Children of Courage Awards.

The Children of Courage Awards Birmingham, established by SJP, recognises and celebrates the remarkable bravery and achievements of young people across the city. The awards shine a light on resilience, determination, and the extraordinary impact children can have in their communities, creating a platform that honours their stories and inspires others.

DELIVERABLES

BRANDING
PRINT DESIGN
WEB DESIGN

Our role was to craft a visual identity that reflected this spirit of courage and optimism. From developing a distinctive logo to designing supporting brand elements, we sought to create a cohesive and uplifting brand that could convey the awards’ values, resonate with families and supporters, and ensure a memorable presence for this important celebration.

Our process began by exploring the spirit of the children being celebrated. We wanted the brand to reflect courage, joy, and resilience, while feeling special for Birmingham’s first awards. Through sketches, moodboards, and design experiments, we developed a visual identity that conveyed warmth, optimism, and pride, creating an emotional connection with children, families, and the community.

We extended the brand across all marketing for the awards night, designing signage, banners, presentation slides, table talkers, and brochures. Each piece was crafted to feel cohesive and celebratory, ensuring the brand came to life in the room and guided guests through the evening with clarity, warmth, and a sense of occasion.

Quote from the customer

TBC

Sophie Jukes | Director

The Children of Courage Awards Birmingham was brought to life through a brand that celebrated bravery, joy, and community. From the visual identity to every touchpoint on the night, the design helped create a memorable, uplifting experience for all involved—making the inaugural event truly special and setting a high standard for future editions.

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Solely Cremation.

Solely Cremation is a family-focused service offering simple and dignified cremations for those who want a straightforward alternative to traditional funerals. Based in Lichfield, their team provides compassionate support at a difficult time, helping families arrange everything with ease, clarity, and respect. Their approach is about keeping things uncomplicated and affordable, while still ensuring every detail is handled with care.

DELIVERABLES

BRANDING
PRINT DESIGN
WEB DESIGN

When Solely Cremation approached us, they already had an established reputation—especially through their sister companies—and wanted to evolve their brand rather than reinvent it. They selected us based on our track record of delivering trust-worthy, polished branding and design services, knowing that we understood both the sensitivities of the sector and the importance of conveying dignity, clarity, and compassion. The goal was to refine what they already had: improve messaging, visual identity, and user experience, without losing the comforting familiarity customers had come to depend on.

We started by auditing their existing brand assets: logo, typography, iconography, colour palette, tone of voice, and customer touchpoints. From there, we created a series of refined branding guidelines, introducing more simplified iconography to reduce visual clutter and unify all materials. We carried that through to marketing collateral — printed and digital — ensuring consistency, readability, and a sense of calm in every piece. Each icon was built to be instantly recognisable and to carry meaning without over-complication, guiding users’ eyes and supporting emotional ease rather than overwhelming them.

Quote from the customer

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Sophie Jukes | Director

As part of Solely Cremation’s brand evolution, we redesigned their website to create a more simple and compassionate user experience. By streamlining the structure and navigation, we made key information easier to access, reducing barriers for people seeking guidance during difficult times. The visual elements were refined, with clear and empathetic messaging, and layouts polished for seamless use across desktop, tablet, and mobile. Alongside this, we introduced consistent marketing materials and simplified iconography to unify their brand presence. The result is a modern, cohesive identity that retains the warmth and dignity their clients expect, while communicating professionalism and trust, making it easier for families to connect with and feel supported by Solely Cremation when it matters most.

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Maguire Jackson.

Maguire Jackson is Birmingham’s leading independent estate agent, dedicated to delivering exceptional service and unrivalled expertise across the city’s property market. With a focus on premium homes and investment opportunities, the team provides discerning clients with clear guidance, personalised strategies, and trusted advice at every stage of their property journey. From valuations and sales to lettings and portfolio management, Maguire Jackson ensures each client receives tailored solutions designed to maximise value and unlock long-term success. Renowned for market insight, professional integrity, and a commitment to excellence, Maguire Jackson stands as the trusted partner for those seeking to buy, sell, rent, or let in Birmingham.

