Lioncroft.

Lyalvale, a renowned British manufacturer of shotgun cartridges, has been at the heart of the shooting industry for decades. Based in Staffordshire, the company has built a legacy of excellence, producing high-quality cartridges trusted by sportsmen, gamekeepers, and competitive shooters alike. With a commitment to precision engineering and innovation, Lyalvale continues to supply a diverse range of shotgun ammunition, combining tradition with cutting-edge technology to meet the demands of modern shooting.

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After years of inconsistent branding that failed to reflect its true quality and heritage, Lyalvale faced challenges in establishing a strong and cohesive identity in the competitive shooting industry. To address this, we were brought in to refine and elevate the brand. Through our expertise and strategic direction, Lyalvale successfully revitalised its image, strengthened customer engagement, and reinforced its reputation as a leading name in shotgun ammunition.

A key part of this transformation was meticulously redesigning the logo, ensuring it was mathematically perfect and far more visually harmonious. Through precision, balance, and refined typography, we crafted an identity that exudes professionalism and heritage. Combined with a broader brand refresh, this has strengthened customer engagement and reinforced Lyalvale’s reputation as a leading name in shotgun ammunition.

Lyalvale’s packaging has undergone a complete transformation, bringing consistency, clarity, and a refined aesthetic that reflects the brand’s premium quality. The new design ensures a cohesive look across the entire range, making it instantly recognisable and visually striking. With the intelligent use of colour coding and clear iconography, customers can now easily identify the right cartridge for their needs at a glance. This streamlined approach not only enhances the packaging’s visual appeal but also improves functionality, ensuring that both seasoned shooters and newcomers can quickly and confidently select the perfect ammunition.

Quote from the customer

We couldn’t be happier with the results of the rebrand. The new logo, packaging, and overall identity truly reflect the quality and heritage of Lyalvale. The consistency and clarity across our range have made a huge difference, and our customers have noticed. It’s refreshing to see how far we’ve come, and we’re excited for the future with PHd alongside us!

Marcus Iddon | Managing Director

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Lioncroft.

Lioncroft Wholesale, formerly East End Foods, is a family-owned business with deep roots in the West Midlands’ food and drink wholesale industry. Founded by the Wouhra family over 50 years ago, the company has grown into a trusted name, offering an impressive range of over 16,000 products, including food, beverages, and household essentials from more than 200 leading brands.

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After a rebrand that didn’t achieve the desired impact, Lioncroft Wholesale faced significant challenges in maintaining its position in the competitive wholesale market. To help them overcome these obstacles and refresh their brand, we were brought in. With our support and guidance, Lioncroft was able to revitalise its brand identity, enhance customer engagement, and strengthen its reputation as a key player in the wholesale industry.

Lioncroft Wholesale’s original branding featured a lion, a symbol they wanted to keep, but the design was outdated, conveying a sense of tiredness, sluggishness, and old-fashioned appeal—qualities they didn’t want to associate with their brand. To reposition the company as a dynamic and modern market leader, a complete revamp of the lion logo was needed. The aim was to maintain the symbolism of the lion while giving it a fresh, energetic look that better reflected the company’s values of innovation and growth.

To ensure consistency across Lioncroft Wholesale’s brand, we developed a full set of brand guidelines. These guidelines covered everything from logo use to colour schemes, fonts, and tone of voice, ensuring the brand maintained a cohesive presence across all channels. This helped Lioncroft present a unified and recognisable identity, both online and offline, and provided clear direction for their team as they expanded and evolved in the wholesale market.

