Branding That’s to Die For: Four Crosses Gets a Hauntingly Good Makeover

Some venues have history.
Four Crosses has 52 deaths and a reputation for uninvited guests who don’t check out.

Established in 1636, the building has been everything from a coaching inn to a boarding house – but in recent years, it’s made a name for itself with its haunted house tours. The problem? While the ghost stories were spine-chilling, the brand wasn’t exactly raising hairs.

That’s when they knocked on our door (and yes, we double-checked it wasn’t the wind).

Setting the scene

Our brief was clear: give Four Crosses a brand that matched the intrigue, history, and “is that a cold draft or a ghost?” atmosphere of the place. We dug deep into its past – poring over tales of tragic ends, mysterious figures, and centuries of hospitality – to create a visual identity that makes you want to step inside… even if part of you isn’t sure you should.

The result? A polished, distinctive brand that captures both the eerie charm and historic weight of Four Crosses.

Enter ‘Spirit 52’

Because one haunting isn’t enough, we also created a sub-brand: Spirit 52. The name? A nod to the 52 recorded deaths on the property. The purpose? Merchandise and souvenirs for visitors who want to take a little piece of the paranormal home with them – from T-shirts to tote bags.

And that’s not all. Soon, Spirit 52 will live up to its name in more ways than one, with a line of gin, vodka and other spirits (pun entirely intended).

Why it works

We didn’t just design a logo and call it a day. We built a brand story that feels as authentic as the building itself – one that connects visitors to its history, its mystery, and yes, its ghostly residents. The identity is rooted in the venue’s heritage, but sharp enough to stand out in the modern tourism market.

Now, when guests arrive, their first impression is as memorable as the creaking floorboards and unexplained footsteps.