DELIVERABLES

BRANDING
PRINT DESIGN
PACKAGING
SIGNAGE

We have worked with Maguire Jackson for over 20 years, guiding their brand through key stages of growth and transformation. A decade had passed since their identity was last revisited, and with Birmingham’s property landscape evolving rapidly, it was clear the time had come for a refresh. Their established reputation for excellence remained strong, but the visual language no longer captured the modernity and distinction that sets them apart. This project called for a considered evolution—one that would respect the heritage of the brand while introducing a sharper, more contemporary presence.

As part of the brand refresh, we completely redesigned Maguire Jackson’s offices with a focus on bold visual presence and lasting impact. Striking wall graphics, refined signage, and carefully considered display elements were introduced to ensure the space reflects their premium positioning and prominence in Birmingham. Every detail was crafted to capture attention, convey professionalism, and reinforce the brand’s authority in the market. The result is an office environment that not only looks exceptional but also communicates confidence and distinction to every visitor, keeping Maguire Jackson at the forefront of the city’s property scene.

Quote from the customer

TBC

John Brown | Commercial Director

The rebrand for Maguire Jackson successfully captured the essence of their position as Birmingham’s premier estate agent—reinforcing their reputation as a trusted, forward-thinking leader in the property market. The refreshed identity reflects both their professionalism and their client-focused approach, while establishing a strong foundation for continued growth. With a more structured operational presence and a revitalised, user-focused digital experience, Maguire Jackson now stands out online—making it easier for clients to discover, explore, and engage with their services. Confident in their renewed direction, they are poised to strengthen their influence across Birmingham’s property landscape and continue setting the standard for excellence.

Let’s talk.

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Lifestyle Express.

Lifestyle Express is a UK-based convenience store fascia, committed to supporting independent retailers and enhancing everyday living for their customers. With a focus on practical support and expert guidance, the team helps shop owners navigate everything from product selection and affordability to store planning and long-term growth strategies. Lifestyle Express also offers trusted advice on cost-effective solutions, tailored services, and sustainable value for both retailers and the local communities they serve.

DELIVERABLES

BRANDING
PRINT DESIGN
SIGNAGE
INFOGRAPHICS

Lifestyle Express approached us to bring new life and character to a tired and poorly viewed retail brand. Having already built trust through our work with their parent group, we were perfectly placed to deliver. Our goal was to create a refreshed visual identity that modernised the brand while highlighting its wide selection of products, approachability, and community focus. The result revitalises Lifestyle Express’s presence, enhancing visibility and strengthening its connection with customers and the communities they serve.

A standout feature of the refreshed Lifestyle Express brand is its new mascot—a cheerful, smiling star subtly hidden within the logo. This playful detail literally adds “life” to the brand, bringing energy and personality to every touchpoint. It reinforces the brand’s approachability and community focus, creating a memorable and engaging experience for customers and passers by.

Quote from the customer

TBC

Daniel Dorricott | Head of Sales

To extend this personality in-store, we developed a bespoke iconography system for wayfinding and interior signage. Each icon guides customers effortlessly while reflecting the brand’s friendly, approachable character, creating a welcoming and intuitive shopping experience that fully brings the refreshed brand identity to life.

The Lifestyle Express rebrand was a full-scale reinvigoration of the brand’s identity and presence. From the logo and colour palette to typography and imagery, every element was designed for consistency, vibrancy, and relevance across both digital and physical touchpoints. We redesigned the store fronts to create a modern, welcoming façade, and introduced a hidden smiling star mascot, playful iconography, and cohesive in-store signage to bring the brand to life. Beyond aesthetics, the rebrand improved functionality and the customer journey, making stores easier and more enjoyable to navigate. The result is a modern, confident Lifestyle Express brand with a clear personality, stronger community presence, and renewed appeal to both retailers and customers alike.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Midshires Group.

Midshires Group is a Staffordshire-based mobility specialist dedicated to enhancing independence and quality of life. With a focus on practical support and expert guidance, the team helps clients navigate everything from equipment selection and financial accessibility to lifestyle planning and long-term care solutions. Midshires also offers trusted advice on cost-effective mobility options, tailored planning, and sustainable growth for individuals and care providers alike.

