Tile
Rite.
Tile Rite, a family-run business based in Staffordshire and one of the UK’s largest sellers of tiling accessories, was finding that their branding was causing them to come unstuck compared to competitors. Recognising the need for a fresh approach, they called in PHd to help them ‘regrout’ their brand identity.
DELIVERABLES
BRANDING
PACKAGING
SIGNAGE
PHd’s task was to modernise the brand’s appearance without losing the essence that made Tile Rite a household name in tiling. This involved updating the logo, colour palette, and overall design aesthetics to create a more contemporary and appealing look. The refreshed branding aimed to convey innovation and quality while staying true to Tile Rite’s roots.
We enhanced the logo’s lines and typography, giving it a fresh and updated feel without losing its original essence. This careful balance of tradition and innovation allowed Tile Rite to retain its established brand equity while appealing to new and existing customers alike.
To further distinguish Tile Rite from its competitors, we developed a vibrant new colour scheme. This bold palette not only grabs attention but also brings energy and modernity to the brand. Alongside the primary colours, we introduced a variety of secondary colours, each representing different stages of the tiling process. These secondary colours were used to colour-code Tile Rite’s diverse range of products, making it easier for customers to navigate their offerings and find exactly what they need.
Building on this foundation, we created a cohesive template system to be used across all packaging. This template ensures consistency, making each product instantly recognisable as part of the Tile Rite family while clearly displaying the unique qualities and special features of each item. The standardised layout includes consistent placement of logos, product names, and key information, alongside dedicated sections for specific attributes and benefits. With this new design, Tile Rite’s products are seamlessly integrated, making it easier for customers to find exactly what they need while ensuring the brand’s image remains firmly in place, just like a perfectly laid tile.
Quote from the customer
We are incredibly proud of how our brand looks now, with its bright and refreshing appearance, it has given us a renewed sense of confidence at trade shows and has made an astounding impact on in-store displays. Our customers have taken notice of our transformation, and our products are selling better than ever.
LAURA HARBIDGE | COMMERCIAL DIRECTOR
We have now applied this new packaging template to hundreds of products, completely transforming the Tile Rite range. This extensive rebranding has unified the product lineup, enhancing the overall customer experience. The rebranding has helped Tile Rite to tile the gap between tradition and modernity, solidifying their position as a trusted name in the industry.