Quote from the customer

Lioncroft have seen a 38% increase in sales canned goods since the rebrand and re packaging of Lioncroft’s own brand products. This has happened in the space of 12 months from the launch of the new canned range. The success of PHd’s designs continues to make improvements to our sales figures as we continue to increase the range of products being designed through PHd

Jasbir Whoura | Chairman

We redesigned Lioncroft Wholesale’s own-brand product packaging into two distinct styles: one for the wholesale market and another for retail. The wholesale packaging focused on bold, practical designs that emphasised value and ease of display, catering to business buyers. For the retail range, we created more visually appealing packaging, with vibrant colours and modern typography to attract individual consumers in competitive retail environments. Both designs were crafted with their target audiences and sales environments in mind, while staying true to the Lioncroft brand identity.

As part of their rebrand, we redesigned Lioncroft Wholesale’s wholesale, hospitality, and corporate websites, tailoring each to its specific audience. The websites were optimised for improved functionality, clearer navigation, and a modern look, aligning with the updated brand identity. This overhaul made the sites more user-friendly and engaging, allowing customers to easily access relevant information and place orders.

These changes, along with the refreshed branding, have greatly enhanced Lioncroft’s market presence. The company now presents a unified, professional image across all platforms, driving stronger customer engagement and reinforcing its position as a leader in the wholesale industry.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

NAE Solutions.

NAE Solutions is a Staffordshire-based agency that offers a wide range of business support services. Their focus is on helping clients streamline operations in areas such as finance administration, time management, and marketing activities. They also provide expert advice on cost-saving strategies, business planning, and growth strategies.

DELIVERABLES

BRANDING
INFOGRAPHIC
WEBSITE DESIGN

NAE came to us looking for a complete brand refresh that would better reflect their comprehensive service offerings and communicate their value more clearly to potential clients. Our role was to ensure their new branding embodied their professionalism and expertise, whilst also showcasing their dynamic, forward-thinking approach. We took the time to understand their core values and business goals, then crafted a visual identity that not only modernised their look but also aligned with their growth strategy. The updated branding helped position NAE Solutions as a key player in their sector, improving their visibility and helping them to connect more effectively with their target audience.

We streamlined their operations by organising the company into two distinct divisions, each with a dedicated focus on three key areas of their business. This restructuring allowed them to better target their expertise, improve efficiency, and enhance service delivery across their core offerings.

Quote from the customer

PhD Design did an incredible job of transforming our original logo into something truly professional and meaningful. They took the time to understand our business and goals, refining the logo to include subtle elements that represent the different services we offer. The colour coordination and custom icons have made it easier for our clients to understand what we do, and the whole design feels fresh and versatile. Thanks to their work, we now feel more confident talking about our brand. We’ll definitely be turning to them for future projects..

Nicola Edwards | Director

The rebrand for NAE Solutions successfully captured the essence of their business, positioning them as a dynamic and trusted partner for local companies looking to optimise and grow. The new brand identity not only reflects their professionalism and versatility but also paves the way for future expansion. With a clearer structure and a revitalised image, NAE Solutions is now better equipped to connect with their target audience and confidently step into the next phase of their growth journey.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Perfection Foods.

Perfection Foods’ journey began over 45 years ago in a humble flour mill, where Mr. Bath’s dedication and passion laid the foundation for what would become something special. With an unwavering commitment to quality, he produced the finest flour. Today, his grandsons carry on that legacy, running an internationally renowned bakery right in the heart of England, crafting delicious baked goods that are loved around the world!

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

Perfection Foods experienced rapid growth over the years, expanding both their product range and global reach. However, with that fast-paced expansion came several hastily created versions of their brand. From years of “quick fixes” to meet demand, their branding became inconsistent, with multiple iterations in circulation, each lacking cohesion and a clear identity. As the company grew, it became evident that a stronger, unified brand was needed to truly reflect the quality and craftsmanship behind their baked goods.

Perfection Foods’ new brand retains the familiar structure of their previous identity, ensuring a sense of continuity and recognition. However, it has been significantly refined to better reflect the company’s high standards and global reputation. By modernizing the design and introducing a more cohesive visual language, the new brand not only feels fresh but also elevates the perception of quality.

