Stand out in a crowd.
Stop competing on price.
WITAN SOLICITORS
Witan Solicitors needed to be different in a sea of sameness so they could charge appropriately and grow fees.
PHd helps brands get noticed and attract more customers… not because they shout louder but because they are instantly different and credible. Witan wanted to shake up the typical legal look while staying professional.
When you stand out in a competitive market, you’re chosen on value. Blend in and you’ll be ignored or only ever compared on price.
If you’re being compared on price instead of value, talk to PHd.
The aim:
Launch a new name and gain market awareness.
The stuff:
Naming, trademarking, brand identity, website, literature and signage.
The results:
Fees increased month-on-month; stronger reputation and awareness.
As a newly formed firm emerging from the legacy of an earlier practice, Witan Solicitors required more than just a logo—they needed a complete brand architecture that would establish credibility from day one. We worked closely with the founding team to define their core messaging, tone of voice, and visual language, ensuring every element reflected their ambition to offer clear, client-centred legal services with a modern edge. From naming and identity design to digital assets and brand collateral, our approach was strategic and intentional, laying the groundwork for a cohesive and confident launch. The result is a brand that feels established yet contemporary—designed to instil trust, support growth, and stand tall in a crowded legal market.
To complement their new brand and support a confident digital launch, we created a bespoke suite of icons tailored to Witan Solicitors’ key service areas. Designed with clarity and consistency in mind, each icon served as a visual signpost—helping users quickly identify and navigate core legal offerings across the website. More than just functional assets, these icons played a vital role in bringing cohesion to the digital experience, reinforcing the visual identity, and adding a refined, approachable layer to the firm’s online presence.
Quote from the customer
TBC
John Brown | Commercial Director
The brand launch for Witan Solicitors firmly established the firm as a credible, contemporary presence within the legal sector. The new identity communicates clarity, confidence, and approachability—mirroring the firm’s commitment to delivering straightforward, client-first legal support. With a structured brand system, cohesive visual language, and an intuitive digital experience, Witan is now positioned to compete with long-established firms while carving out its own distinctive space. As they continue to grow their footprint across Birmingham, Northampton, and London, the brand provides a strong foundation for future expansion—supporting their mission to bring accessible, expert legal guidance to a wider audience.
