Look the part.
Win more business.

MIDSHIRE MOBILITY.

Midshire Mobility wanted to look the part so they could attract higher-value customers and grow revenue.

PHd’s whole purpose is to make what you do more attractive, interesting and memorable so customers notice you, believe you and buy from you… that’s why Midshire Mobility asked us to evolve their brand, helping them operate at a higher level than before.

With PHd, you make a strong first impression before you’ve even said a word. Get it wrong, and people assume you’re less capable than you are… and never tell you why.

If you look smaller than you are and it’s costing you clients, let’s fix it.

The aim:

Attract clients from wider and higher-value markets.

The stuff:

Brand evolution and a clean, confidence-building website.

The results:

New business from broader markets and stronger sales growth.

Midshires Group approached us in search of a complete brand transformation—one that would more accurately reflect the depth of their mobility solutions and clearly communicate their value to a diverse client base. They recognised that their existing digital presence was no longer fit for purpose and needed a brand that would not only stand out online but also resonate with modern audiences. Our task was to craft a visual identity that conveyed their professionalism and trusted expertise, while also highlighting their compassionate, future-focused ethos. We immersed ourselves in understanding their mission to empower independence and improve lives, and from there, developed a refreshed brand that not only modernised their appearance but also aligned seamlessly with their vision for growth. The result has positioned Midshires Group as a standout force within the mobility sector—enhancing their visibility and strengthening their connection with those they serve.

To support their renewed digital presence, we designed a suite of bespoke icons to be used primarily across their website and online platforms. Each icon was crafted to represent a specific product category or service area, helping users navigate the site with clarity and ease. Beyond function, the icons also reinforced the new visual identity—adding character, consistency, and a user-friendly touch to the overall online experience.

Quote from the customer

We knew we needed a rebrand, but we didn’t realise just how much of a difference it could make until we worked with PHd.
They helped us see our brand in a whole new light — guiding us to define who we are, how we connect with our customers, and redesigning our website to truly reflect that.
The new identity and online presence feel modern, trustworthy, and genuinely reflective of the care we provide. It’s transformed how people see us and how we see ourselves.

John Brown | Commercial Director

The rebrand for Midshires Group successfully captured the heart of their mission—positioning them as a trusted, forward-thinking leader in the mobility sector. The new brand identity reflects both their professionalism and their compassionate, solutions-driven approach, while laying a strong foundation for future growth. With a clearer operational structure and a revitalised, user-focused digital presence, Midshires now stands out online—making it easier for customers to discover, explore, and engage with their offerings. Confident in their new direction, Midshires Group is now firmly positioned as a national leader, ready to expand their reach, deepen their impact, and step boldly into the next chapter of their journey.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Russou Services.

Russou Services is a newly established company dedicated to providing tailored solutions for property professionals. Specialising in Reapit training, streamlining processes, project management, and portfolio services, Russou was in need of a professional brand to reflect its commitment to excellence and innovation. The challenge was to craft a visual identity that not only encapsulates the company’s expertise in client accounting and audit preparation but also positions it as a trusted partner in the property sector. The result is a brand that exudes professionalism, reliability, and forward-thinking – a fitting foundation for Russou’s launch into the market.

DELIVERABLES

BRANDING
WEBSITE DESIGN

After exploring a variety of concepts and refining ideas through multiple revisions, we arrived at the perfect design that encapsulated Russou Services’ core values. The process involved careful consideration of the company’s mission to streamline and simplify the complexities of property management, ensuring that every element of the brand spoke to clarity, precision, and professionalism. Through collaborative feedback and a dedication to perfecting the vision, we crafted a brand identity that not only met Russou’s immediate needs but also positions them for long-term success in the competitive property sector.

A key part of this transformation was meticulously redesigning the logo, ensuring it was mathematically perfect and far more visually harmonious. Through precision, balance, and refined typography, we crafted an identity that exudes professionalism and heritage. Combined with a broader brand refresh, this has strengthened customer engagement and reinforced Lyalvale’s reputation as a leading name in shotgun ammunition.

