Having worked with Hilton Foods as a trusted creative partner over time, our role has naturally evolved beyond tender support. We are now regularly invited to contribute to conceptual projects, helping potential clients envision new products and innovations before they even reach the production line. By translating market trends, consumer insights, and Hilton Foods’ operational expertise into imaginative concepts and visual narratives, we help clients see the possibilities, inspiring confidence and sparking ideas that turn into real, market-ready products. This deeper, collaborative engagement positions Hilton Foods not just as a supplier, but as a strategic partner in innovation.

One of the largest projects for Hilton Foods involved a complete redesign of their headquarters, creating an immersive environment that highlighted the company’s personality, values, and operational processes. Production workflows, supply-chain insights, sustainability initiatives, and innovation milestones were all incorporated into the design, allowing visiting clients to gain a clear understanding of Hilton’s capabilities. The transformation was delivered within two weeks, resulting in a space that effectively communicates Hilton Foods’ expertise and approach in a tangible, engaging way.

Building on this foundation, we translated Pareto FM’s operational clarity into a compelling, client-facing story. Each presentation was designed to speak directly to the needs of decision-makers, balancing strategic insight with practical detail, and reinforcing confidence at every stage of the bid process. Through clear messaging, strong visual hierarchy, and a consistent tone of voice, we ensured Pareto’s capabilities were not only understood but remembered — positioning them as a credible, well-organised, and dependable partner in highly competitive procurement environments.

To achieve this, we crafted a fully integrated suite of solutions: a bold new brand, a modern, user-friendly website, and a complete set of marketing materials — all designed to work seamlessly together, pun intended. Each component was carefully considered to reflect Extrudaseal’s precision, reliability, and professionalism, ensuring that every interaction, from digital presence to printed collateral, reinforces the company’s expertise and ambition. The result is a cohesive identity that not only looks exceptional but also strengthens the company’s position in the market and supports its growth and long-term value.

The rebrand had an immediate and striking impact. Sales inquiries increased as clients responded to the clearer, more confident presentation of Extrudaseal’s expertise, while the company’s presence at trade shows became unmistakably stronger. With a modern, professional brand and cohesive marketing materials, Extrudaseal stood out from competitors, drawing attention, inspiring trust, and leaving a lasting impression on prospective customers. The combination of improved visibility, credibility, and polished presentation transformed not just how the company was perceived, but how it performed in the market.

The ultimate goal of the transformation was achieved when Extrudaseal was acquired by COBA Plastics Group, taking the company to new heights while preserving its deep-rooted commitment to British manufacturing. The rebrand, new website, and cohesive marketing strategy had not only elevated the company’s market presence and boosted sales but also positioned it as a highly attractive acquisition. Today, Extrudaseal continues to thrive under COBA’s stewardship, combining enhanced resources and reach with the same dedication to quality, precision, and British engineering excellence that has defined its legacy.

The bespoke iconography system and website design were developed hand in hand to create a cohesive and intuitive user experience. Custom icons are used throughout the site to visually support content, guiding users through ARM Reedbeds’ services, processes, and benefits with clarity and consistency. Combined with a carefully structured layout, clear navigation, and strong visual hierarchy, these elements work together to simplify complex information and lead visitors naturally through the site. The result is a website where design and function are fully aligned, making it easy for users to understand what ARM Reedbeds does, how its systems work, and why its approach to natural wastewater treatment is so effective.

We redesigned an entire suite of infographics to explain ARM Reedbeds’ various treatment processes in a clear, engaging, and consistent manner. Complex systems were distilled into step-by-step visual narratives, combining iconography, diagrams, and plain-language explanations. These infographics play a crucial role in demystifying wastewater treatment, enabling users to grasp intricate processes quickly and with confidence.

Together, the rebrand, iconography, website, and infographics create a unified and effective communication platform for ARM Reedbeds. By translating technical expertise into clarity and understanding, the new brand presence empowers ARM Reedbeds to reach a wider audience, strengthen trust, and clearly demonstrate the value of their sustainable treatment solutions — ensuring their work is understood, appreciated, and easily accessible to all.

Icons, labels, and visual hierarchies were carefully applied to guide customers quickly to the right product, making the range intuitive to navigate for trade professionals and end users alike. By combining clarity with a bold, modern aesthetic, we gave Makesitshine a strong, polished, and approachable presence that perfectly reflected its high-performance, disruptive personality, while providing a flexible framework that could grow seamlessly as new products were added.

Whether you need your patio sparkling, stubborn road tar removed from your car, or even grime lifted from your workshop surfaces, Makesitshine is the one for the job. From the clever dual-purpose name to the bold, organised visual identity and flexible packaging system, everything came together seamlessly. The result is a brand that looks professional, feels approachable, and delivers high-performance solutions every time — proving that when it comes to cleaning and care, Makesitshine really lives up to its name.

As part of Solely Cremation’s brand evolution, we redesigned their website to create a more simple and compassionate user experience. By streamlining the structure and navigation, we made key information easier to access, reducing barriers for people seeking guidance during difficult times. The visual elements were refined, with clear and empathetic messaging, and layouts polished for seamless use across desktop, tablet, and mobile. Alongside this, we introduced consistent marketing materials and simplified iconography to unify their brand presence. The result is a modern, cohesive identity that retains the warmth and dignity their clients expect, while communicating professionalism and trust, making it easier for families to connect with and feel supported by Solely Cremation when it matters most.

We have worked with Maguire Jackson for over 20 years, guiding their brand through key stages of growth and transformation. A decade had passed since their identity was last revisited, and with Birmingham’s property landscape evolving rapidly, it was clear the time had come for a refresh. Their established reputation for excellence remained strong, but the visual language no longer captured the modernity and distinction that sets them apart. This project called for a considered evolution—one that would respect the heritage of the brand while introducing a sharper, more contemporary presence.

The rebrand for Maguire Jackson successfully captured the essence of their position as Birmingham’s premier estate agent—reinforcing their reputation as a trusted, forward-thinking leader in the property market. The refreshed identity reflects both their professionalism and their client-focused approach, while establishing a strong foundation for continued growth. With a more structured operational presence and a revitalised, user-focused digital experience, Maguire Jackson now stands out online—making it easier for clients to discover, explore, and engage with their services. Confident in their renewed direction, they are poised to strengthen their influence across Birmingham’s property landscape and continue setting the standard for excellence.

To extend this personality in-store, we developed a bespoke iconography system for wayfinding and interior signage. Each icon guides customers effortlessly while reflecting the brand’s friendly, approachable character, creating a welcoming and intuitive shopping experience that fully brings the refreshed brand identity to life.