We expanded Perfection Foods’ brand by introducing a cohesive typeface and color scheme, creating a unified and consistent look across all materials. This helped strengthen the brand’s identity and ensure a more recognisable presence in all markets.

Quote from the customer

We are extremely pleased with the remarkable rebranding effort the team has put into Perfection Foods. The revamped logo, packaging, and unified branding capture our dedication to quality and our British roots beautifully. This refreshed identity has given our brand a modern flair that we take great pride in, and it has inspired our entire operation to feel more energized and confident. Their creativity and careful attention to detail have significantly enhanced our presence in the baking industry.

GURDEEP SINGH BATH | CEO

Perfection Foods boasts an impressive lineup of brands, each featuring dozens of products. They sought assistance in rebranding their two largest brands: The English Cake Co., which primarily targets international markets, and The Chelsea Bakery, focused on domestic consumers. This rebranding effort aims to enhance their market presence and better reflect the quality and tradition associated with each brand.

While both The English Cake Co. and The Chelsea Bakery offer the same high-quality products, their branding needed to be distinctly different to attract their target consumers effectively. The English Cake Co. aimed to emphasize its British roots, as its products are primarily sold on the shelves of supermarkets and department stores in North America and the Middle East. In contrast, The Chelsea Bakery needed a brand identity that would both fit in and stand out among the premium selections at UK retailers like Waitrose and Marks & Spencer. This strategic differentiation ensures that each brand resonates with its respective audience while showcasing the quality and heritage of Perfection Foods’ baked goods.

The overall outcome for Perfection Foods and its respective brands has been nothing short of success. Through strategic rebranding and a clear focus on their target markets, both The English Cake Co. and The Chelsea Bakery have effectively captured consumer attention and increased their market presence.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Joinex.

Joinex, a Birmingham-based company, has been designing and delivering bespoke signage and exhibition displays for over 20 years. Specializing in custom-built solutions, they have earned a reputation for excellence, working with a wide range of global brands across various industries. From eye-catching trade show booths to immersive exhibition environments, Joinex brings creativity and craftsmanship to every project, traveling around the world to set up stunning displays. Their dedication to precision and innovation ensures that each client’s vision is brought to life in a way that captivates audiences and leaves a lasting impression.

DELIVERABLES

BRANDING
WEB DESIGN

Despite their exceptional work in making other companies stand out, Joinex’s own brand had taken a back seat over the years. Realising it was time for a change, they decided it was finally time to refresh their image and embark on a much-needed rebrand.

The new Joinex brand was crafted with the same meticulous precision they apply to every custom display and exhibition they create. At the heart of the new logo are three key elements that symbolize the company’s expertise and vision. A 3D visual of a room or exhibition stage represents their mastery in designing immersive, dynamic spaces, while a doorway symbolizes how Joinex crafts walk-in experiences that invite engagement and exploration. Finally, the letter “J” ties it all together, proudly representing the Joinex name and their commitment to excellence in every project they undertake.

The new strapline, “Where Ideas Stand Tall,” was born out of Joinex’s core mission: to bring bold ideas to life through impactful, stand-out displays. It encapsulates their expertise in crafting towering, attention-grabbing exhibitions that leave lasting impressions. This powerful tagline perfectly aligns with the company’s vision and reinforces their commitment to elevating brands through innovative design.

To fully embrace the rebrand, Joinex has rolled out their new identity across various touchpoints, including their fleet vehicles and factory signage. The fresh branding, combined with the “Where Ideas Stand Tall” strapline, is now visible wherever their vehicles travel, serving as a mobile showcase of their creativity and craftsmanship, while their factory proudly reflects their updated, modern image.

Quote from the customer

We couldn’t be more thrilled with the incredible job the team has done in rebranding Joinex. The new logo, strapline, and website truly capture the essence of who we are and what we do. It’s given our brand a fresh, modern identity that we’re incredibly proud of, and the entire company feels more energized and confident than ever. The attention to detail and creativity they brought to this project has taken us to the next level.