We selected a bold, modern colour palette to convey trust, sophistication, and innovation. The combination of contemporary tones with strong contrasts ensures visual impact and clarity, giving Russou Services a distinctive presence in the property sector while remaining timeless as the brand grows.

Quote from the customer

We’re thrilled with the final result of our branding project with PHd. As a company working with high-profile property professionals, we needed an identity that reflects our expertise and ambition. The bold, modern design has given us a strong, confident presence, and we now feel much more assured as a brand. It’s the perfect foundation as we move forward, and we’re excited to see the impact it will have on our growth.

Clarice Taylor | Managing Director

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Lyalvale.

Lyalvale, a renowned British manufacturer of shotgun cartridges, has been at the heart of the shooting industry for decades. Based in Staffordshire, the company has built a legacy of excellence, producing high-quality cartridges trusted by sportsmen, gamekeepers, and competitive shooters alike. With a commitment to precision engineering and innovation, Lyalvale continues to supply a diverse range of shotgun ammunition, combining tradition with cutting-edge technology to meet the demands of modern shooting.

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After years of inconsistent branding that failed to reflect its true quality and heritage, Lyalvale faced challenges in establishing a strong and cohesive identity in the competitive shooting industry. To address this, we were brought in to refine and elevate the brand. Through our expertise and strategic direction, Lyalvale successfully revitalised its image, strengthened customer engagement, and reinforced its reputation as a leading name in shotgun ammunition.

Lyalvale’s packaging has undergone a complete transformation, bringing consistency, clarity, and a refined aesthetic that reflects the brand’s premium quality. The new design ensures a cohesive look across the entire range, making it instantly recognisable and visually striking. With the intelligent use of colour coding and clear iconography, customers can now easily identify the right cartridge for their needs at a glance. This streamlined approach not only enhances the packaging’s visual appeal but also improves functionality, ensuring that both seasoned shooters and newcomers can quickly and confidently select the perfect ammunition.

Quote from the customer

We couldn’t be happier with the results of the rebrand. The new logo, packaging, and overall identity truly reflect the quality and heritage of Lyalvale. The consistency and clarity across our range have made a huge difference, and our customers have noticed. It’s refreshing to see how far we’ve come, and we’re excited for the future with PHd alongside us!

Marcus Iddon | Managing Director

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Lioncroft.

Lioncroft Wholesale, formerly East End Foods, is a family-owned business with deep roots in the West Midlands’ food and drink wholesale industry. Founded by the Wouhra family over 50 years ago, the company has grown into a trusted name, offering an impressive range of over 16,000 products, including food, beverages, and household essentials from more than 200 leading brands.

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

After a rebrand that didn’t achieve the desired impact, Lioncroft Wholesale faced significant challenges in maintaining its position in the competitive wholesale market. To help them overcome these obstacles and refresh their brand, we were brought in. With our support and guidance, Lioncroft was able to revitalise its brand identity, enhance customer engagement, and strengthen its reputation as a key player in the wholesale industry.

Lioncroft Wholesale’s original branding featured a lion, a symbol they wanted to keep, but the design was outdated, conveying a sense of tiredness, sluggishness, and old-fashioned appeal—qualities they didn’t want to associate with their brand. To reposition the company as a dynamic and modern market leader, a complete revamp of the lion logo was needed. The aim was to maintain the symbolism of the lion while giving it a fresh, energetic look that better reflected the company’s values of innovation and growth.

To ensure consistency across Lioncroft Wholesale’s brand, we developed a full set of brand guidelines. These guidelines covered everything from logo use to colour schemes, fonts, and tone of voice, ensuring the brand maintained a cohesive presence across all channels. This helped Lioncroft present a unified and recognisable identity, both online and offline, and provided clear direction for their team as they expanded and evolved in the wholesale market.

