Lichfield Cathedral - PHd design

Lichfield
Cathedral

Lichfield Cathedral is an awe-inspiring structure rich in history that proudly stands tall in the heart of Lichfield, with a striking Gothic style and towering spires, intricate carvings and details, and an impressive collection of art and artifacts, including stained glass windows and ancient manuscripts. Prior to working with PHd Design, Lichfield Cathedral lacked a clear and distinctive brand identity. This meant that it was difficult for the cathedral to stand out in a crowded marketplace and effectively communicate its unique value proposition to visitors and supporters.

DELIVERABLES

BRANDING
PRINT DESIGN
INFOGRAPHICS

PHd Design was brought in to help create a brand strategy and visual identity that would better position Lichfield Cathedral in the minds of its audience. Through research and analysis, PHd Design was able to identify the core values and attributes that set the cathedral apart, and create a brand identity that effectively communicated these qualities.

The resulting brand identity for Lichfield Cathedral is based on a bold, contemporary design that still pays homage to the cathedral’s rich history and Gothic architecture. The visual identity includes a new logo, color palette, typography, and other design elements that are consistently applied across all communications and touchpoints.

PHd Design also created a guide book that condensed the cathedral’s rich history into an engaging and informative format.

The guide book features a clear and concise narrative that takes visitors on a journey through the cathedral’s 1300-year history, highlighting key events and milestones along the way. The text is complemented by beautiful imagery and illustrations that help bring the story to life and give readers a deeper understanding of the cathedral’s architecture, art, and artifacts.

Quote from the customer

“Thank you to the team at PHd, their hard work and creative vision helped us to relaunch a new-look visitor guidebook. Their creative approach enabled us to rethink how we presented the information in clear and concise way. The design and layout is excellent, and has received high acclaim from our Guild of Guides and Welcomers. Working with the team at PHd was a lovely experience, they were quick to listen to our needs and delivered far and above our expectations!”

VICKY OSBOURNE | MARKETING MANAGER

quotation marks

Overall, working with PHd Design has helped Lichfield Cathedral to develop a strong and distinctive brand identity that effectively communicates its unique value proposition to visitors and supporters, and helps the cathedral to stand out in a crowded marketplace.