Naturally Heavenly Chocolates
Our Work • 7th July 2022
To celebrate World Chocolate Day, we are shining the spotlight on Naturally Heavenly Chocolates.
They specialise in selling vegan, natural, environmentally conscious and freshly made chocolate.
When our design team spoke with the owner, she explained that her product had been
rejected by stores, potential customers and the wider vegan community. Feedback she had received
confirmed that the existing branding and packaging was to blame.
Like many startup’s their initial branding and packaging choices were ‘bootstrap’
selections. With a friend designing the original logo and the packaging being the
cheapest available.
Having taken the time to understand the businesses ethos, the importance of sustainability
and budget restrictions – PHd put together a low cost, multi-functional packaging solution.
And using our contacts we were able to source an eco-friendly packaging for the same price per unit
as the previous packaging.
“Within a few weeks I was receiving invites from vegan events and companies
who had rejected me previously. I’ve been invited to an ’emerging food business’
stand at the BBC Good Food Show, and I’m in discussions with numerous retail units
and farm shops who are asking to stock my products.”
“There has been an 80% increase in sales in the 4 months following the rebrand. Social media
followers increased by 144% in the first 3 weeks alone, and many people visiting me
at markets said that they had seen the brand on social media and wanted to
come and say hello and make a purchase.”
Tina Yates
Owner, Naturally Heavenly Chocolates