DELIVERABLES

BRANDING
INFOGRAPHIC
WEBSITE DESIGN

Midshires Group approached us in search of a complete brand transformation—one that would more accurately reflect the depth of their mobility solutions and clearly communicate their value to a diverse client base. They recognised that their existing digital presence was no longer fit for purpose and needed a brand that would not only stand out online but also resonate with modern audiences. Our task was to craft a visual identity that conveyed their professionalism and trusted expertise, while also highlighting their compassionate, future-focused ethos. We immersed ourselves in understanding their mission to empower independence and improve lives, and from there, developed a refreshed brand that not only modernised their appearance but also aligned seamlessly with their vision for growth. The result has positioned Midshires Group as a standout force within the mobility sector—enhancing their visibility and strengthening their connection with those they serve.

To support their renewed digital presence, we designed a suite of bespoke icons to be used primarily across their website and online platforms. Each icon was crafted to represent a specific product category or service area, helping users navigate the site with clarity and ease. Beyond function, the icons also reinforced the new visual identity—adding character, consistency, and a user-friendly touch to the overall online experience.

Quote from the customer

TBC

John Brown | Commercial Director

The rebrand for Midshires Group successfully captured the heart of their mission—positioning them as a trusted, forward-thinking leader in the mobility sector. The new brand identity reflects both their professionalism and their compassionate, solutions-driven approach, while laying a strong foundation for future growth. With a clearer operational structure and a revitalised, user-focused digital presence, Midshires now stands out online—making it easier for customers to discover, explore, and engage with their offerings. Confident in their new direction, Midshires Group is now firmly positioned as a national leader, ready to expand their reach, deepen their impact, and step boldly into the next chapter of their journey.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Russou Services.

Russou Services is a newly established company dedicated to providing tailored solutions for property professionals. Specialising in Reapit training, streamlining processes, project management, and portfolio services, Russou was in need of a professional brand to reflect its commitment to excellence and innovation. The challenge was to craft a visual identity that not only encapsulates the company’s expertise in client accounting and audit preparation but also positions it as a trusted partner in the property sector. The result is a brand that exudes professionalism, reliability, and forward-thinking – a fitting foundation for Russou’s launch into the market.

DELIVERABLES

BRANDING
WEBSITE DESIGN

After exploring a variety of concepts and refining ideas through multiple revisions, we arrived at the perfect design that encapsulated Russou Services’ core values. The process involved careful consideration of the company’s mission to streamline and simplify the complexities of property management, ensuring that every element of the brand spoke to clarity, precision, and professionalism. Through collaborative feedback and a dedication to perfecting the vision, we crafted a brand identity that not only met Russou’s immediate needs but also positions them for long-term success in the competitive property sector.

A key part of this transformation was meticulously redesigning the logo, ensuring it was mathematically perfect and far more visually harmonious. Through precision, balance, and refined typography, we crafted an identity that exudes professionalism and heritage. Combined with a broader brand refresh, this has strengthened customer engagement and reinforced Lyalvale’s reputation as a leading name in shotgun ammunition.

We selected a bold, modern colour palette to convey trust, sophistication, and innovation. The combination of contemporary tones with strong contrasts ensures visual impact and clarity, giving Russou Services a distinctive presence in the property sector while remaining timeless as the brand grows.

Quote from the customer

We’re thrilled with the final result of our branding project with PHd. As a company working with high-profile property professionals, we needed an identity that reflects our expertise and ambition. The bold, modern design has given us a strong, confident presence, and we now feel much more assured as a brand. It’s the perfect foundation as we move forward, and we’re excited to see the impact it will have on our growth.

Clarice Taylor | Managing Director

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Lyalvale.

Lyalvale, a renowned British manufacturer of shotgun cartridges, has been at the heart of the shooting industry for decades. Based in Staffordshire, the company has built a legacy of excellence, producing high-quality cartridges trusted by sportsmen, gamekeepers, and competitive shooters alike. With a commitment to precision engineering and innovation, Lyalvale continues to supply a diverse range of shotgun ammunition, combining tradition with cutting-edge technology to meet the demands of modern shooting.

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After years of inconsistent branding that failed to reflect its true quality and heritage, Lyalvale faced challenges in establishing a strong and cohesive identity in the competitive shooting industry. To address this, we were brought in to refine and elevate the brand. Through our expertise and strategic direction, Lyalvale successfully revitalised its image, strengthened customer engagement, and reinforced its reputation as a leading name in shotgun ammunition.