Quote from the customer

Lioncroft have seen a 38% increase in sales canned goods since the rebrand and re packaging of Lioncroft’s own brand products. This has happened in the space of 12 months from the launch of the new canned range. The success of PHd’s designs continues to make improvements to our sales figures as we continue to increase the range of products being designed through PHd

Jasbir Whoura | Chairman

We redesigned Lioncroft Wholesale’s own-brand product packaging into two distinct styles: one for the wholesale market and another for retail. The wholesale packaging focused on bold, practical designs that emphasised value and ease of display, catering to business buyers. For the retail range, we created more visually appealing packaging, with vibrant colours and modern typography to attract individual consumers in competitive retail environments. Both designs were crafted with their target audiences and sales environments in mind, while staying true to the Lioncroft brand identity.

As part of their rebrand, we redesigned Lioncroft Wholesale’s wholesale, hospitality, and corporate websites, tailoring each to its specific audience. The websites were optimised for improved functionality, clearer navigation, and a modern look, aligning with the updated brand identity. This overhaul made the sites more user-friendly and engaging, allowing customers to easily access relevant information and place orders.

These changes, along with the refreshed branding, have greatly enhanced Lioncroft’s market presence. The company now presents a unified, professional image across all platforms, driving stronger customer engagement and reinforcing its position as a leader in the wholesale industry.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

NAE Solutions.

NAE Solutions is a Staffordshire-based agency that offers a wide range of business support services. Their focus is on helping clients streamline operations in areas such as finance administration, time management, and marketing activities. They also provide expert advice on cost-saving strategies, business planning, and growth strategies.

DELIVERABLES

BRANDING
INFOGRAPHIC
WEBSITE DESIGN

NAE came to us looking for a complete brand refresh that would better reflect their comprehensive service offerings and communicate their value more clearly to potential clients. Our role was to ensure their new branding embodied their professionalism and expertise, whilst also showcasing their dynamic, forward-thinking approach. We took the time to understand their core values and business goals, then crafted a visual identity that not only modernised their look but also aligned with their growth strategy. The updated branding helped position NAE Solutions as a key player in their sector, improving their visibility and helping them to connect more effectively with their target audience.

We streamlined their operations by organising the company into two distinct divisions, each with a dedicated focus on three key areas of their business. This restructuring allowed them to better target their expertise, improve efficiency, and enhance service delivery across their core offerings.

Quote from the customer

PhD Design did an incredible job of transforming our original logo into something truly professional and meaningful. They took the time to understand our business and goals, refining the logo to include subtle elements that represent the different services we offer. The colour coordination and custom icons have made it easier for our clients to understand what we do, and the whole design feels fresh and versatile. Thanks to their work, we now feel more confident talking about our brand. We’ll definitely be turning to them for future projects..

Nicola Edwards | Director

The rebrand for NAE Solutions successfully captured the essence of their business, positioning them as a dynamic and trusted partner for local companies looking to optimise and grow. The new brand identity not only reflects their professionalism and versatility but also paves the way for future expansion. With a clearer structure and a revitalised image, NAE Solutions is now better equipped to connect with their target audience and confidently step into the next phase of their growth journey.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Perfection Foods.

Perfection Foods’ journey began over 45 years ago in a humble flour mill, where Mr. Bath’s dedication and passion laid the foundation for what would become something special. With an unwavering commitment to quality, he produced the finest flour. Today, his grandsons carry on that legacy, running an internationally renowned bakery right in the heart of England, crafting delicious baked goods that are loved around the world!

DELIVERABLES

BRANDING
PACKAGING
WEBSITE DESIGN
PRINT DESIGN

Perfection Foods experienced rapid growth over the years, expanding both their product range and global reach. However, with that fast-paced expansion came several hastily created versions of their brand. From years of “quick fixes” to meet demand, their branding became inconsistent, with multiple iterations in circulation, each lacking cohesion and a clear identity. As the company grew, it became evident that a stronger, unified brand was needed to truly reflect the quality and craftsmanship behind their baked goods.

