Batemans’ previous brand was a conglomeration of smaller rebrands, each operating independently and sometimes in competition with one another, depending on the product. This decentralised approach resulted in a lack of cohesive brand identity and strategy. Various sub-brands emerged, each vying for attention and diluting the overall brand message. This fragmentation made it challenging to manage and maintain a unified brand image across the brewery’s diverse product range.

In our brand evolution, each pump clip now boasts a unique shape, enhancing visual distinction. We’ve also streamlined information hierarchy, ensuring Batemans Brewery stands out while key details like beer name and type remain clear and easily identifiable.

Starting with their logo, we applied some simple yet effective changes that have helped them better stand out in the evergrowing craft beer market.

The old logo, much like the new one features an illustration of the Titanic riding on the waves, something that felt appropriate for the brewery’s name and nautical theme. However, the design felt a bit dated and didn’t quite capture the modern and innovative spirit of the brewery’s beers. We redrew the illustration in a simpler, cleaner and more dynamic fashion that completely transforms the logo itself and made some technical tweaks to the size and spacing of the outer elements and text to allow for the logo to having the breathing space it needs in whatever medium!

The four sub-brands, Stripe Homes, Stripe Commercial, Stripe Students, and Stripe Digital, each have their own distinctive brand identities, which are integrated into the overall parent brand.

From their distinctive logo to their engaging website, every aspect of Kingston Noble’s brand now exudes confidence, energy, and professionalism. Their imagery is loud, not quiet – making a powerful statement that sets them apart from their competitors.

Today, Kingston Noble continues to thrive and make a difference in the recruitment industry, thanks in no small part to their strong and memorable brand identity.

Hara Professional’s identity began with a logotype carefully crafted from a base font and then refined to create a distinctive, recognisable mark. In the logo lockup, supporting elements are aligned to the left of the logotype, leaving purposeful space on the right to accommodate additional messaging or imagery. This thoughtful design guides the viewer’s eye forward, drawing attention seamlessly to the product and reinforcing Hara Professional’s confident, professional presence in the market.

To ensure uniformity across the brand, every Hara product adheres to a specific template that displays relevant information in a consistent location on the packaging. This design decision was carefully considered to enable salon staff to quickly locate vital product information without having to spend excessive time searching for it. All the while looking great on the shelves!

During the design process for Hara’s website, we took into account the website’s intended purpose and target audience. The primary visitors were beauty professionals seeking to learn more about the brand and access training videos and other brand resources. As a result, the website had to be user-friendly and easy to navigate, directing visitors to their intended destination quickly and efficiently. The main objective of the website was to educate visitors about the brand rather than directly selling products to them.

Four Oaks Financial Services Limited’s previous logo featured four oak leaves, a direct reference to the company’s name and the nearby Four Oaks area. We recognised the importance of retaining this element in the rebrand to ensure that the company maintained its existing brand recognition. By reimagining and refining the original design, we were able to modernise the logo while preserving its core visual identity, resulting in a refreshed and recognisable brand image.

FOFS provides support to their clients across six core sectors: Retirement, Protection, Investments, Mortgages, Inheritance, and Corporate. Prior to their rebranding, their website and print media lacked clear navigation, resulting in a confusing and wordy collection of corporate jargon.

In order to eliminate any misunderstandings, we developed a system for navigation which employs specific icons and colors to simplify the different service areas of FOFS. These icons can now be used on all of their marketing materials.