s with a fresh logo or an entire rebrand, let’s chat. After all, your brand deserves a little TLC, too.

Want to see how we can help bring your brand to life? Get in touch, and let’s create something that makes an impact – just like Zest Life!