Perfection Foods’ new brand retains the familiar structure of their previous identity, ensuring a sense of continuity and recognition. However, it has been significantly refined to better reflect the company’s high standards and global reputation. By modernizing the design and introducing a more cohesive visual language, the new brand not only feels fresh but also elevates the perception of quality.

We expanded Perfection Foods’ brand by introducing a cohesive typeface and color scheme, creating a unified and consistent look across all materials. This helped strengthen the brand’s identity and ensure a more recognisable presence in all markets.

Quote from the customer

We are extremely pleased with the remarkable rebranding effort the team has put into Perfection Foods. The revamped logo, packaging, and unified branding capture our dedication to quality and our British roots beautifully. This refreshed identity has given our brand a modern flair that we take great pride in, and it has inspired our entire operation to feel more energized and confident. Their creativity and careful attention to detail have significantly enhanced our presence in the baking industry.

GURDEEP SINGH BATH | CEO

Perfection Foods boasts an impressive lineup of brands, each featuring dozens of products. They sought assistance in rebranding their two largest brands: The English Cake Co., which primarily targets international markets, and The Chelsea Bakery, focused on domestic consumers. This rebranding effort aims to enhance their market presence and better reflect the quality and tradition associated with each brand.

While both The English Cake Co. and The Chelsea Bakery offer the same high-quality products, their branding needed to be distinctly different to attract their target consumers effectively. The English Cake Co. aimed to emphasize its British roots, as its products are primarily sold on the shelves of supermarkets and department stores in North America and the Middle East. In contrast, The Chelsea Bakery needed a brand identity that would both fit in and stand out among the premium selections at UK retailers like Waitrose and Marks & Spencer. This strategic differentiation ensures that each brand resonates with its respective audience while showcasing the quality and heritage of Perfection Foods’ baked goods.

The overall outcome for Perfection Foods and its respective brands has been nothing short of success. Through strategic rebranding and a clear focus on their target markets, both The English Cake Co. and The Chelsea Bakery have effectively captured consumer attention and increased their market presence.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Joinex.

Joinex, a Birmingham-based company, has been designing and delivering bespoke signage and exhibition displays for over 20 years. Specializing in custom-built solutions, they have earned a reputation for excellence, working with a wide range of global brands across various industries. From eye-catching trade show booths to immersive exhibition environments, Joinex brings creativity and craftsmanship to every project, traveling around the world to set up stunning displays. Their dedication to precision and innovation ensures that each client’s vision is brought to life in a way that captivates audiences and leaves a lasting impression.

DELIVERABLES

BRANDING
WEB DESIGN

Despite their exceptional work in making other companies stand out, Joinex’s own brand had taken a back seat over the years. Realising it was time for a change, they decided it was finally time to refresh their image and embark on a much-needed rebrand.

The new Joinex brand was crafted with the same meticulous precision they apply to every custom display and exhibition they create. At the heart of the new logo are three key elements that symbolize the company’s expertise and vision. A 3D visual of a room or exhibition stage represents their mastery in designing immersive, dynamic spaces, while a doorway symbolizes how Joinex crafts walk-in experiences that invite engagement and exploration. Finally, the letter “J” ties it all together, proudly representing the Joinex name and their commitment to excellence in every project they undertake.

The new strapline, “Where Ideas Stand Tall,” was born out of Joinex’s core mission: to bring bold ideas to life through impactful, stand-out displays. It encapsulates their expertise in crafting towering, attention-grabbing exhibitions that leave lasting impressions. This powerful tagline perfectly aligns with the company’s vision and reinforces their commitment to elevating brands through innovative design.

To fully embrace the rebrand, Joinex has rolled out their new identity across various touchpoints, including their fleet vehicles and factory signage. The fresh branding, combined with the “Where Ideas Stand Tall” strapline, is now visible wherever their vehicles travel, serving as a mobile showcase of their creativity and craftsmanship, while their factory proudly reflects their updated, modern image.

Quote from the customer

We couldn’t be more thrilled with the incredible job the team has done in rebranding Joinex. The new logo, strapline, and website truly capture the essence of who we are and what we do. It’s given our brand a fresh, modern identity that we’re incredibly proud of, and the entire company feels more energized and confident than ever. The attention to detail and creativity they brought to this project has taken us to the next level.

