Crofton
Interiors.

As a leading fit-out contractor, Crofton Interiors is known for its innovative approach to delivering design concepts, bespoke furniture, and fit-out solutions across a range of sectors. With over 13 years of experience in the industry, their team possesses unrivalled technical knowledge and expertise working within commercial, retail, or hospitality clients.

We know… they sound great! Looks-wise… not so good. They called in the experts at PHd.

DELIVERABLES

BRANDING
PRINT DESIGN
WEB DESIGN

Following a series of in-depth strategy meetings, it was determined that the company’s core branding principle – represented by the prominent “C” – would remain unchanged. This decision was made to minimize any potential confusion for both current and future clients, ensuring that the company maintained a consistent image and identity.

Crofton Interiors’ previous logo suffered from an imbalanced design, with the ‘C’ element overwhelming the rest of the logo and making it difficult to read, particularly at small sizes. However, with the introduction of their new logo, Crofton Interiors has achieved a well-balanced and proportionate design that can be used in a variety of formats. The new logo reflects the company’s commitment to excellence and attention to detail, and it is poised to become an iconic representation of the Crofton Interiors brand.

The new Crofton Interiors logo features beams intertwined to form the letter ‘C,’ representing the company’s skill and expertise in the field of joinery and building works. This unique and memorable design serves as a symbol of Crofton’s commitment to quality craftsmanship and attention to detail, and it is sure to leave a lasting impression on clients and partners alike.

Quote from the customer

We chose PHd for our business rebranding, relying on a trusted recommendation. Their guidance and involvement at every stage ensured a tailored solution aligned with our business model. Beyond a new logo, PHd understood our identity, future goals, and work, creating a visually cohesive scheme for our current and future growth phases. Their extensive experience has delivered a powerful and easily recognizable branding across all platforms. We appreciate their work and anticipate continued collaboration.

Thank you PHd and we look forward to working with you on an ongoing basis.

CARL HUBBARD | DIRECTOR

As a part of their rebranding effort, we collaborated with Crofton Interiors to revamp their website, with a focus on creating an optimal user experience. Through a process of simplification and streamlining, we worked to enhance the user’s journey and make all information more easily understandable. The result is a website that showcases Crofton’s capabilities and expertise while also being intuitive and user-friendly, ensuring that visitors can quickly find the information they need and engage with the company’s offerings.

Crofton Interiors now has the ability to effectively and impactfully showcase their brand in a way that accurately represents their values and offerings.

SEE FOR YOURSELF – VISIT THE CROFTON WEBSITE

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Approved
Shopfitting

Approved Shopfitting & Interiors are leading shopfitters in the UK, specialising in shopfitting, refurbishment and interiors. They manage and deliver high end bespoke projects across a wide variety of industry sectors.

However, they had a bit of a problem… They offered so many services that they struggled to let potential clients know about everything they could do for them. So, they turned to PHd to help them find the right solution.

DELIVERABLES

BRANDING
INFOGRAPHICS
PRINT DESIGN
WEBSITE DESIGN

We tackled the core issue at the heart of their problem, which was their branding, or rather, their lack of it. Their previous brand was hastily put together without any thought, leaving no room for growth or effective communication. To solve this, we refined their logo and expanded on their overall branding, developing categorized color schemes that could be used to effectively segment and organize their services.

Next, we focused on finding a way for Approved Shopfitting & Interiors to effectively communicate their operations and the process they follow for planning and executing jobs. To achieve this, we divided their process into three distinct stages – Planning, Execution, and Completion. Our goal was to create a clear roadmap that customers could follow when working with Approved.

To convey this process visually, we developed three infographics that showed the build at various stages. These infographics helped to illustrate the journey the customer would take when working with Approved, from the initial planning phase through to the completion of the project. By breaking down the process into stages and presenting it in a clear and concise manner, we were able to help Approved communicate their services more effectively to potential clients.

The infographics we created proved to be a versatile tool that could be used across all of Approved Shopfitting & Interiors’ marketing channels. We then took things a step further by developing additional versions of the infographics that were tailored to specific areas of their website, such as budget and timescale.

Quote from the customer

Our brand and marketing were completely transformed by PHd, helping us realise the immense value of presenting ourselves in a positive light.
We are thrilled with the outcome of our marketing efforts and our website.

SPENCER TURNER | MANAGING DIRECTOR

By expanding on specific points and highlighting key information through the use of infographics, we were able to make it easier for potential clients to understand the process and get a better idea of what to expect when working with Approved. The result was a more engaging and informative website that helped to establish the company as a reliable and trustworthy partner for all their clients’ shopfitting needs.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Andrew Downing
Booth Estate Agents.

Founded in 2019, Andrew Downing Booth Estate Agents has quickly become one of the most innovative and trailblazing high-end estate agencies in Staffordshire. Despite their relatively short time in the industry, their team of passionate and experienced professionals has already established a reputation for excellence, and they are committed to delivering exceptional service to their clients.

They felt that their branding had served them well but that it needed a refresh, so they got in touch with PHd and we started working on something that would ‘move’ them.

DELIVERABLES

BRANDING

A variety of properties offered by Andrew Downing Booth estate agents.

Their previous logo was ill-thought and gave the company an outdated appearance. By updating their logo through subtle yet crucial changes we helped modernize their brand and convey a more contemporary image.

Andrew Downing Booth's new branding in full color, showcasing a modern and professional feel.

Their new brand now has the versatility and applicability to be applied to a variety platforms and mediums with ease.

Another area in which we improved was their colour palette. As this was to be an evolution of the previous brand we felt that it was important to stick within the same colour tones of the previous brand. Through various rounds of colour testing and elimination, we landed on a palette of colours that were all perfectly complimentary, vastly improving the logo and taking it from toned down and dull to prominent and exciting.

As a part of their rebranding effort, Andrew Downing Booth introduced three sub-brands that required a slight derivation to distinguish them from the main brand. The aim was to ensure that each sub-brand had its own unique identity while still maintaining visual consistency with the primary brand. By implementing these changes, the sub-brands were better able to stand out and communicate their distinct value propositions to the target audience.

Andrew Downing Booth's new branding applied to office stationery and business cards.

An eye-catching external advertisement featuring Andrew Downing Booth's rebranded identity.

Quote from the customer

We reached out to PHd for a rebranding project a few years into our business. Our initial logo, created by our boards company due to budget constraints, left us unsatisfied. PHd helped us redefine our brand, making it more professional and effective. They also redesigned our sale boards, significantly boosting brand visibility during a period of growth. In hindsight, I regret not choosing PHd from the start for their exceptional work. I’m grateful to the entire team.

ANDREW DOWNING BOOTH | MANAGING DIRECTOR