Lyalvale’s packaging has undergone a complete transformation, bringing consistency, clarity, and a refined aesthetic that reflects the brand’s premium quality. The new design ensures a cohesive look across the entire range, making it instantly recognisable and visually striking. With the intelligent use of colour coding and clear iconography, customers can now easily identify the right cartridge for their needs at a glance. This streamlined approach not only enhances the packaging’s visual appeal but also improves functionality, ensuring that both seasoned shooters and newcomers can quickly and confidently select the perfect ammunition.

Quote from the customer

We couldn’t be happier with the results of the rebrand. The new logo, packaging, and overall identity truly reflect the quality and heritage of Lyalvale. The consistency and clarity across our range have made a huge difference, and our customers have noticed. It’s refreshing to see how far we’ve come, and we’re excited for the future with PHd alongside us!

Marcus Iddon | Managing Director

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Lioncroft.

Lioncroft Wholesale, formerly East End Foods, is a family-owned business with deep roots in the West Midlands’ food and drink wholesale industry. Founded by the Wouhra family over 50 years ago, the company has grown into a trusted name, offering an impressive range of over 16,000 products, including food, beverages, and household essentials from more than 200 leading brands.

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BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After a rebrand that didn’t achieve the desired impact, Lioncroft Wholesale faced significant challenges in maintaining its position in the competitive wholesale market. To help them overcome these obstacles and refresh their brand, we were brought in. With our support and guidance, Lioncroft was able to revitalise its brand identity, enhance customer engagement, and strengthen its reputation as a key player in the wholesale industry.

Lioncroft Wholesale’s original branding featured a lion, a symbol they wanted to keep, but the design was outdated, conveying a sense of tiredness, sluggishness, and old-fashioned appeal—qualities they didn’t want to associate with their brand. To reposition the company as a dynamic and modern market leader, a complete revamp of the lion logo was needed. The aim was to maintain the symbolism of the lion while giving it a fresh, energetic look that better reflected the company’s values of innovation and growth.

To ensure consistency across Lioncroft Wholesale’s brand, we developed a full set of brand guidelines. These guidelines covered everything from logo use to colour schemes, fonts, and tone of voice, ensuring the brand maintained a cohesive presence across all channels. This helped Lioncroft present a unified and recognisable identity, both online and offline, and provided clear direction for their team as they expanded and evolved in the wholesale market.

Quote from the customer

Lioncroft have seen a 38% increase in sales canned goods since the rebrand and re packaging of Lioncroft’s own brand products. This has happened in the space of 12 months from the launch of the new canned range. The success of PHd’s designs continues to make improvements to our sales figures as we continue to increase the range of products being designed through PHd

Jasbir Whoura | Chairman

We redesigned Lioncroft Wholesale’s own-brand product packaging into two distinct styles: one for the wholesale market and another for retail. The wholesale packaging focused on bold, practical designs that emphasised value and ease of display, catering to business buyers. For the retail range, we created more visually appealing packaging, with vibrant colours and modern typography to attract individual consumers in competitive retail environments. Both designs were crafted with their target audiences and sales environments in mind, while staying true to the Lioncroft brand identity.

As part of their rebrand, we redesigned Lioncroft Wholesale’s wholesale, hospitality, and corporate websites, tailoring each to its specific audience. The websites were optimised for improved functionality, clearer navigation, and a modern look, aligning with the updated brand identity. This overhaul made the sites more user-friendly and engaging, allowing customers to easily access relevant information and place orders.

These changes, along with the refreshed branding, have greatly enhanced Lioncroft’s market presence. The company now presents a unified, professional image across all platforms, driving stronger customer engagement and reinforcing its position as a leader in the wholesale industry.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

NAE Solutions.

NAE Solutions is a Staffordshire-based agency that offers a wide range of business support services. Their focus is on helping clients streamline operations in areas such as finance administration, time management, and marketing activities. They also provide expert advice on cost-saving strategies, business planning, and growth strategies.

