Our team are delighted to share a special treat with you; a glimpse into one of our latest projects. This is our exciting journey of rebranding and packaging redesign for our cherished friends at The English Cake Company.

A Feast for the Senses

At The English Cake Company, it’s all about creating an unforgettable taste experience that embodies the very best of British traditions. Their cakes have long been celebrated for their exquisite flavors, and we were determined to match that deliciousness with an equally captivating visual transformation that showcases the essence of British culture.

Our mission extended beyond aesthetics; it was about telling a story. The design of both the branding and packaging were carefully crafted to not only reflect the delectable cakes inside but to also celebrate the rich culinary heritage of the United Kingdom. Every aspect of the design is a nod to the best of British, from the elegant fonts that harken to traditional British calligraphy to the color palette inspired by the lush landscapes of the British countryside.

The English Cake Company has been a beloved name in the UK for years, with their cakes gracing the shelves of major retailers, supermarkets, and department stores across the country. Now, they are taking their sweet success to new heights by breaking into the international market, starting with the vibrant city of Dubai. The packaging design needed to bridge the gap between their proud British heritage and the international appeal of their cakes.

A Symphony of Taste and Aesthetics with Global Ambitions

With meticulous attention to detail, we’ve ensured that The English Cake Company’s branding and packaging not only evoke the best of Britain but also carry a universal charm that resonates with a global audience. The design proudly proclaims “Made in Britain” while embracing the sophistication that appeals to international consumers.

This project is a testament to the power of collaboration and creativity. Our team are immensely proud of the result, and we’re excited to continue working with partners who share our unwavering commitment to excellence.

More to Come

In the coming weeks, we’ll be sharing more behind-the-scenes glimpses of this delectable project, showcasing the creativity and dedication that went into making it a sweet success.

Thank you for joining us on this journey, and stay tuned for more delectable delights from The English Cake Company, a true testament to the magic of creative collaboration.

Does Your Brand Need a Revamp?

We love sharing our latest design projects – but we’re also eager to embrace new challenges. So, if you have a branding or packaging endeavour of your own that you’d like to bring to life, don’t hesitate to reach out. We’re here to turn your vision into a delectable reality!

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

Our team here at PHd Design are proud to share our recent collaboration with Lioncroft Wholesale, formerly known as East End Foods, on a significant rebranding project. And now that they have officially launched their new branding, we’re delighted to announce the successful completion of their business transformation.

The Importance of the Rebrand

A successful rebrand can have a profound impact on a business, going beyond superficial changes to fundamentally realign its identity with the vision for the future. Lioncroft Wholesale recognised this significance and embarked on their rebranding journey with a clear motivation: to create a new identity that truly resonated with their vision and aspirations. This transformation was driven by their desire to stay relevant in a rapidly changing market and to position themselves as a modern, forward-thinking company.

Throughout the rebranding process, Lioncroft Wholesale’s passion and pride were palpable. Led by the inspirational leadership of the Wouhra family, the entire Lioncroft team approached the project with unwavering enthusiasm and dedication. Their collective belief in the power of their heritage, combined with a shared vision for the future, fuelled their determination to create a brand that would make a lasting impact. With meticulous attention to detail and a genuine drive to deliver excellence, they showcased their commitment to crafting an identity that authentically represented their values and aspirations.

The significance of the Lioncroft Wholesale rebrand lies not only in the physical changes but also in the strategic realignment of their identity. It symbolises their readiness to adapt, innovate, and thrive in a dynamic business landscape. With a fresh and resonant identity in place, Lioncroft Wholesale is poised to make a bold statement, ready to embrace new opportunities, and embark on an exciting chapter of growth and success.

The Journey to Lioncroft Wholesale

Lioncroft Wholesale’s journey has been nothing short of remarkable. It began with the strategic buyback of the family business by Dr. Jason Wouhra and his family, followed by the acquisition of the Aston and Smethwick depots in 2020. These pivotal moves marked the first steps in their quest to build a stronger and more successful enterprise.

They made the strategic decision to delay the rebranding process. Recognising the importance of customer recognition and familiarity, they chose to wait until their valued customers were well-acquainted with the new name. This patient approach ensured a seamless transition, enabling Lioncroft to retain and strengthen the trust of their loyal customer base.

Rebranding with PHd Design

Our branding experts here at PHd Design worked tirelessly to deliver outstanding results, breathing new life into the brand and positioning Lioncroft Wholesale for success.

Central to the rebranding effort was the creation of a striking logo that embodies the brand’s strength and heritage. Our team meticulously crafted a proud lion emblem, symbolising leadership, resilience, and authority. This powerful symbol not only captures the essence of Lioncroft Wholesale but also sets them apart in the market, leaving a lasting impression on their customers.

In addition to the logo, we embarked on an extensive redesign process, revamping the packaging for their entire food range. Our goal was to infuse a modern touch while maintaining a connection to their rich heritage. The result was visually stunning packaging that perfectly aligned with the brand’s new identity. Alongside this, we created captivating brochures that showcased the breadth of their offerings and delivered a consistent brand experience.

But we didn’t stop there – we also crafted a dynamic website that beautifully reflected Lioncroft Wholesale’s values, products, and unique selling points. With intuitive navigation, engaging visuals, and seamless integration of the new brand identity, the website became an impactful digital showcase for their business.

Our exceptional work on the rebranding journey with Lioncroft Wholesale stands as a testament to our dedication and expertise. The transformation we achieved through the logo design, packaging revamp, brochures, and website has elevated the brand to new heights. We are proud to have played a significant role in Lioncroft Wholesale’s rebranding success, and we look forward to witnessing the continued growth and prosperity of their business.