JON CROSS | DIRECTOR

In addition to refreshing their fleet vehicles and factory signage, Joinex’s new brand has been seamlessly integrated into a completely redesigned website. The new site was crafted with the same precision and attention to detail that defines their custom displays, offering a sleek, user-friendly experience that showcases their portfolio and capabilities. From bold visuals to intuitive navigation, the website embodies the spirit of “Where Ideas Stand Tall,” allowing clients to explore Joinex’s world-class work and innovative approach with ease. Now, whether online or on-site, Joinex’s refreshed identity stands tall, ready to make a lasting impact.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Harrisons
Sauces.

Harrisons Sauces, a family-owned company based in Loughborough, has been crafting high-quality sauces and condiments since its founding in 1979. Over the decades, they have built a reputation that is truly the “secret sauce” to their success, offering an exceptional range that caters to diverse culinary tastes and preferences. Renowned for their commitment to using fresh, natural ingredients, Harrisons Sauces continues to delight home cooks, restaurants, take aways and burger vans alike with their flavourful creations!

DELIVERABLES

BRANDING
PACKAGING
PRINT DESIGN
WEB DESIGN

Image showing the old packaging design for Harrisons Sauces ketchup range, including a large bottle, small bottle, sachet, and mini tub.

However, as the years went by, the brand found itself in a bit of a saucy situation, feeling a bit ketchup in the fast-paced world of modern marketing. Despite their quality products, Harrisons struggled to keep up with the spicier competition and was at risk of becoming a “relic” in the condiment aisle.

In the sauce of rebranding, Harrisons Sauces underwent a transformative makeover, rejuvenating its iconic logo with a contemporary twist. We infused the new logo with a fresh, vibrant energy that captured the essence of Harrisons’ commitment to quality and innovation. The revamped logo features sleek lines and dynamic typography that help propel the brand to higher heights and more plates than ever before!

With the unveiling of the freshly modernised logo, Harrisons Sauces embarked on an extensive rebranding journey, ensuring that every aspect of their visual identity reflected the newfound vibrancy and sophistication. The new branding was meticulously rolled out across the entire product range, from the classic bottles to convenient sachets, dip pots, and jars. Each packaging format received a stylish makeover, featuring eye-catching designs and bold colour schemes that instantly caught the consumer’s attention on the shelf. Whether it was the sleek silhouette of a sauce bottle or the compact elegance of a dip pot, every container now exuded a sense of premium quality and contemporary flair.

Lifestyle image showcasing Harrisons Sauces alongside delicious food, perfect for any meal.

But the transformation didn’t stop there. Harrisons Sauces also underwent a complete redesign of its online presence, launching a brand-new website that served as the digital hub for the revitalized brand. The website boasted a sleek and intuitive interface, allowing customers to explore the full range of products, discover mouthwatering recipes, and engage with the brand’s story in a dynamic and interactive way. With seamless navigation and stunning visuals, the new website became not only a showcase for Harrisons Sauces’ delicious offerings but also a testament to its commitment to innovation and customer satisfaction.

Quote from the customer

I’ve had the pleasure of working with them for many years, and they continue to be consistently helpful, full of creative ideas,
and instrumental in evolving our brand into a more modern look. I highly recommend the team!

PRIYAN DHUTIA | DIRECTOR

Lifestyle image featuring Harrisons Sauces bottles displayed alongside a delicious meal.

Thanks to PHd Design’s creativity and zest, Harrisons Sauces has successfully relaunched itself as the ultimate condiment connoisseur, proving that even the oldest recipes can get a tasty makeover. Now, their delicious sauces are once again the talk of the town, spreading joy and flavour wherever they go, and ensuring that no meal is ever bland again.

Lifestyle image showcasing the perfect pairing of Harrisons Sauces with a classic fish and chips meal, featuring a vinegar and tartare sauce sachet.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Tile
Rite.