JON CROSS | DIRECTOR

In addition to refreshing their fleet vehicles and factory signage, Joinex’s new brand has been seamlessly integrated into a completely redesigned website. The new site was crafted with the same precision and attention to detail that defines their custom displays, offering a sleek, user-friendly experience that showcases their portfolio and capabilities. From bold visuals to intuitive navigation, the website embodies the spirit of “Where Ideas Stand Tall,” allowing clients to explore Joinex’s world-class work and innovative approach with ease. Now, whether online or on-site, Joinex’s refreshed identity stands tall, ready to make a lasting impact.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Make it fun.
Be remembered.

HARRISONS SAUCES

Harrisons Sauces needed a personality and presence that people actually remembered.

Good design makes you memorable… not just “nice”, but sticky in the minds of customers, online and off.

People remember positive, engaging experiences more than forgettable ones… and that turns into referrals, shares, and repeat sales. Blend in and you’ll be forgotten by the weekend.

If people forget you after meeting once, let’s make you memorable.

The aim:

Raise brand awareness and build a social following.

The stuff:

Brand and packaging full of personality accompanied with a variety of merchandise.

The results:

Engagement rose; brand profile and social traction increased.

Image showing the old packaging design for Harrisons Sauces ketchup range, including a large bottle, small bottle, sachet, and mini tub.

Harrisons Sauces came to us seeking a brand transformation that would inject more life, personality, and a touch of humour into their products. With a full overhaul of their branding, packaging, and website, our goal was to make the range feel vibrant, approachable, and memorable for customers. By combining bold visuals, playful storytelling, and a refreshed digital presence, we helped Harrisons Sauces stand out on shelf and online, reflecting the character and quality of their flavours while connecting with their audience in a fun, engaging way.

Building on this playful, personality-driven approach, Harrisons Sauces underwent a transformative makeover, starting with a rejuvenated logo that gave a contemporary twist to their iconic mark. We infused the design with fresh, vibrant energy, capturing Harrisons’ commitment to quality, innovation, and a dash of humour. The revamped logo features sleek lines and dynamic typography, helping the brand stand taller on shelves, online, and ultimately on more plates than ever before.

With the unveiling of the freshly modernised logo, Harrisons Sauces embarked on an extensive rebranding journey, ensuring that every aspect of their visual identity reflected the newfound vibrancy and sophistication. The new branding was meticulously rolled out across the entire product range, from the classic bottles to convenient sachets, dip pots, and jars. Each packaging format received a stylish makeover, featuring eye-catching designs and bold colour schemes that instantly caught the consumer’s attention on the shelf. Whether it was the sleek silhouette of a sauce bottle or the compact elegance of a dip pot, every container now exuded a sense of premium quality and contemporary flair.

Lifestyle image showcasing Harrisons Sauces alongside delicious food, perfect for any meal.

But the transformation didn’t stop there. Harrisons Sauces also underwent a complete redesign of its online presence, launching a brand-new website that served as the digital hub for the revitalized brand. The website boasted a sleek and intuitive interface, allowing customers to explore the full range of products, discover mouthwatering recipes, and engage with the brand’s story in a dynamic and interactive way. With seamless navigation and stunning visuals, the new website became not only a showcase for Harrisons Sauces’ delicious offerings but also a testament to its commitment to innovation and customer satisfaction.

Quote from the customer

I’ve had the pleasure of working with them for many years, and they continue to be consistently helpful, full of creative ideas,
and instrumental in evolving our brand into a more modern look. I highly recommend the team!

PRIYAN DHUTIA | DIRECTOR

Lifestyle image featuring Harrisons Sauces bottles displayed alongside a delicious meal.

Thanks to PHd Design’s creativity and zest, Harrisons Sauces has successfully relaunched itself as the ultimate condiment connoisseur, proving that even the oldest recipes can get a tasty makeover. Now, their delicious sauces are once again the talk of the town, spreading joy and flavour wherever they go, and ensuring that no meal is ever bland again.

