Niyazis Foods
Niyazis Foods is a family-run business and a relative newcomer to the West Midlands food wholesale market. Despite this, the company is already making a notable impact, building strong relationships through its commitment to quality, reliability, and responsive service. With a carefully curated range of food products and essentials sourced from trusted suppliers, Niyazis Foods is rapidly establishing itself as a valued partner for retailers and caterers, bringing fresh momentum to the region’s wholesale sector.
DELIVERABLES
BRANDING
PRINT DESIGN
INFOGRAPHICS
With growth came reflection, and Niyazis Foods recognised the need to strengthen its branding and bring greater structure to how its products were communicated to customers. Acknowledging the importance of clarity, consistency, and professional presentation, the business brought PHd on board to guide this process.
Through this partnership, Niyazis Foods began refining its brand presence and organising its product ranges more effectively, ensuring customers could clearly understand the offering, navigate it with ease, and recognise the value behind it — setting a stronger foundation for future growth and giving their brand a little extra “sizzle.”
Niyazis Foods took a major step in making its offering more approachable by structuring its product range into six distinct categories. Each category was assigned its own unique icon, designed to be instantly recognisable and applied consistently across all aspects of the brand, from marketing materials to digital platforms. This visual system not only makes it easier for customers to navigate the range, but also strengthens brand cohesion, giving Niyazis Foods a clear, organised, and professional presence in every touchpoint.
Quote from the customer
After seeing the work PHd had done for other food businesses, we knew they were the right choice for Niyazis Foods. They really understood our vision and guided us through the process with ease. The results speak for themselves — our brand looks stronger, more organised, and just better overall. We couldn’t be happier with how it all turned out.
Tashin Niyazis | Director
With these improvements, Niyazis Foods has emerged as a much stronger, more confident brand, presenting its products with clarity, consistency, and style. The company now not only functions more efficiently but also looks the part, making a lasting impression on customers and partners alike — proving that when it comes to their brand, they’re really “serving it up hot.”