Tile Rite, a family-run business based in Staffordshire and one of the UK’s largest sellers of tiling accessories, was finding that their branding was causing them to come unstuck compared to competitors. Recognising the need for a fresh approach, they called in PHd to help them ‘regrout’ their brand identity.

DELIVERABLES

BRANDING
PACKAGING
SIGNAGE

PHd’s task was to modernise the brand’s appearance without losing the essence that made Tile Rite a household name in tiling. This involved updating the logo, colour palette, and overall design aesthetics to create a more contemporary and appealing look. The refreshed branding aimed to convey innovation and quality while staying true to Tile Rite’s roots.

We enhanced the logo’s lines and typography, giving it a fresh and updated feel without losing its original essence. This careful balance of tradition and innovation allowed Tile Rite to retain its established brand equity while appealing to new and existing customers alike.

To further distinguish Tile Rite from its competitors, we developed a vibrant new colour scheme. This bold palette not only grabs attention but also brings energy and modernity to the brand. Alongside the primary colours, we introduced a variety of secondary colours, each representing different stages of the tiling process. These secondary colours were used to colour-code Tile Rite’s diverse range of products, making it easier for customers to navigate their offerings and find exactly what they need.

Building on this foundation, we created a cohesive template system to be used across all packaging. This template ensures consistency, making each product instantly recognisable as part of the Tile Rite family while clearly displaying the unique qualities and special features of each item. The standardised layout includes consistent placement of logos, product names, and key information, alongside dedicated sections for specific attributes and benefits. With this new design, Tile Rite’s products are seamlessly integrated, making it easier for customers to find exactly what they need while ensuring the brand’s image remains firmly in place, just like a perfectly laid tile.

Quote from the customer

We are incredibly proud of how our brand looks now, with its bright and refreshing appearance, it has given us a renewed sense of confidence at trade shows and has made an astounding impact on in-store displays. Our customers have taken notice of our transformation, and our products are selling better than ever.

LAURA HARBIDGE | COMMERCIAL DIRECTOR

We have now applied this new packaging template to hundreds of products, completely transforming the Tile Rite range. This extensive rebranding has unified the product lineup, enhancing the overall customer experience. The rebranding has helped Tile Rite to tile the gap between tradition and modernity, solidifying their position as a trusted name in the industry.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Profile Industrial
Roofing.

Profile Roofing, a family-run business in Lichfield, Staffordshire, brings over 30 years of roofing expertise to commercial projects across the UK. Specialising in installations, repairs, and maintenance, their dedicated team ensures top-notch craftsmanship and premium materials for businesses nationwide. With a commitment to excellence and reliability, Profile Roofing is a trusted choice for commercial roofing solutions throughout the UK.

DELIVERABLES

BRANDING
PRINT DESIGN
SIGNAGE
WEB DESIGN

Profile Roofing’s outdated brand didn’t reflect their expertise or reputation, failing to convey the professionalism and quality of their services. This lack of modernity deprived them of the prestige they deserved, potentially impacting their ability to attract and retain clients. Thus, revitalising their brand was crucial to aligning their image with their exceptional standards and asserting their leadership in the roofing industry.

In addition to needing a brand update, Profile Roofing faced the challenge of effectively communicating their range of services. To address this, a set of illustrations was created, now prominently featured across their website and marketing materials. These visuals serve as a clear and engaging way to showcase the various services offered by Profile Roofing, helping potential clients easily understand the breadth of their expertise.

This strategic use of illustrations not only modernises their brand but also ensures clarity in communicating their offerings, ultimately enhancing their marketing effectiveness and client engagement.

The logo itself ingeniously captures the essence of Profile Roofing’s expertise by incorporating the “profile” of three distinct roof styles. This clever design not only symbolises the company’s specialisation in various roofing types but also evokes a sense of professionalism and craftsmanship.