DELIVERABLES

BRANDING
INFOGRAPHIC
WEBSITE DESIGN

NAE came to us looking for a complete brand refresh that would better reflect their comprehensive service offerings and communicate their value more clearly to potential clients. Our role was to ensure their new branding embodied their professionalism and expertise, whilst also showcasing their dynamic, forward-thinking approach. We took the time to understand their core values and business goals, then crafted a visual identity that not only modernised their look but also aligned with their growth strategy. The updated branding helped position NAE Solutions as a key player in their sector, improving their visibility and helping them to connect more effectively with their target audience.

We streamlined their operations by organising the company into two distinct divisions, each with a dedicated focus on three key areas of their business. This restructuring allowed them to better target their expertise, improve efficiency, and enhance service delivery across their core offerings.

Quote from the customer

PhD Design did an incredible job of transforming our original logo into something truly professional and meaningful. They took the time to understand our business and goals, refining the logo to include subtle elements that represent the different services we offer. The colour coordination and custom icons have made it easier for our clients to understand what we do, and the whole design feels fresh and versatile. Thanks to their work, we now feel more confident talking about our brand. We’ll definitely be turning to them for future projects..

Nicola Edwards | Director

The rebrand for NAE Solutions successfully captured the essence of their business, positioning them as a dynamic and trusted partner for local companies looking to optimise and grow. The new brand identity not only reflects their professionalism and versatility but also paves the way for future expansion. With a clearer structure and a revitalised image, NAE Solutions is now better equipped to connect with their target audience and confidently step into the next phase of their growth journey.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Perfection Foods.

Perfection Foods’ journey began over 45 years ago in a humble flour mill, where Mr. Bath’s dedication and passion laid the foundation for what would become something special. With an unwavering commitment to quality, he produced the finest flour. Today, his grandsons carry on that legacy, running an internationally renowned bakery right in the heart of England, crafting delicious baked goods that are loved around the world!

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

Perfection Foods experienced rapid growth over the years, expanding both their product range and global reach. However, with that fast-paced expansion came several hastily created versions of their brand. From years of “quick fixes” to meet demand, their branding became inconsistent, with multiple iterations in circulation, each lacking cohesion and a clear identity. As the company grew, it became evident that a stronger, unified brand was needed to truly reflect the quality and craftsmanship behind their baked goods.

Perfection Foods’ new brand retains the familiar structure of their previous identity, ensuring a sense of continuity and recognition. However, it has been significantly refined to better reflect the company’s high standards and global reputation. By modernizing the design and introducing a more cohesive visual language, the new brand not only feels fresh but also elevates the perception of quality.

We expanded Perfection Foods’ brand by introducing a cohesive typeface and color scheme, creating a unified and consistent look across all materials. This helped strengthen the brand’s identity and ensure a more recognisable presence in all markets.

Quote from the customer

We are extremely pleased with the remarkable rebranding effort the team has put into Perfection Foods. The revamped logo, packaging, and unified branding capture our dedication to quality and our British roots beautifully. This refreshed identity has given our brand a modern flair that we take great pride in, and it has inspired our entire operation to feel more energized and confident. Their creativity and careful attention to detail have significantly enhanced our presence in the baking industry.

GURDEEP SINGH BATH | CEO

Perfection Foods boasts an impressive lineup of brands, each featuring dozens of products. They sought assistance in rebranding their two largest brands: The English Cake Co., which primarily targets international markets, and The Chelsea Bakery, focused on domestic consumers. This rebranding effort aims to enhance their market presence and better reflect the quality and tradition associated with each brand.

While both The English Cake Co. and The Chelsea Bakery offer the same high-quality products, their branding needed to be distinctly different to attract their target consumers effectively. The English Cake Co. aimed to emphasize its British roots, as its products are primarily sold on the shelves of supermarkets and department stores in North America and the Middle East. In contrast, The Chelsea Bakery needed a brand identity that would both fit in and stand out among the premium selections at UK retailers like Waitrose and Marks & Spencer. This strategic differentiation ensures that each brand resonates with its respective audience while showcasing the quality and heritage of Perfection Foods’ baked goods.

The overall outcome for Perfection Foods and its respective brands has been nothing short of success. Through strategic rebranding and a clear focus on their target markets, both The English Cake Co. and The Chelsea Bakery have effectively captured consumer attention and increased their market presence.

Let’s talk.

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