MAKES*IT Shine: A Bold New Sub-Brand for Concentrates Direct - PHd design

MAKES*IT Shine: A Bold New Sub-Brand for Concentrates Direct

Our Work 24th January 2025

Feature image of MAKES*IT Shine industrial cleaning solution packaging, designed by PHd Design.

When Concentrates Direct came to us with an exciting brief for their latest venture, we knew it was an opportunity to create something unapologetically bold. They wanted a sub-brand for their new range of industrial-grade cleaning solutions—products tough enough to tackle the grime that others can’t. The challenge? Craft a brand that stands out in a crowded market while showcasing the product’s powerful performance. The result? MAKES*IT Shine.

 

A Name with a Wink and a Nod

Let’s address the elephant in the room—or rather, the subtle, cheeky one-liner in the name. MAKES*IT Shine is a clever play on words that delivers just enough edge to get noticed. Pronounced as “Makes it shine,” it nods to the product’s incredible cleaning power. But the playful typography nearly spells out something more risqué—perfectly balancing professionalism with a bit of personality. This isn’t your typical industrial cleaner; it’s a brand with attitude.

Packaging that Packs a Punch

To match the audacious name, we designed packaging that demands attention. Each label is bold and clean (pun intended), with a high-contrast colour palette that ensures visibility on shelves and in industrial environments. The design communicates durability and quality without clutter, ensuring customers know they’re investing in products that deliver results.
From the typography to the materials used, we considered every detail. The design needed to reflect both the strength of the solution and the wit of the brand. Think practical functionality meets visual appeal, because even industrial cleaning products deserve a bit of style.

 

A Growing Range, A Growing Vision

Our work doesn’t stop here. As Concentrates Direct extends the MAKES*IT Shine range in the coming months, we’ll continue to collaborate with them to design packaging that aligns with the brand’s unique voice and growing product line. Every new product is an opportunity to reinforce the brand’s bold identity while addressing practical needs for its industrial clientele.

Why It Works

The success of this project lies in understanding both the product and the people who’ll use it. MAKES*IT Shine isn’t just a cleaning solution; it’s a promise of no-nonsense, get-the-job-done results. By injecting a bit of humour and personality into the brand, we’ve created something relatable, memorable, and effective.

At PHd Design, we’re all about making your brand unforgettable—whether that means turning heads with clever wordplay or delivering designs that work as hard as your products do.

 

Does Your Brand Need a Touch Of Brilliance?

We’re ready to make it shine (Or, you know, whatever else it needs to do.) Let’s get to work – contact us today.

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