Quote from the customer

I appointed PHd to rebrand Profile, what a great decision that turned out to be, I couldn’t be happier. Neil, Peter and the team have been so organised, helpful, and professional the end results are fantastic. We now have new a logo, website, and brochure. They were all so patient and friendly making it a really enjoyable process. I wouldn’t hesitate to recommend them in the future.

ANNA SANDERS | BUSINESS DEVELOPMENT MANAGER

We undertook a comprehensive overhaul of Profile Roofing’s website, implementing a fresh and professional design that seamlessly incorporates all of the new brand elements. The revamped website now serves as a dynamic platform to showcase their expertise and services.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Batemans
Brewery.

Batemans Brewery, nestled in the heart of Lincolnshire, is a family-run brewery with over 140 years of brewing heritage. Renowned for crafting award-winning ales using traditional methods and locally sourced ingredients, Batemans offers a diverse range of beers, from classic bitters to innovative craft brews. With a commitment to quality and innovation, Batemans Brewery continues to delight beer enthusiasts across the UK and beyond.

DELIVERABLES

BRANDING
PRINT DESIGN
PACKAGING

A collage showcasing the various logos and design styles used by Bateman's Brewery before the rebranding.

Batemans’ previous brand was a conglomeration of smaller rebrands, each operating independently and sometimes in competition with one another, depending on the product. This decentralised approach resulted in a lack of cohesive brand identity and strategy. Various sub-brands emerged, each vying for attention and diluting the overall brand message. This fragmentation made it challenging to manage and maintain a unified brand image across the brewery’s diverse product range.

In evolving the brand, we aimed to preserve certain elements from the previous styles while enhancing the visibility and prominence of the company name. We recognised the importance of maintaining continuity with the past while injecting fresh vitality into the brand identity. To achieve this, we prioritised placing the company name as the primary focus, prominently displayed on a banner with an icon positioned above it. This strategic design choice ensures that the name commands attention and presence across all applications, reinforcing its significance and visibility in the brand’s narrative.

A side-by-side comparison of the old and new pump clip designs for Bateman's Brewery XXXB (Triple XB) beer.

In our brand evolution, each pump clip now boasts a unique shape, enhancing visual distinction. We’ve also streamlined information hierarchy, ensuring Batemans Brewery stands out while key details like beer name and type remain clear and easily identifiable.

A close-up image showcasing the range of Bateman's Brewery pump clips displayed on a bar.

Quote from the customer

We are thrilled with the outstanding rebranding work accomplished by PHd. Their expert team successfully captured the essence of Batemans Brewery’s heritage while infusing a fresh vitality into our brand. The new design elements have revitalised our image, resonating with both loyal patrons and new customers alike. PHd has exceeded our expectations, and we look forward to continued collaboration for years to come.

STUART BATEMAN | DIRECTOR

Images of the new beer label designs for Bateman's Brewery.

An image of the new signage design for Bateman's Brewery.

A comparison image showing the old and new Bateman's Brewery pump clip designs displayed side-by-side on a bar.

Batemans’ revamped brand is brewing up a storm, fermenting a legacy that’s as bold and flavourful as their finest ale. Poised to carry forward into the next generation of family brewers. Cheers to a future filled with endless pints of success and ales of adventure!

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Lioncroft.

DELIVERABLES

Quote from the customer

Lioncroft.

DELIVERABLES

Quote from the customer

NAE Solutions.

DELIVERABLES

Quote from the customer

Perfection Foods.

DELIVERABLES

Quote from the customer

Joinex.

DELIVERABLES

Quote from the customer

Harrisons Sauces.

DELIVERABLES

Quote from the customer

Tile Rite.

DELIVERABLES

Quote from the customer

Profile Industrial Roofing.

DELIVERABLES

Quote from the customer

Batemans Brewery.

DELIVERABLES

Quote from the customer

Harrisons
Sauces.

Tile
Rite.

Profile Industrial
Roofing.

Batemans
Brewery.