Looking for Design Support?

Are you looking for branding support? We can help! Our award-winning design team have been delighting clients for more than 30 years, and our studio is independently ranked in the top 100 of all creative agencies in the UK.

If you would like to learn more about working with us on your next design project, please get in touch.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.

We’re celebrating the return of our ever-popular ‘Free Design Giveaway’, by looking back at previous winners, and how their chosen project impacted their businesses…

2020

The giveaway was first launched back in 2020, as a way for PHd Design to help support those businesses who were struggling under the weight of the global pandemic. Out of the entries received, one stood out having been hit hard by lockdowns – ‘The Olde Peculiar’. This pub based in Handsacre, had a tremendous history and real ambition. And following a long period without investment, the owners wanted to give the pub branding and signage a makeover – ready for when lockdown ended, and they were able to welcome back customers. However, in close second place was ‘Gina’, a charity providing support to victims of rape and sexual abuse. When we discussed with them the work that they do and the impact it has – we knew we had to help them, so we extended our offer of a free design project – which they gladly accepted.

Both rebrands were fantastic projects for our team, giving them a chance to really flex their creative muscles.

The Olde Peculiar

The Olde Peculiar opted to receive a full rebrand, which included a new logo, signage design and menu design. We think you’ll agree that the results look fantastic!

“We’re very proud of our village pub, being established in 1700 we have a lot of history, character and appeal, but our image looked a little tired. Now… with the help of the team at PHd, our new logo, branding and signage grabs people’s attention, complementing our already superb venue. We’re so pleased with the sensitive re-brand perfect for us, and our customers!”
-Corrine O’Donnell, Owner

GINA

The team at GINA, opted for a full rebrand, hoping that a vibrant new brand would help to build awareness of the charity and their work. The rebrand was certainly a success, and awareness of the charity has greatly increased since 2020. Most recently they have collaborated with actress Emily Atack as part of a BBC documentary exploring sexual harassment.

“We wanted to bring a totally different spin to our sector through our brand; we want to bring colour, eccentricity, intrigue, and just a tiny sprinkling of the good kind of ‘crazy.’ This might sound weird (to have ‘fun’, ‘colourful’ quirky branding for an organisation in our sector); however, we believe that our sector needs this element of vibrancy and something unique (it needs the colour, brightness, joy and hope). Not much to say PHd other than, we LOVE THESE!”
-Lisa Thompson, Chief Executive Officer

2021

Our team agreed that for the 2021 giveaway, we wanted to do things a little differently. This time the competition would be open only to those businesses within the food and drink industry. One entrant in particular caught our attention, with their application requesting a fresh new look. They explained that their products had been rejected by stores, potential customers and the wider target audience. The feedback she had received confirmed that the existing branding and packaging were to blame.

Naturally Heavenly Chocolates

Like many startup’s their initial branding and packaging choices were ‘bootstrap’ selections. With a friend designing the original logo and the packaging being the cheapest available. After having taken the time to understand the businesses ethos, the importance of sustainability and budget restrictions – PHd put together a low cost, multi-functional packaging solution. And using our contacts we were able to source an eco-friendly packaging for the same price per unit as the previous packaging.

“Within a few weeks I was receiving invites from vegan events and companies who had rejected me previously. I’ve been invited to an ’emerging food business’ stand at the BBC Good Food Show, and I’m in discussions with numerous retail units and farm shops who are asking to stock my products.”
“There has been an 80% increase in sales in the 4 months following the rebrand. Social media followers increased by 144% in the first 3 weeks alone, and many people visiting me at markets said that they had seen the brand on social media and wanted to come and say hello and make a purchase.”
-Tina, Owner

2022

2022 was a landmark year for PHd Design, in which we not only celebrated 30 years of design excellence – but also taking home an international design award for our rebrand of Titanic Brewery. To celebrate, it seemed only fitting to run the giveaway not once, but twice this year…

Staffordshire Gin

Staffordshire Gin caught our attention with their unusual request, they were looking for a unique packaging design to house their upcoming limited edition gin. Our team put pencil to paper and began fleshing out initial designs that would compliment their existing branding, whilst highlighting the uniqueness of their new gin. We were also able to source an affordable print company that could accurately print highly detailed designs onto textured paper.

We’ve had to keep this fantastic design under our hats for some time, but now that the ‘Hertiage Edition’ gin has been officially launched, we’re pleased to share the end result.

Military Chef

Our second giveaway of the year received some great applications, but our team were blown away by the enthusiasm of ‘Military Chef’. A former armed forces chef had set up shop selling chocolate and other sweet treats, and was now looking for a full rebrand to help make his business stand out from the competition.

Our team gave their existing logo a full redesign, making it more professional, whilst still embodying the military essence. We then redesigned their packaging to fit the new branding. The new designs proved to be very popular with customers.

Our 2023 Giveaway is Live

If you’d like to be in with a chance to win a free design project from our award-winning design team – you’re in luck – our 2023 giveaway is open to applicants until 22nd February 2023. To be in with a chance of winning simply head to the competition page by clicking here and fill out the application form.

Looking for Design Support?

If you are considering working with a design agency, PHd Design might be the right fit for your business and brand’s needs. Our award-winning design team have been delighting clients for just over 30 years, and our studio is ranked in the top 100 of all creative agencies in the UK.

If you would like to learn more about working with us on your next infographic or design project, please get in touch.

Not quite ready to discuss a project with us? Why not join our fortnightly newsletter to keep up to date with the latest studio news, and get updates on the latest articles, giveaways and special offers from PHd Design – click here to subscribe.