Lifestyle image showcasing the perfect pairing of Harrisons Sauces with a classic fish and chips meal, featuring a vinegar and tartare sauce sachet.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Get the consistency right.
Be the one to buy from.

TILE RITE.

Tile Rite needed a consistent look so customers recognised their products instantly and chose them over bigger rivals.

Consistency builds both trust and recognition… and that’s exactly how PHd helps brands feel bigger and more reliable.

If your brand feels messy, customers subconsciously discount your value and go elsewhere. Blend in and your products are ignored.

If your brand feels messy or disjointed, we can straighten it out.

The aim:

Compete with bigger industry players.

The stuff:

Brand evolution with cohesive packaging design, icons, literature, POS and social.

The results:

Sales increased, Price per item increased, awareness and product following grew; influencer usage rose.

PHd’s task was to modernise Tile Rite’s brand appearance while positioning it as an even bigger name in the world of tiling. This involved updating the logo, colour palette, and overall design aesthetics to create a more contemporary, appealing, and standout look. The refreshed branding was designed to convey innovation and quality, while remaining true to the trusted heritage that has made Tile Rite a household name among tiling professionals and enthusiasts alike.

We enhanced the logo’s lines and typography, giving it a fresh and updated feel without losing its original essence. This careful balance of tradition and innovation allowed Tile Rite to retain its established brand equity while appealing to new and existing customers alike.

To further distinguish Tile Rite from its competitors, we developed a vibrant new colour scheme. This bold palette not only grabs attention but also brings energy and modernity to the brand. Alongside the primary colours, we introduced a variety of secondary colours, each representing different stages of the tiling process. These secondary colours were used to colour-code Tile Rite’s diverse range of products, making it easier for customers to navigate their offerings and find exactly what they need.

Building on this foundation, we created a cohesive template system to be used across all packaging. This template ensures consistency, making each product instantly recognisable as part of the Tile Rite family while clearly displaying the unique qualities and special features of each item. The standardised layout includes consistent placement of logos, product names, and key information, alongside dedicated sections for specific attributes and benefits. With this new design, Tile Rite’s products are seamlessly integrated, making it easier for customers to find exactly what they need while ensuring the brand’s image remains firmly in place, just like a perfectly laid tile.

Quote from the customer

We are incredibly proud of how our brand looks now, with its bright and refreshing appearance, it has given us a renewed sense of confidence at trade shows and has made an astounding impact on in-store displays. Our customers have taken notice of our transformation, and our products are selling better than ever.

LAURA HARBIDGE | COMMERCIAL DIRECTOR

We have now applied this new packaging template to hundreds of products, completely transforming the Tile Rite range. This extensive rebranding has unified the product lineup, enhancing the overall customer experience. The rebranding has helped Tile Rite to tile the gap between tradition and modernity, solidifying their position as a trusted name in the industry.

Let’s talk.

TELL US ABOUT YOUR CHALLENGES, WE’D LOVE TO HELP.

Look the part. Win more business.

MIDSHIRE MOBILITY.

The aim:

The stuff:

The results:

Quote from the customer

Russou Services.

DELIVERABLES

Quote from the customer

Lyalvale.

DELIVERABLES

Quote from the customer

Lioncroft.

DELIVERABLES

Quote from the customer

NAE Solutions.

DELIVERABLES

Quote from the customer

Perfection Foods.

DELIVERABLES

Quote from the customer

Joinex.

DELIVERABLES

Quote from the customer

Make it fun. Be remembered.

HARRISONS SAUCES

The aim:

The stuff:

The results:

Quote from the customer

Get the consistency right. Be the one to buy from.

TILE RITE.

The aim:

The stuff:

The results:

Quote from the customer

LAURA HARBIDGE | COMMERCIAL DIRECTOR

Look the part.
Win more business.

Make it fun.
Be remembered.

Get the consistency right.
Be the one to buy from.