A Fresh, Clean Start for Mid-Warwickshire Cleaning Supplies

When Mid-Warwickshire Cleaning Supplies came to us, they wanted more than just a fresh coat of paint – they needed a total brand overhaul. From a revamped logo to sleek new packaging, a fully reimagined website, and eye-catching van fleet livery, they were after a design that matched their business ambition.

The challenge? Making cleaning supplies look as clean and professional as the services they offer, while ensuring the brand stood out in a competitive market. Here’s how we rolled up our sleeves and created a design identity that shines.

Branding with Purpose: The M and W Logo

Let’s talk logos. The logo is often the first touchpoint of a brand, and it needed to be bold yet functional. Our starting point was a clean and simple design that represented both the “M” and “W” in Mid-Warwickshire Cleaning Supplies. We wanted it to be instantly recognisable, and we achieved this by cleverly weaving the two letters together into one dynamic shape – it’s both a mark of distinction and a clever visual cue that ties back to the company’s name.

We didn’t just stop there. The logo’s design needed to be versatile, looking sharp on everything from a business card to a fleet of vans, packaging, and digital platforms. Mission accomplished.

Packaging Design that Pops (and Gets Noticed)

Let’s face it – the cleaning supply market can be a bit, well, uninspiring. So, we took this opportunity to break away from the norm and introduce a packaging design that’s not only functional but also stylish and engaging. The goal was to make each product as appealing as it is practical, ensuring that customers could identify the products quickly, even from a distance. We used bold typography, sharp graphics, and a consistent colour palette that ties back to the brand’s new identity.

But there’s more to packaging than just looking good. It’s about telling a story – and with each box, bottle, or label, we made sure the brand’s reliability and professionalism were at the forefront. Clean, clear, and simple. Just like the products themselves.

A Website that Works as Hard as They Do

Next, we tackled the Mid-Warwickshire Cleaning Supplies website. The company needed an online presence that reflected the quality of service they provide while offering users a seamless experience. We designed a website that’s as easy to navigate as it is visually appealing, using the newly revamped branding elements throughout.

We incorporated intuitive features such as easy-to-find product categories, clear calls-to-action, and a responsive design that works smoothly on mobile and desktop. But most importantly, we made sure the website felt professional, trustworthy, and modern – because when people are choosing a cleaning supply company, they want to know they’re working with the best.

Van Fleet Livery: Clean on the Road

When Mid-Warwickshire Cleaning Supplies’ vans hit the road, we wanted them to be just as eye-catching as the new branding. With the same bold and clean design elements, the fleet now stands out wherever they go. From company signage to van livery, the brand’s identity is front and centre, reinforcing the professional image Mid-Warwickshire Cleaning Supplies has worked hard to build. It’s all about making a lasting impression, even when they’re on the move.

Signage and Literature: The Finishing Touches

From office signage to brochures, we ensured that every physical touchpoint reflected the brand’s new identity. Clear, concise, and professional, the signage now serves as an effective way of introducing customers to Mid-Warwickshire Cleaning Supplies. And when it comes to their literature, we gave it a sleek, polished look that communicates both reliability and expertise.

The Result? A Clean Breakthrough.

What started as a desire to refresh their image ended up transforming Mid-Warwickshire Cleaning Supplies into a brand that stands out in the market for all the right reasons. With a comprehensive brand overhaul that included a new logo, packaging, website, van livery, and more, we’ve helped elevate their professional image to match the exceptional service they provide.

So, if you’re looking to refresh your own brand or need help making your products stand out, we’d love to help. Whether it’s a full brand revamp or a small design tweak, we know how to deliver impactful design solutions that resonate with customers.

And hey, if we can make cleaning supplies look this good, imagine what we can do for you.

Interested in learning more about how we can help transform your brand? Get in touch with us at PHd Design – we promise we’ll make it as simple as wiping away the dirt.